Thu.May 19, 2022

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EventMB Is Now Skift Meetings

EventMB

That’s right, the best event industry coverage is now even better. Don’t worry, we’ll still be covering all the content you know and love – just under a new name, with even more coverage opportunities. Why. You may be wondering why we are rebranding – and why now. Let us explain … Since Skift acquired EventMB in 2019, we have witnessed a dramatic shift in the event industry.

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15 Marketing Tips to Promote Your Summer Events

Eventbrite UK

The days are long, the sun is out, and it’s time for “Hot Event Summer” Those seeking experiences are flocking back to live events – in the first quarter of 2022 alone, Eventbrite processed 700,000 tickets every day. With the festival and holiday season upon us, now is the time to ignite your ticket sales. […]. The post 15 Marketing Tips to Promote Your Summer Events appeared first on Eventbrite UK.

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4 event marketing strategies to boost your attendance today

Event Industry News

Storytime. It’s the day of your virtual event, people have started to log in, and the show’s about to start. You’re now 5 minutes into your presentation and you get distracted by a number on your screen: 19% show-up rate. Sounds familiar? Don’t worry, it happened to all of us. The hype of virtual events has worn off, people’s calendars are jam-packed with back-to-back virtual meetings, and having to attend another event can sometimes feel exhausting.

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The Goldfish Effect and Busy News Cycles: How to Stand Out in a Sea of Pitches

The Castle Group

Photo by @AustinDistel on Unsplash. A famous study published by Microsoft in 2015 found that people tend to start losing concentration after about eight seconds—that’s one second less than the average attention span of a goldfish. It’s a symbolic comparison that has been scrutinized in recent years, but the message still hits home. We live in a time where social media, newscasts, reality TV, streaming platforms, and other media and entertainment channels have increased the amount of information

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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How to go from a virtual to a live event like a pro

EncoreAPAC

It’s a sign of the times when the brief to Encore is to go from a virtual event to a large in-person event. The catch – it’s within the same venue space and the next event starts in a little over an hour. Go! With the world now in the recovery phase since the pandemic, more and more mixed event format briefs are hitting Encore’s desk. As the chosen in-house event services provider at the Victoria Pavilion, Melbourne Showgrounds , the challenge to Encore was devising a solution that accommodated

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How to Think Like a Futurist

Event Leadership Institute

No one can truly predict the future. And yet, when you think like a futurist, it seems almost possible. For Beth Surmont, thinking about how current affairs, trends, and ideologies will affect upcoming events and being ready to apply them is one of the cornerstones of innovation. Surmont, vice president of event strategy and design for 360 Live, spoke at the recent Event Leadership Institute Innovation & Engagement Summit on why we should care about how this all translates into innovation as

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OurAfrica.Travel embraces virtual, creates thousands of connections

Event Industry News

OurAfrica.Travel is a global virtual travel trade show, originally launched in 2020 to fill the void left by the cancellation of all African trade events during the pandemic. Overwhelmed by the success of the previous year and requests for its second edition, the 2021 show once again went ahead online and connected travel specialists and buyers from around the world.

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Choose Chicago and McCormick Place to Host Lippman Connects Roundtables

Exhibitor Magazine

ARLINGTON, VA - For the first time since inception, Lippman Connects is partnering with Choose Chicago and McCormick Place to bring the Exhibit Sales.

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Brand experiences turning a complex message into a compelling story

Event Industry News

Ex-pat American Dax Callner, strategy director at creative agency Smyle and president of the Experiential Marketing Measurement Coalition, returns to the EIN podcast 18 months after his last appearance. In this episode, which has more answers than questions, Dax’s primary focus is a job Smyle did for the National Grid and how that relationship started during lockdown.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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All-New for 2022: The Event Strategy Report

Opus Agency

The report that set the narrative on what event executives were thinking before the pandemic—is back. The report that set the narrative on what event executives were thinking before the pandemic—is back.

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Agency 21 acquires NYC-based art market, merges & rebrands as A21

Event Industry News

A21, formerly known as Agency 21, a national leader in culinary event and festival production, is thrilled to announce their acquisition of Art Market Productions, a New York-based creative events firm that designs, builds, promotes, and produces important cultural experiences worldwide. The merge is A21’s latest step to build on their continued success and expand and diversify beyond their culinary expertise, transforming into a fully rounded lifestyle branding agency.

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Association Members Are Talking – Are You Listening?

StraussCA

In association leadership, we know how important it is to members that they feel heard and seen. With this in mind, we survey members, request feedback, and provide ample opportunity for them to communicate their needs and priorities. This process is extremely important, but if we aren’t actively listening and allowing members’ voices to impact our decisions, what will we achieve?

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Snöball

Event Industry News

Snöball event marketing technology helps In-person, hybrid and virtual conferences, exhibitions, and corporate events multiply their marketing results—not their marketing spend. We mobilize attendees, exhibitors, sponsors, and speakers into trusted event advocates, pre-to-post events. We turn your passive audience into active influencers for your event and content.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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TWT: Travel Still Flocks to Florida

Smart Meetings

Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. Florida Continues to Come Back Strong. Florida Tourism has released Quarter One (January to March) results for travel to the state in 2022. Not surprisingly, travel is up and hotel bookings are strong, with a 36 million total visitor figure, a 39.6% increase over Q1 2021.

