Velvet Chainsaw

FEBRUARY 8, 2021

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. While I agree in principle, I think the future is so much more than hybrid. Meetings of the future will be improved and monetized by embracing the tenants of strategic product management. If the pandemic has taught us anything, it’s that we should optimize the benefits of the best, most-advanced and relevant content from your annual conference by thinking

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Conferences that Work

FEBRUARY 8, 2021

My post on gamification last week garnered plenty of comments on LinkedIn. Many responses exposed the vague ways people use the word gamification to imply, well, something good about a service that some companies provide. Like advertising’s liberal use of improved! without explaining what’s improved, the genius of the word gamification is that it can be applied as a plausible sounding selling point to all kinds of products, without ever saying what gamification is, or specifying

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PCMA Convene

FEBRUARY 8, 2021

In a LinkedIn post, Timo Elliott of SAP shared his tips on how to write and master a script for a screen-to-screen event. With most meetings taking place digitally, attendees get an up-close look at presenters — meaning that it’s more obvious than ever when presenters on the other side of the screen are reading from a script. According to Timo Elliott, vice president, global innovation evangelist for SAP, there are a couple of ways to tackle this “new normal” challenge.

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EventSource

FEBRUARY 8, 2021

Valentine’s Day is coming up fast and while life is still looking a bit “different” these days, it doesn’t mean you can’t celebrate with your partner! Last week, we posted an article on caterers offering unique Valentine’s ideas ; this week, we’ve cherry-picked a handful of Toronto’s event vendors who are getting down-right fun, fancy and freaky with some Valentine’s day packages and offerings.

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Events 103

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Special Events

FEBRUARY 8, 2021

An expert on meetings-industry legal questions unpacks the potential issues around requiring a negative COVID test or vaccination.

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Meetings 124

EncoreAPAC

FEBRUARY 8, 2021

‘Hybrid’ is defined as the combination of two different elements. In the context of hybrid events , it’s; "a physical meeting in which an online audience also participates. Essentially, both the physical as well as the online audience come together and participate in the same experience or content at the same time, from different locations.".

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MeetingsNet

FEBRUARY 8, 2021

The Philadelphia-based university hopes to graduate flexible professionals prepared to manage both in-person and virtual events. With all the Covid-related layoffs and corporate downsizing, it might not look like the best time to get into the meetings and events industry. Temple University disagrees—the Philadelphia-based school is betting on a promising career trajectory with a new Bachelor of Science in Event and Entertainment Management that’s launching as part of its School of Sport, Tourism

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Event Industry News

FEBRUARY 8, 2021

Digital or hybrid events are currently the way to go. But how do these event formats actually become successful? The experts for events and live-marketing at VOK DAMS address this question in their whitepaper “Success factors of hybrid and digital events” . The study discusses and evaluates experiences gained from a total of 439+ hybrid and digital events, which differ in target group size, objectives and format.

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InitLive

FEBRUARY 8, 2021

Now more than ever before, customers, communities, and employees are increasingly interested in how a corporation makes a positive impact rather than simply how it brings in revenue. This has caused a larger trend in corporate social responsibility (CSR) initiatives and strategies among businesses of all sizes. While there are many ways a company can engage in CSR activities, the most active and engaging option is corporate volunteerism.

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Event Industry News

FEBRUARY 8, 2021

Brand experience agency Cheerful Twentyfirst, part of Aeorema Communications PLC, continues its expansion with four new hires and a further six open roles. The London and New York based agency has expanded its team once again with four recent hires across its creative, digital solutions and production teams. Amongst those joining the creative brand experience agency are; Pete Starling as Senior Designer, Beth Nicholas as Account Director, Roser Ramirez as Technical Production Manager and Alan Lo

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Hubb

FEBRUARY 8, 2021

We all know now that virtual events are full of data, the likes of which we've never seen before. Session evaluations can be done with the click of the button, and event planners have access to a plethora of back end user tracking like session visits, time spent in session, the list goes on. Now that we, event planners, have access to this ocean of data, we would be remiss not to use it to give our attendees the best experience possible.

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All Seated

FEBRUARY 8, 2021

As we continue to move through the COVID-19 Pandemic, social distancing and outdoor event spaces remain top of mind when planning events during this time. Melisa Imberman of The Event of A Lifetime recently planned a Bar Mitzvah using Allseated’s Physical Distance Tool to ensure layouts met distance guidelines. Below she shares the details from the planning process.

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Caterease

FEBRUARY 8, 2021

The post Establishing Shift Wizard Rules for Number of Employees appeared first on Caterease.

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Management 52

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

Events

Skift

FEBRUARY 8, 2021

Read the Complete Story On Skift.

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Event Industry News

FEBRUARY 8, 2021

The English Core Cities have joined forces to come together in a UK industry first, to support the conference and events industry as it continues to navigate the COVID-19 pandemic, with the launch of Hybrid Events Solution UK (HESUK); a free-of-charge initiative open to all business audiences across the country, that will provide a solution for delivering national hybrid events in Covid-secure venues.

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