Event Marketer

JANUARY 6, 2025

What better time than Dry January, when many consumers try their hand at abstaining from alcoholic drinks, to talk about a trend that started gaining momentum a few years ago but will become an absolute must-have at events in the year ahead. Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to G

Food and Beverage 279

Food and Beverage 2025 2024 Entertainment 279

Prestige Events Magazine

JANUARY 6, 2025

The events team at award-winning venue 30 Euston Square have launched two new charity initiatives as part of their ongoing commitment to supporting the local community. The venue has partnered with Shelter, the housing and homelessness charity, and installed a clothing donation box onsite. Organisers and delegates attending events at the venue are being encouraged to bring clothing to donate, ensuring support reaches those who need it most. 30 Euston Square is also continuing its relationship wi

Venues 263

Venues Marketing Events 263

Smart Meetings

JANUARY 6, 2025

The future of immersive travel Artificial intelligence is slowly but steadily changing how we work, live and travel. Smart Meetings spoke with Herman C Deboard II, CEO and founder of Huvr Inc. , an interactive video streaming and marketing platform. Deboards company allows planners to create virtual event spaces as well as customized experiences. We chatted with Deboard to better understand how the continuing evolution of AI will play into the development of the hospitality and travel industry.

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Travel Healthcare Sports Education 242

Prestige Events Magazine

JANUARY 6, 2025

Identity, the creative agency behind the Mayor of Londons New Years Eve celebrations, has delivered its most ambitious and visually stunning show to date. With around 100,000 attendees on-site and millions watching across the globe, the display combined cutting-edge fireworks, lighting, music, and world-first holographic technology to welcome 2025 with style.

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2025 Banking 2024 Technology 260

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Events

EventMB

JANUARY 6, 2025

Skift Take: Meeting planners are often challenged to provide exceptional experiences on limited budgets. A city with ample leisure appeal, such as Portland, Oregon, can give people a compelling reason to attend. Add in sector-specific field trips and strong EDI credentials, and this Silicon Forest is a meeting destination on the rise.

Meetings 184

Meetings Hospitality Travel Sustainability 184

EventMB

JANUARY 6, 2025

Skift Take: Postponing a major event like the Allstate Sugar Bowl, with over 68,000 tickets sold, is a logistical challenge. Following the New Orleans terrorist attack, the city had no choice and now looks ahead to the Super Bowl.

Meetings 202

Meetings Events 202

Event Industry News

JANUARY 6, 2025

Versatile and Juice Immersive, two leading innovators in the Experiential and Immersive Technologies, are thrilled to announce a new strategic partnership which will bring together cutting-edge technologies, immersive content experiences, and industry-leading innovative structures to drive experiential events into the future.

Technology 98

Technology Events Event Technology 98

Skiddle

JANUARY 6, 2025

The Production Services Association (PSA) has announced the launch of the PSA Training Bursary Scheme, a new initiative developed in collaboration with Precision Broking and AXA Insurance. The scheme, set to debut in January 2025, aims to address the critical skills shortage currently affecting the live events industry. The bursary, which was inspired by feedback from a recent member survey, will help PSA members access essential training programmes tailored to production and live events.

2025 52

2025 Insurance Events 52

Event Industry News

JANUARY 6, 2025

The events team at award-winning venue 30 Euston Square have launched two new charity initiatives as part of their ongoing commitment to supporting the local community. The venue has partnered with Shelter, the housing and homelessness charity, and installed a clothing donation box onsite.

Venues 59

Venues Events Conference 59

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Exhibitor Magazine

JANUARY 6, 2025

LAPORTE, INDIANA - Jason Weddle, a 20-year experiential marketing veteran, former CEO at Hamilton, EDPA Executive Committee Board Member, and Fou.

Marketing 70

Marketing 70

Event Marketer

JANUARY 6, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover B.S. Blockers, Unfair Canada pop-ups and an aerial anniversary tour. RXBAR IS CALLING B.S. ON TOXIC NEW YEARS RESOLUTIONS Every year around this time, were all inundated with New Year, New You-style brand messaging that all but says youre not good enough.

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2025 2014 Airlines Fashion 264

Exhibitor Magazine

JANUARY 6, 2025

DALLAS, TX Freeman, the global leader in events, today released its annual Impact Report for fiscal year 2024. The report details the company's cont.

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2024 Events 64

Prestige Events Magazine

JANUARY 6, 2025

Hospitality Action is delighted to announce the appointment of 16 exceptional individuals to its growing network of Ambassadors. These inspiring leaders from across the hospitality sector will join over 130 existing Ambassadors in championing the charitys mission to provide life-changing support to hospitality professionals and their families. Ambassadors are passionate advocates for the leading UK hospitality industry charity, using their influence, networks and reputation to raise awareness of

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Hospitality Government 264

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Events

Conferences that Work

JANUARY 6, 2025

My social media profiles mention that I’m a recovering academic. What do I mean by that, and why do I think it’s important? Becoming a recovering academic Describing myself as a “recovering academic” reflects my ongoing journey to balance rationality, emotion, and creativity in my life. When I was young, I was taught that rational thinking was the ultimate way to understand and navigate the world.

Social Media 156

Social Media Conference 156