The Brief: Candy Bars and Fake Workshops
Event Marketer
JUNE 9, 2025
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover faux team-building workshops, Launderettes of Love and The Pink Guava Sweet Shoppe. HEINEKEN PULLS A BAIT AND SWITCH ON LATAM SOCCER FANS We’ve all been there before: the boss announces mandatory “fun” in the form of a team-building experience that ends up being more of an exercise in keeping your eyelids open.
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