EventMB

JANUARY 30, 2019

A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media. In an unexpected twist, information- and technology-overload had marketers relying more on human […].

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Event Marketing Marketing Social Media 2019 145

Smart Meetings

JANUARY 30, 2019

One person isn’t responsible for coming up with the look of a house, ordering the wood, laying the foundation and selling the home. That wouldn’t be practical. Experts in each of those areas play a role and then pass the job off to the next person. For the last 25 years, a former drama teacher from The Netherlands has been advocating for taking a similar approach to event planning.

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Event Industry News

JANUARY 30, 2019

By Kristina McCoobery, Chief Operating Officer, INVNT. The desire to continuously improve is ingrained in many people, and in my experience, this is especially the case when it comes to event industry professionals. We’re a driven, motivated group. We’re incredibly passionate about what we do, and we strive to produce the very best for our clients day in, day out.

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Social Media Management Events Marketing 97

Oveit

JANUARY 30, 2019

Based on my personal experience and the know-how of our event planning partners, I’ve put together a list on what we at Oveit expect to be the 2019 event trends. This is far from being exhaustive, but I hope it will help you prepare for the year that lays ahead. Let’s have a meaningful and successful 2019. Authenticity. In order to emotionally connect with attendees, authenticity needs to be one of the most important assets of your events.

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Slido

JANUARY 30, 2019

In December 2018, we set out to explore the future of town hall meetings. The goal of our one-day event in partnership with Convene was to show how a successful all-hands could look in 2019 and beyond by using interactive technology and meeting design thinking. As a part of that strategy, we asked two of our speakers to become virtual panelists at our event.

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Speakers Meeting Design 2018 2019 69

Event Industry News

JANUARY 30, 2019

Supporting ‘the Next Generation’ of event professionals will be the central theme of HBAA initiatives in 2019. In her address to a packed hall at the Park Plaza Victoria London, at the association’s first Members Meeting of the year, new HBAA Chair Angie Mason unveiled this theme as the focus for the year ahead. As part of this HBAA will be exploring opportunities for collaborating with the Prince’s Trust and will develop specialist frameworks and resources to help attract, nurture, and retain t

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PCMA Convene

JANUARY 30, 2019

After a busy year of work, it’s tough to remember what projects we excelled at and tasks we still need help with — which makes annual performance reviews needlessly difficult. Esther Choy, CEO of the Leadership Story Lab , recently shared a few quick tips with Forbes on how to breeze through a performance review — and it involves starting some prep work today.

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Event Industry News

JANUARY 30, 2019

When Clean Bandit elected to launch their ‘What Is Love’ album in a temple in Kyoto with a live TV broadcast they brought in Really Creative Media to supply their live visual content, December 2018. The band has developed an affinity with fans in the region, and following successful shows in Tokyo and Osaka earlier in the year they were keen to return to the East to launch their new album in Kyoto.

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Connect Your Meetings

JANUARY 30, 2019

When old man winter rears his ugly head, the best thing you can do to boost your conference attendance is to head to Florida—right? If cities like Milwaukee, Minneapolis and Indianapolis have anything to say about it, the answer is: not necessarily. Historically, the Midwest has been beloved for its summers (if you’ve ever taken a river boat tour in Chicago in June, you’ll understand why), and utterly feared in the winters.

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Event Industry News

JANUARY 30, 2019

Leading furniture retailer, DFS appointed creative communications agency Top Banana to lead a transformational internal communications project as well as their annual conference for 450 of the businesses store managers and leaders in 2018. The team at Top Banana have been working closely with the retailer, taking on a strategic and creative role in helping develop a new internal communications brand and message.

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Smart Meetings

JANUARY 30, 2019

There are plenty of good reasons to hold your event in Las Vegas, but we’ve limited them to these top 10: Accommodations. With nearly 150,000 rooms , Las Vegas offers the best group value proposition in the world. Convention Services. With more than 246,000 resort industry employees, Las Vegas will provide the best convention experience in the world.

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InitLive

JANUARY 30, 2019

You cherish and appreciate every member of your event management team, and you wouldn't trade any of them for anyone else. Except sometimes, you secretly wish all of them had rear-view eyes, Solomon's wisdom, a wolf's cunning, a leopard's speed and no need for sleep - because that would make assigning tasks so much simpler. But just like any human, they all have particular strengths; perhaps not for the same tasks or at the same time or even in the same room working together.

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ePly

JANUARY 30, 2019

One advantage of using online event registration is getting the ability to automatically send event confirmation emails. While the main purpose of this email is to confirm that a registration has been received, it is also a perfect avenue for providing event participants with additional information and reminders.

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Events Event Planning Marketing 48

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

Events

Smart Meetings

JANUARY 30, 2019

Your company is merging, or launching a new product, or celebrating the crushing of the annual sales goal. Your job is to design an off-site that brings people together, celebrates the wins and sets everyone up for more amazing advances to come. But you don’t have a lot of time to manage all the details. Relax, a quick trip to South Carolina’s Lowcountry can check all of your strategic boxes.

