Velvet Chainsaw

SEPTEMBER 22, 2017

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. It’s time to reimagine the precious metal sponsorship categories — and unless you’re the International Association of Gems, it’s also time to retire Diamond, Ruby, Emerald and Sapphire levels, too.

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Sponsorships Advertising 2017 Sustainability 278

EventMB

SEPTEMBER 22, 2017

If you have speakers at your event you know how difficult it can be to get everything you need from them ahead of time. This is compounded when the speaker is famous or an executive at your company. How can you get your needs met without nagging and making them angry? Get out your tightrope […]. The post How to Ensure Speakers Hit Your Deadlines by Christina Green appeared first on [link].

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Speakers Events Event Management Management 156

BizBash

SEPTEMBER 22, 2017

1. UNIVISION AND TELEMUNDO TO HOST TELETHONS FOR MEXICO AND PUERTO RICO DISASTER SURVIVORS: Univision and Telemundo will host separate.

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Fashion 2017 80

EventMB

SEPTEMBER 22, 2017

News struck this morning about the London transport authority banning Uber. While the use of sharing economy services is still controversial, attendees won’t be happy for sure. We have proof. The news is out today and it is disruptive for sharing economy services, a favourite choice for attendees at large events. ##abovethefold## What Happened? TfL […].

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Transportation Events 121

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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PCMA Convene

SEPTEMBER 22, 2017

An earthquake struck central Mexico on Sept. 19, approximately 34 miles south of the city of Pueblo, killing more than 280 and injuring thousands more. The deadly magnitude-7.1 earthquake that struck central Mexico on Sept. 19 took more than 280 lives and destroyed dozens of buildings. “My heart goes out to the families of the people who lost their lives — among which are many children,” Eric Alvarez, CMP, CASE, owner of Destination Management Services of Mexico (DMS) and past presid

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Travel Hotels Meetings Management 78

Event Industry News

SEPTEMBER 22, 2017

VenueScanner, the digital marketplace with the largest choice of venues in the UK, has raised £800k in its opening round of seed funding, doubling its £400k target. The ambitious start-up is on a mission to re-write the event-organising rulebook by creating a simpler, more transparent and affordable venue hire experience for both event organisers and […].

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Venues Events Event Technology Technology 70

Social Tables

SEPTEMBER 22, 2017

If you haven’t heard of Facebook retargeting yet, prepare for some useful knowledge that’s going to boost your outreach. Facebook retargeting is one of the most popular and most effective ways of reaching and converting potential customers. Retargeting often yields some of the highest returns on ad spend for advertisers. So how do you leverage retargeting for generating new business ?

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Hotels Advertising Event Planning Events 60

SmartMeetings

SEPTEMBER 22, 2017

Since Banksy began spraying socially-conscious messages around the world, people have started to recognize graffiti as a legitimate artistic medium. Street art often depicts the mindset of a particular culture and can enhance drab urban walls with vibrant colors. Remarkable works can be found abundantly in cities throughout the country. Yet in order to achieve high status as a graffiti artist, you need to offer something extra.

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2017 2016 Marketing Conference 63

Event Industry News

SEPTEMBER 22, 2017

The flurry of mergers and acquisitions activity in the events sector is in contrast to the caution seen in the wider business community. Consolidation is a ubiquitous part of the business landscape, but recent months have seen a peak in activity including larger takeovers as BCD Meetings and Events took on Zibrant, American Express Global […].

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Meetings Events Conference 51

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

BizBash

SEPTEMBER 22, 2017

This week's roundup includes a charitable wishing wall and a rainbow doughnut wall at film premiere after-parties at the Toronto.

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Event Industry News

SEPTEMBER 22, 2017

Image: New York, New York, United States – October 9, 2009: People walk past Noguchi’s Red Cube in front of the HSBC bank building in New York. This is the place, where the movement “Occupy Wall Street” starts again with spring occupation on July 13 of 2011 SpotMe, the leading technology and service provider of […]. The post SpotMe to open new office in New York City appeared first on Event Industry News.

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2009 2011 Banking Technology 49

SmartMeetings

SEPTEMBER 22, 2017

It can feel like a double whammy. A destination mobilizes forces after being warned that it might be in the sights of a big storm. Then, on the heels of breathing a sigh of relief when the worst passes by, those in the hospitality sector have the burden of overcoming lingering marketing effects of headlines scaring off potential visitors. Even as Hurricane Maria dominated headlines blowing through Puerto Rico on Thursday, Greater Miami Convention & Visitors Bureau was working to get out a ve

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Wireless Hospitality Tourism Hotels 48

Connect Your Meetings

SEPTEMBER 22, 2017

Connect announces the home of its 2019 trademark event as Louisville, Kentucky. The appointment-only trade show brings together the most active planners, suppliers and experts in association, corporate, expo, sports and specialty meetings for one-on-one Marketplace appointments. “We are more than excited to partner with our friends at Louisville CVB by bringing our largest Connect event of 2019 to its unique and inviting city,” said Chris Collinson, president of Connect. “Connect Mar

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2019 2010 Trade Shows Sports 40

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Events

Certain

SEPTEMBER 22, 2017

Part 2: Relevant and contextual experiences at events. “Events are a forum for driving business results all the way from the top of the funnel down through to customer success and driving additional revenue through customer ,” Forrester Senior Analyst, B2B Marketing, Allison Snow. In part one of this three part series, we explored the tactics that marketers can take before an event even begins to maximize ROI.

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Event Planning B2B Marketing Events 20

Event Industry News

SEPTEMBER 22, 2017

Event Tech Live (ETL) 2017 will see the return of the Launchpad; a dedicated area for start-ups and providers of new event technology products. The Launchpad will give attendees the first look at the very latest technology to break into the events market. This area will also have its own dedicated stage featuring educational sessions […]. The post Event Tech Launchpad is back for 2017 appeared first on Event Industry News.

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2017 Event Tech Tech Education 11

Social Tables

SEPTEMBER 22, 2017

Long gone are the days when event venue security used to be tacked as an addendum in event planning , with event planners the only corporate staff sweating about it. But even then, event organizers were concerned more about protecting the venue entrance, the assets, and of course, the occasional unruly guest. Venue threats can and do come from anywhere – terrorist groups or random gun and knife violence.

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Venues Risk Management Hotels Financial 60

SmartMeetings

SEPTEMBER 22, 2017

The Trump travel ban is getting tweaked yet again. Stringent restrictions on travelers from six majority-Muslim nations will be replaced by more targeted limitations. These new rules are based on how well security standards to block terrorists posing as tourists or other legitimate visitors have been set in place by individual governments. The change could come this weekend, according to news reports.

Travel 45

Travel Government Speakers Meetings 45

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