This quote will change the way you think about business.

Jeff Bezos – ” What isn’t going to change?”


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This quote by Jeff Bezos will change your outlook on business

This quote will literally change your business and everything you think you know about innovation and business strategy.


As small business owners, we feel constant pressure to be thinking about what’s next
How do you know what to focus your valuable time and resources on?


Jeff Bezos, founder & CEO of Amazon, says the question “What’s going to change in the next 10 years?” is one of the most common ones he’s asked.

But he almost never gets the question: ‘What’s NOT going to change in the next 10 years?’

He argues that the latter is far more important

Focus on things that won’t change because you can build a business strategy around what will be stable over time