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Meetings Management 51

PCMA Convene

JANUARY 30, 2019

VisitDallas officials are defending the CVB after an unfavorable city audit of the bureau. (VisitDallas). The new year was barely underway when VisitDallas found itself facing an age-old public relations crisis, familiar to many destination marketing organizations. Some of the city’s leading media outlets covered the results of a city audit that questioned the CVB’s economic impact, outlined concerns over its expenses, and called for greater oversight over its operations.

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Event Industry News

JANUARY 30, 2019

A presentation by Hugh Forrest, chief programming officer of SXSW on the challenges that conferences will be facing in the future, and some proposed remedies. Hugh has 30 years’ experience when it comes to organising events. This talk was first seen at Admission: The Stories Behind Great Events hosted by event software company, Tito. Do you want to learn from the best and brightest in the event industry this year?

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Conference 2018 Marketing Events 48

Cvent: Event Marketing

JANUARY 30, 2019

Not sure how to plan an event, or even where to start? Maybe you were recently assigned an event to plan by your manager or you’re just starting out in the field, either way, there are a few basics for how to plan an event. The most important thing to remember is that no two events are the same – just like snowflakes. They’re all unique and have their own purpose.

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Entertainment Social Media Venues Transportation 52

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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

Events

PCMA Convene

JANUARY 30, 2019

Rohit Bhargava signs copies of his book, “Non-Obvious 2019: How To Predict Trends And Win The Future,” during Convening Leaders 2019 in Pittsburgh. (Elaine Manusakis). Rohit Bhargava, founder of the Non-Obvious Company and an entrepreneur with more than 10 years of experience working at major ad agencies, has a few ideas to help event professionals market their events more effectively — while establishing trust with their audience.

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Converve

JANUARY 30, 2019

Gut gepflegte Adressverteiler sind das wichtigste Kapital für Eventveranstalter. Potenzielle Kunden auf direktem Wege per E-Mail oder andere Direkt-Marketingmaßnahmen ansprechen zu können - natürlich im Rahmen der Datenschutz-Vorgaben (DSGVO) - ist immer noch der entscheidende Faktor für Erfolg oder Misserfolg einer Veranstaltung. Diese 7 Tipps helfen dabei, eine konsistente Datenqualität in Ihren Datenbanken zu erreichen.

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B2B Social Media Marketing Events 40

PCMA Convene

JANUARY 30, 2019

Aventri. Ten industry experts share the top trends that business-event organizers and marketers can expect to see in 2019, from unique venues to high-tech event furniture. ( Aventri ). Read More.

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Tito Blog | An Event Blog for Organisers

JANUARY 30, 2019

It's the last Wednesday in January and, for some folks, that means that they're at the end of their most stressful 1/12th of the year. The world of events, however, is different. There are so many variables that go into running a tech event. Organisers can be hosting their event on any day of any month, they can take anything from five weeks to two years to put the show together and, in a lot of cases, they're doing most of the heavy lifting alone.

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For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

Events

PCMA Convene

JANUARY 30, 2019

Bustle. As a result of the daunting polar vortex, Winter Storm Jayden has already caused more than 1,300 flight cancellations and over 9,000 flight delays. ( Bustle ). Read More.

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Hubilo Blog

JANUARY 30, 2019

Hubilo is constantly looking to optimize its solutions to maximize the convenience of event professionals and help them plan and manage their events as smoothly as possible. We keep updating our solutions in order to fulfil this goal. One of the most recent additions made to our solution is the ‘Member Groups’ feature added to Hubilo’s multi-event app.

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PCMA Convene

JANUARY 30, 2019

Your colleagues are on the move, find out who is going where. Jeffrey C. Byrne and Stan Egerson. ON Services, a GES company and full-service audio-visual provider, has hired Jeffrey C. Byrne as senior vice president of sales. Byrne, who will lead the ON Services sales team, has more than 15 years of sales leadership experience and a combined 30 years in the live events and trade show industry.

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Bizzabo

JANUARY 30, 2019

Use these creative team-building events as inspiration for your own engaging and fun company event ideas. Team-building events are an essential part of a company’s overall health. Taking care to entertain, educate, and strengthen relationships within your business has a lot of benefits. From elevated performance to facilitating personal growth, corporate team-building games and events are a powerful tactic for leveling up your workforce.

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Event Ideas Events Education 2018 111

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Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

Events

PCMA Convene

JANUARY 30, 2019

Nelson’s startup, SoulTour, is a technology and media platform for upliftment and spiritual well-being. She is the author of three books, including Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers by Helping Them Get Healthier, Wealthier, and Wiser. Previously, Nelson was chief marketer of MyFitnessPal. She recently was named by Business Insider as the No. 1 woman Silicon Valley tech companies should be naming to their boards.

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Converve

JANUARY 30, 2019

Well maintained mailing lists are an event organiser’s most important asset. The ability to reach potential customers directly by email or via other direct marketing measures – within the context of the General Data Protection Regulation (GDPR), of course – is still the deciding factor in the success or failure of an event. These seven tips will help you achieve consistent data quality in your databases.

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PCMA Convene

JANUARY 30, 2019

Fast Company. It’s not our natural inclination to fully listen to what others have to say. Here are the things holding you back from really hearing what people are saying. ( Fast Company ). Read More.

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