Thu.Jan 21, 2021

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12 Event Trends and Shifts for 2021

Attendease

A trend is a passing fancy, like the Pantone Color of the Year. In the last five years Pantone has made this interesting, including ‘ultraviolet’ and ‘greenery’ and for the complexities of 2021 they have addressed it with two colors. Ultimate Grey with Illuminating (yellow) “ Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity.

2021 397
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PCMA’s First Omnichannel Convening Leaders: The Great, the Good and the Not So…

Velvet Chainsaw

I was excited to attend PCMA’s Omnichannel Convening Leaders event last week. Having attended more than 20 of PCMA’s Annual Meetings over the years (both in person and virtually), I expected high energy, experimental delivery and great content. I wasn’t expecting to connect with my friends or to feel the same high I get from the in-person meetings. Those expectations were largely met.

2021 370
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12 Event Trends and Shifts for 2021

Attendease

A trend is a passing fancy, like the Pantone Color of the Year. In the last five years Pantone has made this interesting, including ‘ultraviolet’ and ‘greenery’ and for the complexities of 2021 they have addressed it with two colors. Ultimate Grey with Illuminating (yellow) “ Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity.

2021 195
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 Hybrid Events: Preparing for a Virtual Future

GEVME

2020 has been crazy, even more for event organizers and attendees because it was painful to see their favourite events get cancelled one after the other. But technology has always helped us adapt to situations and figure out an alternative without losing much on the original. One such concept is Hybrid Events. In simple terms, a hybrid event is a combination of a virtual and live event, as in, there is a curated experience for the live audience and a virtual audience for the same event.

2020 156
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Virtual events – what about the venues?

Event Industry News

By Niki McKay & Jason Fitzgerald at Blue Danube Productions. As of March 2020, the COVID-19 pandemic forced the event industry to all but shut down the traditional way in which it has done business. Venues are closed or dramatically scaled back in capacity, revenue streams have dried up and people are told to not gather in groups for the foreseeable future.

Venues 136

More Trending

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COVID-19 Vaccines & The Events Industry

Endless Events

This week’s conversation on Event Brew is particularly interesting. It all started with an article that informed readers of the NFL’s project to fill up a stadium with vaccinated healthcare workers. And while at first, this might sound like a topic that shouldn’t spring up too much heat, you might want to think again. Because this specific article propelled Dustin, Nick, Will, and Thuy to have one of the most candid and interesting conversations featured on the podcast yet surr

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 Hybrid Events: Preparing for a Virtual Future

GEVME

2020 has been crazy, even more for event organizers and attendees because it was painful to see their favourite events get cancelled one after the other. But technology has always helped us adapt to situations and figure out an alternative without losing much on the original. One such concept is Hybrid Events. In simple terms, a hybrid event is a combination of a virtual and live event, as in, there is a curated experience for the live audience and a virtual audience for the same event.

2020 156
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London Marathon organisers ‘optimistic’ 2021 race will have record 50,000 runners

Event Industry News

London Marathon organisers are “very optimistic” a record 50,000 runners will be able to take part in the race when it is held on 3 October. The 2020 race involved only elite athletes running a specially designed closed-loop course because of the coronavirus pandemic. Event director Hugh Brasher said he hoped the vaccination programme would allow amateur runners to participate.

2021 128
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8 Floral Trends You Need to Know About for Intimate Weddings in 2021

EventSource

Although restrictions on gatherings will continue into 2021, that doesn’t mean love is cancelled or that love isn’t worth celebrating. In fact, it means that smaller, more intimate weddings will continue to trend upward as couples continue to finding creative ways to continue celebrating their love despite the restricted guest count. The bonus of having an intimate wedding is that you may free up some of your budget to be able to spend more on the visual items like décor and florals

2021 118
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Glastonbury Festival 2021 cancelled

Event Industry News

Glastonbury Festival has been cancelled for a second year running due to the impact of the Covid-19 pandemic. The news was announced on Thursday on the Worthy Farm event’s Twitter page. “With great regret, we must announce that this year’s Glastonbury Festival will not take place,” they said. “And that this will be another enforced fallow year for us.

2021 122
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Redefine Your Market Presence with Competitive Research

Special Events

Potential clients see the professional photos and read the promising value propositions, but without a strong differentiator, marketing messages all start to blur together when things get repetitive

Marketing 110
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Q&A Jason Dunn, CTA: Chin Up

SmartMeetings

Title : Group Vice President of Diversity Sales and Inclusion, Cincinnati USA Convention & Visitors Bureau and Chairman of National Coalition of Black Meeting Professionals (NCBMP). Graduate : University of Cincinnati, Bachelor’s Degree in Political Science. “Always walk with your back straight, your chin up. When you have confidence, you give other people permission to believe in themselves.

Travel 92
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Power User Series (#12) - Selecting the Right Streaming Option

Glisser

Conferencing vs. Broadcasting. Glisser has many options for you to show a live feed of your speaker to your audience. Conferencing generally refers to tools like Jitsi and Zoom where all attendees log in and share either their audio, video, or both in order to communicate with each other. Conferencing platforms are now commonplace as the world moves toward hybrid and virtual events.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Will Constant Mask Wearing Save the Meetings Industry?

