Picatic by Eventbrite
OCTOBER 25, 2021
Having travelaed across the water from the US, Black Friday has become an integral part of many UK retail marketing strategies – both offline and online. But can you apply it to the events industry? In short – yes. For event creators, using Black Friday discount codes is a fantastic way to boost sales. Everyone […].
Conferences that Work
OCTOBER 25, 2021
What do we need to understand to mediate connection effectively today? Inventor and computer scientist Danny Hillis gives us some helpful context: “We humans are changing. We have become so intertwined with what we have created that we are no longer separate from it. We have outgrown the distinction between the natural and the artificial. We are what we make.
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Event Farm
OCTOBER 25, 2021
Event organizers are eager to bring people back together safely. To help attendees feel comfortable and confident about the event experience, put yourself in their shoes so you can understand the event journey from their point of view. Attendees naturally have different expectations now. You must placate their anxieties, answer their questions, and get them excited.
EventMB
OCTOBER 25, 2021
The US is easing its travel restrictions on international visitors as of November 8. The patchwork of country-by-country bans will no longer apply, but vaccine requirements will be more stringent. What will this mean for events? The easing of the United States travel ban on international travelers is fast approaching. Some people are delighted with […].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Marketer
OCTOBER 25, 2021
Even with limited attendance and big-name sponsors like Marvel and DC Comics sitting this year out, New York Comic Con (NYCC) served as the largest indoor in-person event held in New York City since 2019. While some speculated that the pared-down show, this year Oct. 7-10 at the Javits Center, would be a flop, the 150,000 superfans who sold out the pop culture convention begged to differ.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
OCTOBER 25, 2021
Consumers enter a solo pod, where they use their own gestures to power the Pepsi Pop Star experience. How do you lure amusement park fans away from the adrenaline-inducing thrill rides they seek? Pepsi found the answer by leaning into its deep roots in music and developing a new way to get hearts beating faster. Enter: Pepsi Pop Star, an immersive entertainment experience that gives consumers their 15 minutes of fame through a contactless music video activation at Hersheypark in Hershey, PA.
MeetingsNet
OCTOBER 25, 2021
Next week, Maui adds its own levy on top of state hotel taxes. Oahu has moved closer to doing so by early 2022, and Kauai, Lanai, Molokai, and the Big Island might do the same. With the Hawaiian island of Maui—a top destination for incentive programs—preparing to institute a new three-percent accommodations tax on November 1, the Honolulu City Council, which presides over the entire island of Oahu, recently voted to advance a bill to levy the same tax on hotel stays there starting in 2022.
SmartMeetings
OCTOBER 25, 2021
Meeting professionals have always shouldered a hefty bag of tricks to fix the jagged edges that emerge at even the most meticulously polished events. Epoxies could range from repurposing florals for sterile rooms to finding gluten-free meals for the dozen VIPs who didn’t RSVP, to filling in for the speaker who missed a flight. All executed with a gracious smile and check mark on a clipboard, of course.
EventSource
OCTOBER 25, 2021
Let’s be honest- when you’re pregnant, you’re most likely more concerned about surviving morning sickness than deciding on the perfect dress for a wedding. However, that doesn’t mean you don’t deserve to look and feel stylish. After all, you do have that natural glow going on! Sometimes, choosing a fashionable silhouette can be challenging when your belly is growing rounder by the minute.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Smart Meetings
OCTOBER 25, 2021
Jeremy Heyes. Heyes is managing director of the London office of design firm WATG. He joined the company in 1992 and has held his position as senior vice president since 2009. He is also serving his third term on WATG’s board of directors. In his 35 years in planning and architecture, Heyes has led the concept design and development of major hotel properties, including Emirates Palace in Abu Dhabi, Claridge’s Hotel in London and The St.
The Planner's Lounge
OCTOBER 25, 2021
Thinking back to when I was started a wedding planning business in 2005, I can hardly believe I made it through 10 successful and profitable years with how little knowledge I had at the time. Of course, hindsight is always 20/20 and I’m so thankful for everything I have learned. In this post, I am sharing what I would have done differently if I had to start my wedding planning business over again.
Event Age by Swapcard
OCTOBER 25, 2021
The World Football Summit is where the football industry’s leading stakeholders meet to shape the future of the beautiful game. - World Football Summit 2021.
Special Events
OCTOBER 25, 2021
David Tutera stepped onto our keynote stage this past July to offer a show-closing talk on taking chances.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
Event Marketer
OCTOBER 25, 2021
The Austin-centric campaign features elements of Visible’s Red Rocks Unpaused and Pride programs. Building on lessons learned from a previous takeover campaign in Denver, Visible, the cheeky, all-digital phone service brand owned by Verizon, set its sights on the Austin market with a 12-week campaign involving experiential and local partnerships across the lifestyle, food, music and sports categories, as well as an activation that made its debut the during the Austin City Limits music fest
Event Industry News
OCTOBER 25, 2021
The non-profit social enterprise, EventWell, brought its Quiet Room to The Meetings Show at ExCeL London, for the first time on September 30, 2021, offering a safe space for attendees, visitors, speakers, exhibitors and event crew to unwind and develop coping skills away from the noise. Jack Marczewski, event director of The Meetings Show, said, “ It was a pleasure to work with EventWell, seeing the team’s dedication to better mental health in action and the positive impact the Quiet Room
Evvnt
OCTOBER 25, 2021
We are excited to announce our global partnership with Bandsintown, the market leader in concert discovery and tour promotion. Bandsintown’s global live events data is now on 2200+ Evvnt powered events calendars, reaching an audience of over 100 million consumers a month. Bandsintown artists also benefit from Evvnt’s premium marketing and event syndication service, helping […].
Event Leadership Institute
OCTOBER 25, 2021
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Exhibitor Magazine
OCTOBER 25, 2021
MENTOR, OH The Rogers Company, an award-winning designer and manufacturer of branded environments, today announced its acquisition of Lucarelli Desi.
Evvnt
OCTOBER 25, 2021
We are excited to announce our global partnership with Bandsintown, the market leader in concert discovery and tour promotion. Bandsintown’s global live events data is now on 2200+ Evvnt powered events calendars, reaching an audience of over 100 million consumers a month. Bandsintown artists also benefit from Evvnt’s premium marketing and event syndication service, helping […].
eventplanner
OCTOBER 25, 2021
Following the rules can be hard sometimes, especially if they require us to change our habits.
Caterease
OCTOBER 25, 2021
The post Tracking Revenue with the Grouped Events Report appeared first on Caterease.
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For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.
Endless Events
OCTOBER 25, 2021
Halloween is upon us, which means it’s time for the Event Tech Podcast to cover a truly spooky topic: scope creep. See, it even has the word ‘creep’ in it! So, what does it mean? When your project’s vision and goals change so much that they no longer fit the initial agreement, you’ve got yourself a pretty bad case of scope creep.
Event Marketer
OCTOBER 25, 2021
Signing bonuses, valet parking, all-time high wages and greater flexibility on scheduling. These are just some of the enticements for hospitality and other service workers in a labor market where demand is exceeding supply. At a time when many marketers begin returning to in-person events and venues start to reopen, they’re being confronted with a supply and labor shortage that affects their ability to execute the kind of events they want.
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