Event Marketer
OCTOBER 14, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes. CAN’T GET A MCFLURRY? IT’S WENDY’S ‘FROSTY FIX’ TRUCKS TO THE RESCUE You know we can’t resist a good brand trolling moment, and Wendy’s fit the bill with its latest stunt , which promoted its $1 small Frosty—a rival of the McFlurry.
Prestige Events Magazine
OCTOBER 14, 2024
TESTBED, the largest blank canvas venue in Leeds, has unveiled exciting new updates with the launch of its latest iteration, TESTBED 1.3. As part of the venue’s ongoing mission to offer a innovative space for events, TESTBED has introduced several key enhancements to elevate the experience for organisers and attendees alike. With 10,000 sq. ft. of versatile space, TESTBED now features a massive 55-ft projection screen, perfect for immersive visual displays.
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Event Marketer
OCTOBER 14, 2024
Luiz Pustiglione, Marketing Director, Caterpillar It’s not every day that you need a foldout map to navigate a trade show exhibit… Flanked by towering trucks and equipment, the 56,000-square-foot Caterpillar exhibit at MINExpo INTERNATIONAL 2024 invited attendees to the mine site of the future, showcasing the latest in automation, sustainability and energy optimization, among other areas.
Prestige Events Magazine
OCTOBER 14, 2024
1/ You’ve been with GLL trading as Better for over a decade. What’s been the standouts from those years? Since joining GLL, I’ve established and driven the growth of our Better Venues portfolio through focussing on the unique opportunities it presents to venue hirers across the UK and Northern Ireland. From historical buildings like Ashburton Hall to contemporary buildings and state-of-the-art iconic sports facilities like Lee Valley White Water Centre and the National Cycling Centre
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Conferences that Work
OCTOBER 14, 2024
Click to vote for The Most Influential People in the Events Industry for 2024! Dear colleagues and friends, I hope you’re thriving in your event industry endeavors! I’m excited to share that I’ve been nominated again for the Eventex Index as one of The Most Influential People in the Events Industry for 2024. It’s an incredible honor to have been recognized among the 100 most influential figures in our industry for four consecutive years (2019-2022).
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
MPI
OCTOBER 14, 2024
Meeting and event industry press gathered at Ramsay’s Kitchen at Harrah’s Las Vegas on Oct. 9 during IMEX America 2024 for the inaugural “Media & Momentum: A Morning of Recognition and Impact” awards ceremony, produced by Caesars Entertainment and MPI. An exclusive breakfast in an elegant space made for a perfect setting to recognize trade press professionals and their commitment to delivering fresh and insightful content and, in several cases, lifetime contributions.
Prestige Events Magazine
OCTOBER 14, 2024
– Twickenham Stadium to become Allianz Stadium, joining the Allianz global family of world-class stadia – Strong focus and commitment to invest in community and grassroots – Further investment in the England men’s and women’s teams One of the world’s leading insurers, Allianz, and the Rugby Football Union (RFU) have announced the next step in their partnership, as Allianz extends its support for rugby by making a significant, long-term investment in the game.
EventMB
OCTOBER 14, 2024
Skift Take: Move over alcohol and sugary mocktails, nonalcoholic cocktails with ingredients that are good for you are gaining in popularity.
MPI
OCTOBER 14, 2024
A sober-inclusive happy hour is an absolute must for inclusive events. That was the sentiment at the Beyond the Bar discussion that took place at Jimmy Kimmel’s Comedy Club during IMEX America 2024, hosted by Caesars Entertainment and OTHR Agency in partnership with CEMA (the Corporate Event Marketing Association). Moderated by David T Stevens, wellness architect at Olympian Meeting and host of the “Return on Wellness” podcast, the panel featured industry experts Alyssa Hart, g
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Industry News
OCTOBER 14, 2024
The All-Party Parliamentary Group (APPG) for Events is set for its first meeting in the new Parliament, with Shaun Davies, Member of Parliament for Telford (Labour), as Chair Elect. The first meeting will take place on 5th November 2024 at Portcullis House in Westminster, with members from both Houses of Parliament being encouraged to attend.
