Event Marketer

OCTOBER 9, 2024

Before juicing was, well, juicing, Jamba was there. Launched as a little juice shop 34 years ago in San Luis Obispo, CA, Jamba today boasts more than 700 locations across the U.S. and even other parts of the world. But following the QSR brand’s reboot four months ago with a new look and name ( just Jamba) and new offerings, like blended coffees, the brand is turning to experiential to maximize engagement around its repositioning in its most saturated market, California.

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Prestige Events Magazine

OCTOBER 9, 2024

The Royal College of Physicians today announces the appointment of Jo Stafford as the new Group General Manager for catering and venue operations at its London and Liverpool venues: RCP London Events and Spaces at the Spine. With over 15 years of diverse experience in the hospitality industry, Jo brings a wealth of expertise and leadership to the Company of Cooks team based at the Royal College of Physicians venues, having worked in boutique hotels in Dublin to large chains in Scotland.

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Event Marketer

OCTOBER 9, 2024

It’s no secret that Gen Z preferences are transforming the workplace by way of collaborative leadership models, work-life balance policies, and purpose-driven missions, among major cultural shifts. But according to new research from Freeman, released October 8 at IMEX, the event industry is not evolving fast enough to meet the needs of the next generation event goer.

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Prestige Events Magazine

OCTOBER 9, 2024

GES has launched a new division in Qatar aimed at expanding its capacity to deliver localised, in-region support for its clients. Organisers in the area will be able to benefit from faster, high quality and a more personalised service for their events and exhibitions, with a range of GES services on offer including its event management platform, Visit.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Smart Meetings

OCTOBER 9, 2024

Two Dudes Photo That lengthy line that once led to IMEX’s dining section in 2023 found its way to another area of the convention this year, namely, Two Dudes Photo. At several points of the day a long line could be seen stretched across the aisle with meeting professionals eager to have their headshot taken. I guess this means goodbye to those 10-year-old headshots!

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Smart Meetings

OCTOBER 9, 2024

Redefining event catering with chef-driven menus, wellness-focused offerings and immersive dining experiences. There is always one thing that stands out for attendees during an event: the food. Planners often try to one-up themselves from event to event, looking for ways to wow and inspire their guests’ palettes. Smart Meetings caught up with Suzanne Halperin, head of meetings & events, luxury & lifestyle Americas at IHG Hotels & Resorts, to get a better sense of what trends she has

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Attendease

OCTOBER 9, 2024

Filling seats is your biggest priority and your biggest challenge as an event planner. Potential attendees have a smorgasbord of options, meaning competition for their attention is fierce. It’s normal to be left wondering— how can I stand out and sell more tickets? The good news is, the event ticketing market is booming. Revenue in the U.S. event tickets market is projected to reach $36.26 billion in 2024 and grow at a 2.85% annual rate through 2028.

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EventMB

OCTOBER 9, 2024

Skift Take: Sustainability goals are still lagging in the events industry, with less than half of professionals having clear goals and an action plan.

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Eventscase Blog

OCTOBER 9, 2024

This month has been a busy one at Eventscase, and we’d like to share the highlights of our activities. From webinars to in-person events and new features, here’s a quick recap. WEBINAR ON EVA: Eventscase’s AI for Events on WhatsApp We had planned to hold a webinar on October 9 to showcase the new functionalities of EVA and interview Lorena Vaca, Chapter Administrator of MPI Iberian Chapter, about their use of EVA during GMID 2024.

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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Events

PCMA Convene

OCTOBER 9, 2024

The Female Quotient hosts its signature Equality Lounges at major events like the Cannes Lions International Festival of Creativity. In Convene ’s September-October 2024 CMP Series, we explored why traditional networking methods aren’t working for women, and how a growing number of female-first spaces are trying to get it right. One of them is The Female Quotient, known for their pop-up Equality Lounges at traditionally male-dominated, high-profile events like the World Economic Forum, Cannes Li

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Canadian Special Events

OCTOBER 9, 2024

Captivate your audience like never before with AirMagic ’s Aquagraphics Digital Water Screen , where innovation meets imagination. This stunning technology cascades dynamic, high-resolution images onto a curtain of water, blending art and technology to create an unforgettable visual masterpiece. Whether it’s for a corporate gala or a high-stakes product launch, the Aquagraphics Digital Water Screen tailors itself to your event’s theme, transforming your vision into a mesmerizing reality.

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Event Industry News

OCTOBER 9, 2024

The Royal College of Physicians today announces the appointment of Jo Stafford as the new Group General Manager for catering and venue operations at its London and Liverpool venues: RCP London Events and Spaces at the Spine.

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PCMA Convene

OCTOBER 9, 2024

Event planners worry about meeting growing attendee expectations while dealing with rising costs, reduced staffs, and smaller budgets. There’s a lot to unpack in Convene ’s 31st Meetings Market Survey, which will be published in November, but here’s one main takeaway: Planners are dealing with heightened expectations about their event experience from their stakeholders, while struggling with rising costs for everything from F&B and AV to room rates — all with reduced staffs and smaller budge

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Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

Event Industry News

OCTOBER 9, 2024

GES has launched a new division in Qatar aimed at expanding its capacity to deliver localised, in-region support for its clients.

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Special Events

OCTOBER 9, 2024

Take our State of the Industry survey to help us with our annual report

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Event Industry News

OCTOBER 9, 2024

Event Tech Live (ETL) London 2024 is thrilled to announce its partnership with Fenix Event Tech, a leader in innovative event solutions. This collaboration aims to enhance the attendee experience through cutting-edge technology and seamless integration at this year’s highly anticipated event. ETL is committed to showcasing the latest advancements in the industry.

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Event Industry News

OCTOBER 9, 2024

The UK Festival Awards, the ultimate celebration of the UK’s vibrant festival industry, is set to return on December 3rd. This year’s event marks a significant milestone – over 200 festivals have been included in the long list for the first time ever.

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