Mon.Oct 10, 2022

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3 Shifts in Event Sustainability

PCMA Convene

Instead of advertising its brand, Amazon chose to use its naming rights to spotlight its pledge to reach net-zero carbon emissions by calling the Seattle venue Climate Pledge Arena — just one example how sustainability has become top of mind for organizations and consumers. (Michael Dyerland/Visit Seattle). The Climate Pledge Arena, a sports and entertainment venue that opened last October in Seattle, is a showcase for sustainable innovation and best practices, from the top of its solar-power-ge

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Six fundamental ways to make a better conference

Conferences that Work

The other day, a client booked an hour with me to discuss how to make their conference better. Not much time, but enough for us to uncover and for me to suggest plenty of significant improvements. Thinking about our conversation afterward, I realized that all my recommendations involved six fundamental processes that, when implemented well and appropriately, will make any conference better.

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Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event

Event Marketer

Benefit says it takes more than a pretty backdrop to make an influencer event sparkle. Influencer partnerships are fundamental to Benefit Cosmetics’ marketing strategy, so when the brand transported a group of its “Benebabes” to Hawaii for an influencer event promoting the launch of its Box O’ Powder blushes, it left no stone unturned.

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4 tips to attract visitors to your trade show booth

Momencio

How do you attract visitors to your booth? Is there a reliable answer to this question? Trade shows provide a valuable opportunity to make serious face-to-face contacts. And as we all know, consumer perception of a brand is greatly influenced by how it is presented in person. To attract visitors, you really need to invest in the image of your booth.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Bose’s Noisy Product Demos Showcase the Power of its Noise-cancelling Earbuds

Event Marketer

An LED ticker tunnel served as a share-worthy entry moment. Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra and a blend of art and technology experiences that introduced its QuietComfort Earbuds II and reinforced the idea that audio is more powerful when it’s personalized. At New York City’s Glasshouse on Sept. 8, the brand hosted a press launch, followed by an evening influencer event produced in partnership with NYFW that served as the annual show

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mia to reignite the sector at its annual conference

Event Industry News

The next normal will be the focus of the Meetings Industry Association’s annual conference when it unites, inspires and energises the business meetings and events sector this autumn. REIGNITE will explore the current and future economic landscape, reveal the meetings of tomorrow and explore growth opportunities for the industry in uncertain times.

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Trademark Introduces SiteSelect Event Location Sourcing Services

Exhibitor Magazine

Trademark, a full-service, highly-creative agency that provides event strategy and end-to-end production for major brand events, today announced Trade.

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NewcastleGateshead Convention Bureau strengthens team with new appointments

Event Industry News

NewcastleGateshead Convention Bureau, part of NewcastleGateshead Initiative (NGI), has appointed a Head of Business Events and Travel Trade, a brand-new role for the organisation. NGI is the destination and inward investment agency that delivers for Newcastle, Gateshead, and the wider region. Jen Rea, who took up the position earlier this month, will be looking at a refreshed strategy for attracting and maximising new opportunities for the North East in the business events sector and travel trad

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Duke Energy Convention Center Named One of Top 30 Convention Centers in North America for Third Consecutive Year

Exhibitor Magazine

CINCINNATI, OH  The Duke Energy Convention Center (DECC) has been named a 2023 Center of Excellence by EXHIBITOR Magazine, an industry leading public.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Latest Europe Cvent Planner Sourcing Report reveals 83% of planners across the UK and Europe expect to host more in-person events in 2023 compared to 2019

Event Industry News

Report also reveals that as planners juggle multiple event formats and increased event costs, there’s greater reliance on venues to deliver stand-out onsite experiences and technological expertise . The October 2022 Cvent Planner Sourcing Report: Europe Edition , published today, reveals that in-person events are a top priority for planners across the UK and Europe as 90% of respondents stated they are currently sourcing in-person events; and 83% reported that they expect to host more in-person

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The Events Industry Council Releases New Benchmarking Study on Diversity, Equity and Inclusion in Global Events Industry

Exhibitor Magazine

The Events Industry Council (EIC) in partnership with its global EIC Equity Task Force, today released the results of its 2022 Equity Benchmarking Stu.

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How to… Put on your own festival

Skiddle

Every year, thousands of people flock to sites across the country in search of everlasting memories with their friends. Thinking of putting on your own festival? We’ve got you covered. The Skiddle Promotion Centre is a primary ticket platform for official promoters and event organisers to advertise and sell tickets via Skiddle.com. You can use this powerful tool to list and sell tickets online and offline, promote your event and analyse the stats.

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Visit Orlando Launches New Brand Campaign at IMEX America 2022

Exhibitor Magazine

ORLANDO, Fla.  Visit Orlando, The Official Tourism Association for Orlando launched a new destination brand. today at IMEX America 2022 to promote.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Maximizing Your Marketing ROI: 4 Strategies for Associations

CadmiumCD

Written by guest contributor Aidan Augustin. For any business or organization, growing its base of customers or members is an important stream of revenue. However, associations often find expanding membership to be a problem area that leaders find difficult to address. One way to combat stagnant membership rates is to invest in marketing for your association.

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Events Industry Council Recognises IMEX AMERICA �21 for Achievement of Sustainable Event Standards Certification

Exhibitor Magazine

The Events Industry Council (EIC) is pleased to announce that IMEX AMERICA 21, the largest trade show in the U.S. for the global meetings, events and.

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7 Tips for Stress-Free Corporate Event Planning

Tagvenue

Hosting a business event is a great way to build relationships, generate revenue and promote … 7 Tips for Stress-Free Corporate Event Planning Continue reading ».

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Opus Agency to Judge The Drum Experience Awards

Opus Agency

Brent Turner will sit on the judge’s panel for the 2022 award program alongside leaders from MAS, Jack Morton, INVNT, and others.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Putting Your All Into Your Association as an Event Business

Special Events

Follow these four steps to make the most of your association membership

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Using Expanded Grid Views

Caterease

The post Using Expanded Grid Views appeared first on Caterease.

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Your guide to virtual event production in 2022

Socio Events

Behind the scenes of every amazing event is an event producer calling the shots, coordinating content, and ensuring every audience member has an unforgettable experience. And with the rise of virtual and hybrid events in recent years, the importance of virtual event production cannot be underestimated. Researchers say the majority of the event planning industry expects hybrid events to be more common in the future.

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Metaverse Q&A: State Farm and iHeartMedia Weigh in on Their New Roblox Activation

Event Marketer

Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We’re in a category that not many folks wake up thinking about every day,” said Alyson Griffin, vp-marketing at State Farm. “It felt like the right next steps… showing up where our potential and future customers will be in new, interesting ways—but that are authentic to how they think about us in the real world.”.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Webex Events named a Leader in G2 Fall 2022 reports

Socio Events

G2’s Fall 2022 grid reports are here, and we are excited to share that Webex Events (formerly Socio) has been named a leader in 19 categories , including: Mobile Event Apps Event Management Platforms Event Networking and Matchmaking Lead Retrieval Online Community Management Virtual Event Platforms Event Registration & Ticketing. G2 Grid® for Event Management Platforms | Fall 2022.

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