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As an event management software provider, we are always at the forefront of modernising different solutions in our effort to make your lives as event organisers easier. A challenge we have to continuously overcome is facing the rigours of digital transformation and the way it changes the way various sectors work.
The events industry is no exception to this change. It is constantly evolving, and the rise of digital transformation has undoubtedly affected the reality of both attendees and event organisers alike. From event planning to marketing and engagement, digital technology has transformed the way events are organised, managed, and even experienced.
Although it may not seem very apparent, especially when the most popular event format is still “face-to-face”, digital transformation has advanced within our industry in the last years.
Virtual and Hybrid Events
The emergence of virtual and hybrid formats is a testament to the digital revolution of events. Online conferences, webinars, and other virtual events have become increasingly popular, especially during the Covid pandemic when social distancing measures have made traditional in-person events challenging. With advances in streaming technology, virtual events have enabled organisers to connect with attendees from all over the world, delivering immersive and interactive experiences.
Many industry-leading events now default to offering a hybrid format. Those who can make it physically are always welcome, while those who choose to consume the content online can do so at a fraction of the cost (or even free of charge). The recently-concluded Mobile World Congress in Barcelona is a good example of how organisers have adopted a hybrid format to reach a wider audience and build a stronger relationship with their customer base.
And this trend is here to stay. According to an EventMB survey, 63% of event professionals see their events becoming hybrid in the future.
Data Analytics and Artificial Intelligence
Moreover, digital transformation has also enabled greater personalisation in event planning and marketing. Tools such as data analytics and artificial intelligence have made it possible for event organisers to gather information about their attendees’ preferences and tailor their event experiences accordingly. By analysing data from attendee registration forms, social media interactions, and other sources, event organisers can create specialised marketing campaigns that resonate with their target audience and drive better engagement.
Chatbots are also becoming increasingly popular to provide attendees with 24/7 support, answer questions and provide information about the event schedule and logistics. We are in fact seeing heightened interest in integrating chatbots with our solutions.
Event Management Software
Another critical area where digital transformation has impacted the event industry is in event management. Event management software has become an essential tool for organisers, allowing them to manage various aspects of events such as registrations, website building, etc. With SaaS tools, organisers can collaborate with team members, vendors, and sponsors in real time, enabling better communication and streamlined workflows.
At Eventscase, we offer a modular solution where our clients can choose different products for different events but with the added benefit of having these different solutions talk to one another (when needed) to ultimately offer an “all-in-one” solution.
Attendee Engagement
The use of digital technologies has also transformed attendee engagement at events. Gone are the days of passive event experiences, where attendees simply sit and watch presentations or participate in workshops. Today’s attendees expect tangible experiences that enable them to actively engage and contribute to the event.
Moreover, technologies such as augmented reality, live polling, and gamification have become increasingly popular, enabling attendees to interact with speakers, network with other attendees, and learn in new and exciting ways.
Our event app is always one of our most sought-after products due to its capacity to increase engagement and support networking.
Wrapping up
The rise of digital transformation is not something new and it is not something to be feared. It transforms every aspect in event management from planning to execution, including the way events are interpreted from an attendee’s point of view.
By leveraging cutting-edge technology, event organisers can create more engaging and personalised experiences that deliver significant value to attendees, sponsors, and stakeholders. With the continued evolution of digital technologies, we can expect even more exciting innovations in the years to come.
About Eventscase
The Eventscase platform helps event organisers manage corporate events, conferences, and trade shows, whether large, small, in-person, hybrid, or virtual. No technical skill is required at all. Anyone can create beautiful event websites, registrations, badges, perform check-ins, event apps, 1:1 meetings and more. Everything under the brand and domain of your company can be implemented with an Eventscase whitelabelled platform.
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