Thu.Mar 08, 2018

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Follow The Leader Can Be A Dangerous Game When It Comes To Best Practices, Solutions And New Ideas

Velvet Chainsaw

Do you remember playing follow the leader as a kid? We all stood in a line behind one child who was the leader. We followed that leader around the room mimicking every action s/he took. When the leader squatted and quacked like a duck, we squatted and quacked like a duck. When the leader skipped forward, we skipped forward. So many of today’s conference and learning programs are like follow the leader.

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How to Sell More Tickets Using Google Analytics

Eventbrite UK

Our complete guide to using Google Analytics will allow you to understand and reach your audience, and ultimately sell more tickets for your event. The post How to Sell More Tickets Using Google Analytics appeared first on Eventbrite UK Blog.

Events 114
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Event marketing – the misunderstanding

Eventory

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing. What on Earth is that? Let’s start from the basics.

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Go Green: How To Jump on Sustainable Event Trend

Endless Events

Sustainability isn’t going anywhere. We are always looking for ways to go green and learn about how we can do our part to impact the environment. It would only make sense that this effort spills into the event industry. Sustainable events are one of our top choices for 2018 Event Trends.The sustainable event trend is continuing to grow with no signs of stopping so it’s time to get on board!

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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19 Creative Ways to Empower Women at Events

BizBash

Women are having a moment in the event world. From the visibility of the Time's Up anti-harassment movement during this year's.

Events 116

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10 New Venues in Dallas/Fort Worth for Spring Meetings and Events

BizBash

Here's a look at new Dallas/Fort Worth eateries, drinking spots, hotels, conference areas, private rooms, and other spaces to open.

Venues 83
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Joining an Event Planning Forum Could Be Just What You Need

Event Planning BluePrint

I’ve got a serious question for all you lovely professional event planners out there. How do you stay in love with what you do? And how do you keep the passion, and the successes going in your business? The question may seem a little ‘obvious’, I know. But trust me – there is a method to my madness. Lately, I’ve been thinking a lot about my early beginnings as an event planning professional.

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How to Connect with Prospects at B2B Matchmaking Events

Eventtia

The quality of your B2B dynamics or events isn’t entirely dependent on your planning skills. Yes, you are responsible for setting up and providing a stress-free experience for your attendees. But the success of your B2B matchmaking activities revolves around your guests’ genuine ability to connect with prospects. You may design a flawless brokerage event, […].

B2B 54
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6 Steps to Make Your Event Description Shine

SmartMeetings

It’s that time again: You’ve put an event together and it’s ready to be promoted. You know the event is sure to be a hit—you’ve chosen great keynote speakers , organized networking opportunities and created a sensational agenda for the day. It’s easy to throw together a Facebook event, upload a poster and call it a day. However, event descriptions have become key to drawing in attendees.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Part 1 of 2: Four Tech Tips for Increasing Your Event ROI

Event Leadership Institute

Today’s event marketers are tech savvy and data driven. They understand the importance of engaging attendees long before and after the event itself. Delivering personalized experiences isn’t a “nice to have” anymore. Customers expect seamless experiences, interactions and personalization. Defining goals and understanding how to measure success is the key to maximizing your event ROI.

Tech 40
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Instagram Incentives to Elevate Your Event

SmartMeetings

Instagram is big and getting bigger, and marketers are making a strong presence on this social platform a pillar of brand strategy. The numbers speak for themselves. According to Eventbrite’s 2018 Guide to Instagram for Event Marketing , there are 25 million active businesses on Instagram, and more than 200 million users check brand profiles every day.

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The Beacon, An Event’s Sidekick

Grenadine

The Beacon, An Event’s Sidekick. Have you ever heard about the beacon ? I certainly have not, until one of my colleagues introduced the product to me. Little did I know it, it would be one of the best products where event planners can use to enhance the level of interaction from their audience. Although the hype for this trendy product was enormous when it was first introduced in 2013 during Apple’s Worldwide Developers Conference, the use of the product is still relevant and growing.

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B2B social media algorithm woes and changes ahead

Plan Your Meetings

It’s no secret. The organic distribution of social media post, especially by brands, has plummeted. It’s about to get worse. (CC) Esther Vargas. LinkedIn. LinkedIn Publisher posts hardly receive any distribution. Since LinkedIn removed groups from the main site navigations and turned off almost all group notifications, the majority of LinkedIn Groups have become virtual ghost towns.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Put A Cherry (Blossom) On Top This Spring

SmartMeetings

While the Northeast suffers through a major snowstorm, it may be hard to believe spring is right around the corner. Soon, we’ll hear birds chirping and see flowers blooming. No flowers signal spring more exuberantly than cherry blossoms. From Washington, D.C., to Las Vegas to San Francisco and around the globe to Tokyo, cherry blossom festivals delight tourists and locals annually.

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25 Things You Didn’t Know About… Suzanne Scully Hackman

Connect Your Meetings

Having served as director of meetings and conventions for Visit St. Petersburg/Clearwater for more than a dozen years, Suzanne Scully Hackman, CDME, has become a face of the Florida destination. But the born-and-raised Floridian isn’t all business, all the time. Newly married and with two rescue dogs as fur babies, she spends her free time working out, cultivating her butterfly garden and cheering on the Tampa Bay Buccaneers.