Art Basel Miami Beach: How Nine Brands Engaged Art Buffs Across the Magic City
Event Marketer
JANUARY 17, 2022
On the tails of successful shows in Switzerland and China in 2021, international art fair property Art Basel wrapped the year with a bang at its Miami Beach edition, Dec. 2-4, marking the triumphant return of the star-studded, ostentatious event, which was canceled in 2020 as a result of the pandemic. Some 60,000 people swept through the Miami Beach Convention Center and neighboring areas during the event’s VIP and public days (not to mention those who participated in the show’s virtual componen
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