SmartMeetings

Remember conferences and events before COVID-19, mask wearing and social distancing? Let’s take a stroll down memory lane, shall we? You would fly into the city and arrive at the event just in time for the opening reception. After waiting in an extended hotel line, you’d check into your hotel room to drop off your things. You would then enter a crowded elevator and wind your way toward a packed hall where you stood in line for several minutes to get a drink.

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Behind the Digital Curtain at Convening Leaders 2021

PCMA Convene

Caitlin O’Malley and Tonya Almond from PCMA, Hanna Foley from digital event platform JUNO, and Kyle Short of the digital storytelling company, Wisdom Capture, discuss the creation of the hybrid Convening Leaders 2021. “I did not want to strangle you guys,” Hanna Foley, relationship manager for the digital event platform JUNO, told PCMA’s education manager, Caitlin O’Malley, on Wednesday, speaking about the run-up to last week’s Convening Leaders 2021 (CL21), which was presented digitally in JUNO

2021 98
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Event monetisation & video sponsorship opportunities

Glisser

The team at Glisser have created and just released a feature that we are incredibly proud of - because it gives you more sponsorship opportunities and more chance to monetize your event.

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How to go hybrid: Fun and engaging ideas for your next hybrid event.

Expo Pass

There’s still a lot of mystery surrounding hybrid events. How much should be virtual? How much should be in person? Is it actually going to be more fun than planning, hosting, or watching a virtual event all from the couch? To answer these questions, we took some notes on all the fun and engaging things that planners, venues, and attendees are creating in the wide world of hybrid events.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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9 Ways to Empower Your Virtual Event Sponsors

Stova

Do your sponsors and exhibitors know how to utilize the features available to them in your virtual event platform? If your answer is no, you’re not alone.

Events 98
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Support Teams are the Foundations of Virtual Events

Hubb

A skilled technical support team is just as important as the technology itself to a successful virtual event. For most attendees, virtual events are a new experience. And unlike convention centers and hotel ballrooms that all function the same, no two virtual events are exactly alike. You can have the slickest platform imaginable, but without knowledgeable guides and training to help presenters, technology partners, and attendees navigate the event, user experiences can suffer.

Hotels 84
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How to Run Your In-House Event Team Like an Agency

Event Leadership Institute

Lance Wieland of Boston Consulting Group shares tips on how to be more entrepreneurial, what to look for in new hires, how to provide value, and investing in your team’s skills. Key Takeaways: Develop an entrepreneurial mindset: What if your company didn’t have to choose the in-house team? Hire staff who are intuitive, flexible, and comfortable taking charge.

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A star is born

Event Industry News

Introducing TFI Lodestar – a new agency for a new era in B2B experiential. January 2021 sees the merger of two pioneering, award-winning agencies in the field of live events and B2B experiential – TFI and Lodestar. Delayed by nearly a year due to the Covid crisis, the launch of the newly-branded TFI Lodestar marks not just its owners’ optimism about the future but also a genuine sense of excitement about how the lessons of 2020 will make B2B experiential better, smarter, and more effective

B2B 69
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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Inauguration: An Event Planning Perspective

The Castle Group

Inauguration day. Regardless of your political views, from an event management standpoint, there was much perfection on display, and many lessons for anyone planning events today. Throughout the day and night, I heard from many colleagues and clients asking what I thought about the inauguration, from an event planning perspective. Here are ten takeaways, in no particular order: 1.

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Which platform is right for you?

Conference Care

So, which platform is right for my event? As some of you might already know, at Conference Care we adapted our business to virtual events quickly when the pandemic hit early in 2020. Our role as a company with 25 years’ experience of venue finding and events management is to add value for our customers and continue to evolve throughout the challenges that COVID19 is throwing up.

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2021 Event Trends

Do Good Events

How does one even begin to predict the event trends of 2021, after the roller coaster of 2020. In January of 2020, we could not have predicted the impact on the events industry. Typically, at this time of year we are discussing trending Pantone colors, latest foodie trends, and the hot new spot to host your event. This year, the focus is on strategy and engagement.

2021 52
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Lessons from Leaders: The Season Finale

SmartMeetings

Do you wish you could sit down with the heads of hospitality companies and industry associations and ask them how they got where they are and what advice they might have for blazing a trail in hotels and travel? lessons from leaders. Michael J. Lyons, actor, author and Smart Meetings TV host, did just that for his Lessons from Leaders podcast series.

Travel 119
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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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10 Most Read Stories on Covid-19 and Virtual Events

Eventsforce

Want the lowdown on tech trends and virtual events? In your inbox, every week. Almost a year has passed since the Covid-19 pandemic turned the world of events upside down. Many events got cancelled. Many got postponed. And many more went online. The dramatic shift to virtual events created all sorts of new challenges for planners. From rethinking agenda design and managing remote speakers to dealing with new tech and finding interesting ways of keeping people engaged. eBook: V irtual Events

Insurance 130
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2020 – The Year of Crisis

The Castle Group

What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. As we reflect on 2020, we all spent the better part of nine months and counting making sense of – and living through – a global pandemic, a long-overdue national reckoning around racial equity and social justice, and a contentious U.

2020 59