Mon.May 05, 2025

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Claw Machines

Event Marketer

There are some activities that stand the test of time, but are often reimagined and emerge in unexpected spaces. And if theres one experience most audiences can relate to, at any age, and in any space, its the claw machine. This year, brands are thinking outside the (glass) box to incorporate this arcade staple into events with a twist. Nowhere has this trend been more apparent than Coachella last month.

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Accidental Planner: AV Basics Explained

SmartMeetings

Tips for asking the right questions when contracting audiovisual Coaxial cables, LED monitors and wireless HDMI transmitters, oh my. How do you know how many cameras, uplights and what internet speeds you will need for the town hall? We asked an expert so you will look like one. Brandt Krueger is senior production manager with EideCom and Smart Meetings Event Tech Editor.

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6 Ways to Help Attendees With Invisible Disabilities

EventMB

Skift Take: Meetings can be a stressful setting for people with anxiety, depression, substance abuse issues, and other challenges. Here are ways to help these attendees get the most out of your meeting.

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Sound as a design layer. The post-immersive era. Stakeholder-first frameworks. AI as a creative collaborator. #LondonExperienceWeek made it clear—experience is emerging as its own creative industry. Brent Turner was there, and he captured the signals, shifts, and standout moments in his latest reflection. Read it here.

Opus Agency

Beyond Immersion: Reflections from London Experience Week 2025

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Business uncertainty advice from event pros, Part 4

MPI

To help you manage business uncertaintyin 2025 and beyondevent pros share best practices and advice based on their experience. This is Part 4 of a series on uncertainty in the global meeting and event industry.

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New, notable coming to WEC St. Louis

MPI

Inspiration to ignite next-level thinking, connections that will grow and evolve business and the people who will awaken whats possiblefind what you need at MPIs World Education Congress in St. Louis.

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Destination DC Announces Record Visitation, Fueling DC's Economy

Exhibitor Magazine

WASHINGTON, DC More than 27 million people visited the nation's capital in 2024 a new record Destination DC (DDC), the official destination mark.

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The Brief: Gringo Tests and Lemonade Stand-Ups

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Rpido Gringo Tests, Lemonade Stand-Ups and roaming Walkers. COMEDIAN BILLY EICHNER SLINGS JOKES FROM AN UNRULY LEMONADE STAND If you never popped up a summer lemonade stand that cost more money to operate than you made back in profitsdid you even have a childhood?

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CTA Launches Inaugural Trade Week, Releases Update on Baseline Tariffs Effect on Tech Products Consumers Love and Rely On

Exhibitor Magazine

Today the Consumer Technology Association (CTA) is launching Trade Week. This first-ever Trade Week will bring CTA members to Washington, DC to share.

Tech 40
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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One of Nation’s Largest Trans Conferences Ends Annual Event, Latest LGBTQ Cancelation

EventMB

Skift Take: As anti-LGBTQ+ legislation escalates in the U.S, events serving these communities are shifting away from in-person conferences. Some feel more cancellations are to come.

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UFI MEA Conference Sees Record Numbers in Cairo, Egypt

Exhibitor Magazine

PARIS / CAIRO UFI, The Global Association of the Exhibition Industry, successfully concluded the 2025 edition of the UFI MEA Conference, hosted fr.

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Teaching Less, Learning More

Conferences that Work

How can we create conditions where real learning can take root? Whether you’re leading a workshop, teaching a class, or simply trying to help people engage more meaningfully, this question strikes at the heart of what it means to facilitate learning. And the answer often begins with a radical act: stepping aside. The other day, while rummaging through my collection of articles about group work, I stumbled on two gemsboth from 2015that exemplify this idea beautifully.

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EXHIBITOR Magazine Announces Expo 2025 Awards Competition

Exhibitor Magazine

EXHIBITOR magazine is now accepting entries for its a href="[link] target="_blank"Expo 2025 Awards/a. The compet.

2025 40
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Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Fira de Barcelona and Hostelco Launch Mexico Hospitality Expo

Exhibitor Magazine

The Mexican city of Guadalajara hosts the first edition of Mexico Hospitality Expo (MHE), a new event resulting from the alliance between Fira de Barc.