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PRESS RELEASE: EUROPALCO launches a new format of hybrid events and turns distance into an advantage

MeetingPool

EUROPALCO, the largest provider of solutions for events in Southern Europe, has launched STUDIO EUROPALCO, a new concept of hybrid events that mixes the best of the face-to-face and virtual formats using Virtual Reality (VR), Mixed Reality (MR) and Augmented Reality (AR). Its objective is to transform the distance into a benefit and get an […].

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Brussels Events Ambassadors Evening: 14 Event Organisers become Brussels Ambassadors

eventplanner

visit.brussels named 14 congress organisers as ambassadors of Brussels. The new ambassadors are organisations that have helped put Brussels on the map as an international MICE destination over the past two years.

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How to Make Hybrid a Hit: Takeaways from MIX 2022

MeetingPool

Live streaming, in-person watch parties, virtual viewing around the world, and broadcast-quality production — that’s what Mastering Immersive Experiences (MIX) 2022 looked like. A terrific hybrid event indeed. So terrific in fact, we thought it would be unfair if we kept the gems of knowledge learned at our first hybrid event away from you. So we sat down with one of Hubilo’s premier event professionals, Jessica Connolly, who spearheaded the planning, management, and execution of MIX, and picked

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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IACC Plans to Fill in the Gaps on Latest Meeting Intelligence at Las Vegas Conference

Smart Meetings

As small- to mid-size meetings are coming back fast, how are meeting professionals really managing the challenges of sustainability, supply chain issues and staffing? “There is a gap between what people are saying and what we are seeing,” said IACC CEO Mark Cooper. At IACC Americas Connect , the group’s first centralized, live event in three years, he plans to build on Meetings of the Future research and model the three pillars addressed in the group’s signature report—Community, People and Envi

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Using Video Management Software to Deliver Educational Content

CadmiumCD

The need for educational video management is becoming hard to ignore. The video management software industry reached nearly $6 billion in 2020 , showcasing how digital platforms have become critical for modern media asset management.

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5 Reasons Inflatable Tents Are Great Options

Ins'Tent

Inflatable tents, you have probably seen them and maybe even thought about purchasing one. Although it is not a new concept, inflatable tents and inflatable displays have gained popularity over the years. Not only have they become more reliable and convenient. But have also become a great way to promote your business, get some foot traffic, and look cool doing it.

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Lucia Howland, SIA Regional Investigation Manager and Tactical Events Lead, highlights SIA guidance on industry compliance and public safety at events

Event Industry News

This summer looks set to be one of the busiest times we have seen in a while, with many high-profile events already booked in the national and local calendar. In addition, the potential of some promising weather, suggests that across the UK people can look forward to a summer packed with great festivals for music, food, and the arts. With the air filled with anticipation and excitement, public safety at these events will be paramount.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Planning Hundreds of Events Is Different Than Planning One Event

G2Planet

Vice Presidents, Directors of Events and other event leaders are under tremendous pressure to drive successful outcomes for their event programs. As the event marketing industry expands, it's increasingly difficult to organize the chaos of planning many events at once. It's hard enough to keep up, much less devote time to strategic decision-making processes.

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Who's News for May 19, 2022

Special Events

Special events business news

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Milestone for ‘thriving beacon’ Mayfield as visitor numbers surge past one million

Event Industry News

Mayfield’s emergence as a go-to destination in Manchester city centre has been confirmed after visitor numbers surged past one million since autumn 2019. After decades of decline and being hidden in plain sight, Mayfield is now a must-visit attraction every week for thousands of families, foodies and music lovers, thanks to a diverse programme of events and activations taking place in and around Depot Mayfield, the atmospheric former parcel depot at Mayfield.

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Anna and Peter’s Intimate Backyard Wedding

EventSource

Backyard weddings became a staple during the pandemic and even with restrictions having finally been lifted, backyard weddings continue to be more popular than ever. And for good reason! Backyard weddings are fun, stylish and incredibly intimate. Case in point: Anna and Pete’s heartfelt nuptials in their backyard. You’ll love every single personal detail of this stunning wedding, including the bride’s beautiful look that came together thanks to hair and make up by Jen Evoy Make

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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Entegy: Rapidly deployable, all-in-one platform

Event Industry News

Entegy is the ultimate event superhero platform. Not only can you create a new event in seconds but also instantly deploy all or parts of its end-to-end feature sets and onsite tools. This means the platform can do everything from run your entire event, or simply design and generate some great looking badges to send down to your local printer. Further to this, you can manage the entire process from one central place with the click of a few buttons.

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Entegy: Self-managed, all-in-one platform

Event Industry News

Entegy is an intuitive and easy-to-use events management, communication, and engagement platform, designed specifically for business events. The platform allows anyone to create and manage the entire event lifecycle from a single system. Offering a range of feature sets, Entegy can cater to events of all types and sizes. Feature sets include: Registration Session registration with capacities Free and paid tickets Stripe integration Group attendee registration Unlimited cascading fields Custom do