Tue.Nov 23, 2021

Crafting the Event Experience: A Guide to Experience Mapping

Event Farm

How do you hook the attention of your audience, build their excitement for your event, and design an event experience that exceeds their expectations while delivering the business outcomes you seek? Yes, you can do it all.

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Demystifying Covid Testing: The Differences, Access and What It All Means for Travelers

Smart Meetings

After years of travel-banned holidays, we know you’re headed far out to your favorite corners of cities, woods and bluffs. But even with travel restrictions loosened, testing requirements and Covid-related rules still can make travel tricky.


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6 Ideas for Creating Content to Keep People in their Seats


We all know the line about humans having a shorter attention span than goldfish. Pre-pandemic, that attention span was only 8 seconds—and it’s not a stretch to hypothesize that it’s diminished even further since 2020.

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Here’s Where Business Meetings and Travel Are Being Booked

Smart Meetings

Denver and Phoenix lead the way in the resurgence of business travel and meetings in the United States.

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

Authors Urge Humanity to Remain Hopeful

Convene by PCMA

“Each one of us has a critical role to play,” writes Katharine Mayhoe in her book, Saving Us: A Climate Scientist’s Case for Hope and Healing in a Divided World.

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More Trending

Climate Conferences on the Agenda

Convene by PCMA

Rosamund Kissi-Debrah, a clean air advocate in London, speaks as part of TED’s The Countdown Summit. Her daughter, Ella Roberta, died in 2013 at nine years of age after a severe asthma attack.

New Carbon Neutral logo supports ‘green wayfinding’ on venuedirectory.com

Prestige Events Magazine

The UK’s largest?database database of green accredited?venues venues is helping planners with green wayfinding by showcasing venues that are working to be carbon neutral.

2021 52

A ‘Watershed Moment’ for Events — and the World

Convene by PCMA

COP26 had more than 40,000 registered participants, including 22,274 party delegates, 14,124 observers, and 3,886 media. Dean Calma/IAEA). It’s hard to think of a conference with higher stakes than COP26, which took place Oct. 31–Nov. 12 in Glasgow, Scotland.

2021 52

How to Combat Video Conferencing Fatigue


During April 2020, the number of meeting participants using the video conferencing app, Zoom grew by 50% to 300 million daily log-ins.

2021 52

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.


Prestige Events Magazine

The 36-bedroom hotel at Newbury Racecourse will re-open its doors on Tuesday 4 January 2022, following its extended closure in March 2020 due to the COVID-19 pandemic.

2022 52

Creating a Successful Event Marketing Plan in a Post-Pandemic World


Over the last 18 months, event marketing teams have shown nothing but strength, resilience, and a commitment to innovation. As cancellations became the norm and priorities were forced to shift daily, the entire events industry adopted an adapt-or-fail approach. Event Marketing featured

2021 52

Feast It raises €5m to continue disruption of €900bn global events industry

Event Industry News

2021 54

The Complete Guide to Mastering Store Events: Retail Event Ideas, Tips, and Stories


Brick-and-mortar retailers have a key advantage over point-and-click shopping: there’s an actual space to bring people together. As a retailer, having a physical store gives you access to customers who share an interest in your store’s products. This connection is just waiting to grow.

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Can you and your team navigate the Ugly Sweater Escape?

Event Industry News

Still pondering what to do with your co-workers at a holiday season party? Try escaping the ugly sweaters! A game on smartphones that encourages interaction between team members, has photo tasks and cooperation puzzles. In Ugly Holiday Sweater Escape, you are stuck in a freezing room.

2021 52

Planning the Perfect Christmas Festival to Celebrate With Your Community


Planning a Christmas festival is a great way to boost your brand, but since Christmas falls during an event-heavy time of the year, it’s important to make sure that your event stands out.

2021 52

Top 10 Unique Experiences for Holiday Parties

Unique Venues

Top 10 Unique Experiences for Holiday Parties. Presents to buy. Cookies to bake. Letters to send. Decorations to hang. And a party to plan.

2021 36

Best End of Year Matching Gift Strategies To Raise More

Click & Pledge

The year-end giving season is rapidly approaching?—but but is your nonprofit ready to make the most of it? Our top suggestion for elevating any fundraising campaign is through matching gifts.

2021 36

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.