beMatrix Wins ESCA Innovation Award for pop-OUT

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Awards
beMatrix Wins ESCA Innovation Award for pop-OUT

12/13/2021
ATLANTA — The Exhibition Services and Contractors Association (ESCA) has awarded beMatrix® their 2020 Innovation Award for the development of pop-OUT, the flex container concept for outdoor event productions.

“On behalf of beMatrix®, I want to express how proud we are to win ESCA’s 2020 Innovation Award,” said Tara Ericson, chief executive officer of beMatrix® USA. “When the pandemic hit, we refocused our innovation efforts to better serve the needs of our partners and customers in the industry. The result of this effort was our pop-OUT product which helped our clients use their existing inventory in new ways,” she continued.

ESCA offers its Innovation Award to recognize organizations or individuals who have introduced innovative and creative industry solutions and applications. beMatrix® received this honor at an awards reception on Dec. 5 in Philadelphia in recognition that the pop-OUT product has helped event producers and businesses safely work throughout the ongoing COVID-19 pandemic.

Maximizing event ROI through innovation and convenience

Pop-OUT is a wall-free container concept that event producers can customize across show and event needs. The outdoor frame structure, born out of a necessity to cater to the health-conscious ways in which people gather and interact since the onset of the COVID-19 pandemic, features interchangeable paneling and walls, a custom lighting system, and climate control options. In the spirit of sustainability and long-term affordability, pop-OUT is compatible with the full range of beMatrix products.

COVID-19 forced ESCA to cancel its 2020 awards program. This year’s awards recognized industry leaders and advancements from 2020 and 2021. Because beMatrix® began offering pop-OUT to the events industry last year, its ESCA Innovation Award is for 2020.

“We are humbled and honored to have won this award. Thank you from all of us at beMatrix® USA,” Ericson said.

About beMatrix® USA
beMatrix® designs and manufactures the renowned aluminum frame system beMatrix® b62®. Affectionately known as “the system with the big holes,” beMatrix® is a Tooless™ , continuously-reusable frame system for the exhibit builder, general contractor, and event producer. beMatrix® is recognized for its quick and easy construction and for its versatility— each frame can be used as a floor, wall, or ceiling. The system is a full, 360-degree solution that includes straight and curved frames, doors, counters, lighting and wall mounting accessories. Panel infill options include hard panel, fabric, LEDskin® integrated video screens, and infinite custom solutions. Frames are produced and delivered throughout North America from a state-of-the-art production facility in Atlanta, Georgia—with global manufacturing facilities located in Belgium and around the world. beMatrix® is currently used by more than 500 North American partners and is available in 63 countries around the world. For more information go to www.beMatrix.us.

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