Exhibitor Magazine
OCTOBER 14, 2024
Exhibitor Group is excited to announce applications are now being accepted for a limited number of Certified Trade Show Marketer (CTSM) scholarships f.
rsvpBOOK
OCTOBER 14, 2024
In the fast-paced world of event management, efficiency is key. At rsvpBOOK, we’ve always been committed to simplifying the complexities of event planning. Today, we’re excited to announce our latest innovation: Claude AI Event Builder, a revolutionary tool that streamlines the entire event creation process by harnessing the power of AI.
Exhibitor Magazine
OCTOBER 14, 2024
WASHINGTON, D.C. � Destinations International (DI), the world's leading association representing destination organizations and convention and visitor.
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Event Industry News
OCTOBER 14, 2024
Event technology consultancy, Event Footprints, has recorded its busiest month in its two-year history, following a sharp increase in the number of events it has measured and their complexity.
Exhibitor Magazine
OCTOBER 14, 2024
ATLANTA � The Cobb-Marietta Coliseum and Exhibit Hall Authority, owner and operator of Cobb Galleria Centre, Georgia's premier mid-size convention venue.
Special Events
OCTOBER 14, 2024
Improve your business with smarter data, not more
Exhibitor Magazine
OCTOBER 14, 2024
LAS VEGAS � G2E 2024, presented by the American Gaming Association (AGA) and organized by RX, brought more than 25,000 gaming professionals to Las Veg.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Event Industry News
OCTOBER 14, 2024
Written by Ian Youngs, Culture reporter for bbc.co.uk. Originally published 13th October 2024. SOURCE Many UK towns and cities have seen a drastic reduction in live music because bands and singers are playing half as many gigs on tour as they did in the 1990s.
Exhibitor Magazine
OCTOBER 14, 2024
NEW ORLEANS, LA � BBC Events, a Global DMC Partner and leading expert in the meetings and events industry, is excited to announce its partnership as a.
Skiddle
OCTOBER 14, 2024
Image: Oh Yea Music Centre Belfast City Council will invest £400,000 into the city’s music scene, delivering several initiatives that aim to support music in the area. It follows Belfast’s declaration as a UNESCO City of Music in 2021 and continues the council’s development of a ‘Music Matters’ roadmap and the formation of the Belfast Region Music Board.
Event Industry News
OCTOBER 14, 2024
veSpace, a renowned global sourcing and event management Company, is delighted to announce the appointment of Josephine Bradley as its new Marketing Director. This newly-created role is pivotal to supporting the Company’s strategic brand vision and ambitious growth plans.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Skiddle
OCTOBER 14, 2024
Spooky season is around the corner. Pumpkins will be carved and costumes will be bought. Are you planning on organising a Halloween event this year? If so, you’re in the right place. The Skiddle Promotion Centre is packed with tools that can help you with Halloween events. And today, we’re going to talk you through how they can help your events and the benefits of using them.
Expo Logic
OCTOBER 14, 2024
Discover how to effectively build attendee personas using registration data in order to structure your next event for maximum impact. The post Channel the Power of Registration Data to Create Effective Event Attendee Personas for Better Events appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.
Smart Meetings
OCTOBER 14, 2024
When Asia-Pacific Economic Cooperation (APEC) Leaders’ Summit landed in San Francisco in November of 2023, everyone was watching how the Asian gateway city would perform on the national stage. The five-day global gathering headquartered at the renovated Moscone Center brought President Joe Biden, Canadian Prime Minister Justin Trudeau, then-Mexican President Andres Manuel Lopez Obrador, South Korean President Yoon Suk Yeol, Australian Prime Minister Anthony Albanese and 19 other leaders along wi
Conferences that Work
OCTOBER 14, 2024
Here’s a simple plea to journalists, interviewers, and podcasters: After you interview me, please let me know when your article or interview will be published! This blog is one of the most popular resources on meeting design, so I frequently receive interview requests. Journalists often seek my insights on current issues, quoting me in their articles.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Event Industry News
OCTOBER 14, 2024
By Cat Kevern, Director of Electric Cat Productions Let’s be honest—pricing your services can be one of the trickiest parts of running an event business or freelancing. How much should you charge? Is this too much? Too little? Will they think I’m greedy or, worse, clueless? Been there, done that.
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