Thu.Jan 30, 2020

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Cannabis at Events: Is your Event Liable?

EventMB

The legalization of cannabis in Canada and many US states has created a mainstream potential for business events. However, there are still some limitations and pitfalls to be aware of when incorporating it into events. Here's what you need to know. The new, trendy cannabis product recently taking much of the country by storm […]. The post Cannabis at Events: Is your Event Liable?

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Virus Outbreak Hits Expanding List of Sports Events

Skift

Skift Take: The Wuhan coronavirus is already wrecking havoc on the preparation of the Beijing 2022 Winter Olympics. For the Tokyo 2020 Olympics, the risks of contagion -- and disruption -- from the virus outbreak are clearly far greater. — Xinyi Liang-Pholsena Read the Complete Story On Skift.

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4 Event-Marketing Trends to Try Now

PCMA Convene

Is your event-marketing campaign generating enough ROI? (Photo Credit Adobe Stock/SFIO CRACHO). Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Maybe it’s time to freshen up your attendee-acquisition strategies and tactics. Here are a few of our favorite new marketing trends to get you started. 1 Performance Modeling.

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Don't be scared of Facial Recognition (at events)

Stova

There’s been a lot of noise lately around facial recognition, namely about how invasive it is. Last year, major festivals came together to ban it. There have also been stories around using facial recognition to surveil people. But there are major differences between these headlines and how facial recognition is being used at events. Facial Recognition can be used to provide a personalized experience for your attendees.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Selecting a premier trade show venue

Event Industry News

Trade shows provide a place for industry leaders and businesses to share ideas as well as view the latest technology, products, and services. Planning a trade show and ensuring the selection of a premier venue , however, can be a daunting task. There are a number of factors to keep in mind. Audience Considerations. Determine if the format is invite-only for members of the industry or do a more open audience where the general public can browse the exhibits to help assess the size and best locatio

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Podcast: Samuel Scott reveals best practices for keynote speakers

Event Industry News

Joining the podcast from Copenhagen, Denmark, was professional keynote speaker, Samuel Scott. With a background in journalism and marketing, Samuel turned his professional attentions to being a keynote speaker in 2016, where he delivers marketing truths “with the mindset of an expert trade journalist with nothing to sell.”. Commenting on the rarity of attaining a keynote speaker with absolutely no agenda, podcast host, James, advised that organisers should be conscious of hiring speakers who may

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Coronavirus: 4 Strategic Considerations for Event Professionals

PCMA Convene

When developments like the coronavirus outbreak occur, MCI makes business decisions and recommendations by considering four areas—including the impact of a reduced number of attendees or adding a virtual element to the event. (Jacob Slaton Photography). When it comes to preparing for how to navigate developments such as the coronavirus outbreak and its impact on events, there really is no one approach that fits every situation, Sylvia Andre, vice president for marketing and communications for MC

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CMA threatens StubHub with court action

Event Industry News

The Competition and Markets Authority (CMA) has issued a warning to the secondary ticketing company, StubHub, after identifying issues with the information it provides on its UK website. It is concerned that the site is breaking consumer law, despite the company committing to alter the information it provides following an investigation from the CMA.

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To Our Top Promotional Brand Ambassadors – Thank You!

Tigris Events

[…]. The post To Our Top Promotional Brand Ambassadors – Thank You! appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Intellitix acquires majority stake in CrowdBlink

Event Industry News

Intellitix Technologies Inc., the company behind RFID access control and cashless payments technology used at Tomorrowland, BlizzCon, San Diego Comic-Con and others, has announced a majority-stake acquisition in CrowdBlink, a next generation event management platform. The move comes as part of Intellitix’s effort to meet a market demand for lightweight event technology.

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Using Formal Debates to Boost Audience Engagement at Events

PCMA Convene

In the Oxford-style debate format used here by Intelligence Squared USA, two teams argue for and against a statement decided in advance. When philanthropist and financier Robert Rosenkranz attended a live debate organized by a company called Intelligence Squared in London more than 15 years ago, he immediately recognized it as a way to inject more diverse and better-informed voices into the national conversation in the U.S.

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Sterling Event Group announces partnership with event venue Victoria Warehouse

Event Industry News

Sterling Event Group has announced a new partnership agreement with one of Manchester’s leading event venues, Victoria Warehouse. As part of the supplier agreement, which commences on 31 st January 2020, Sterling Event Group will be the venue’s preferred technical production supplier and will provide exclusive in-house rigging services for corporate clients across the venue’s wide array of unique spaces.

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3 tips for reinvigorating your event sponsorship program

Eventbase

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Therefore, it’s incredibly important that sponsors have a good experience at your event and return year after year. In essence, sponsors are your customers and it’s important to do everything you can to keep them. After all, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Capita Travel and Events aligns structure to deliver next phase of Smarter working strategy

Event Industry News

Capita Travel and Events has taken its Smarter working strategy into the next phase with a series of structural changes to the business. Following the announcement last year that chief commercial officer, Trevor Elswood, will move to a non-executive position as an advisor for Capita Travel and Events in February 2020, the business decided to harness its in-house expertise and develop new senior roles in line with the company’s 2020 strategy.

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10 Questions to Consider When Registration Numbers are Down

Coterie Spark

Behind every successful conference or event people pay to attend, there is a market for what they provide and a target audience they appeal to. From day 1 a planning team is establishing an estimated number of attendees, followed up with scheduled registration goals. When your goal is no longer hitting the mark or your registration is down year over year, it’s time to step back and figure out what is going on.

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EMPLOYEE Q&A: Hannah Haralson

Caterease

The post EMPLOYEE Q&A: Hannah Haralson appeared first on Caterease.

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Opus Agency - Untitled Article

Opus Agency

It’s award season here at Opus! Please join us in congratulating the Maestros who took home our top honor, an Integrity Award. Every year, Opus Agency gathers for Team Connect, a celebration of our past year’s success and a look forward at what the coming year holds.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Bug Tracking Software Market in 2020: Market Analysis and Trends

NVOLV

In July 2019, ResearchAndMarkets published a 223-pager report, “Bug Tracking Software Market by Deployment, Organization Size, and Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2019-2026”, analyzing the bug tracking software market and where will it be in the years to come. . The report states that in 2018, the global bug tracking software market was valued at $218.22 million, and is expected to reach $601.64 million by 2026 at a CAGR of 13.6%.

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How One Organization Made Their Event Sustainable — From F&B to Sessions

PCMA Convene

The spread at IACC’s 2019 Europe Knowledge Festival was all-vegan fare. About six months before its 2019 Europe Knowledge Festival took place in Brussels, Belgium, Oct. 4-6, IACC ( International Association of Conference Centers ) set an ambitious goal for itself: to be an early adopter of the Events Industry Council (EIC) Sustainable Events Standards.

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Would AI Improve Cyber Security On Its Own?

NVOLV

By 2025, the Artificial Intelligence (AI) industry is expected to grow by $190 billion, says a report by Markets and Markets. And it is expected that 3 quarters of commercial firms will use AI in their software applications. One of the major areas where AI-capabilities are being used is cyber security. AI improves data processes and replaces the need for human intervention, allowing them to focus on other key areas.

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Controversial Speakers At Events: The Breakdown

Endless Events

The tea is hotter than ever today and all thanks to the topic of controversial speakers! So, you already know that the Event Brew dares to tackle topics without a filter. And the conversations you hear on this podcast are as candid as they get within the events industry. This is why we decided to go ahead and touch upon the whole ordeal of controversial speakers at events.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.