Thu.May 19, 2022

The Importance of Knowing Your Audience for Your Next Hybrid Event


You have a hybrid event on the horizon , meaning there’s a buzz of excitement in the air in your organization. This is sure to be fun, educational, engaging, and perhaps financially rewarding if you plan the event correctly.

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EventMB Is Now Skift Meetings


That’s right, the best event industry coverage is now even better. Don’t worry, we’ll still be covering all the content you know and love – just under a new name, with even more coverage opportunities. You may be wondering why we are rebranding – and why now.

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15 Marketing Tips to Promote Your Summer Events

Eventbrite UK

The days are long, the sun is out, and it’s time for “Hot Event Summer” Those seeking experiences are flocking back to live events – in the first quarter of 2022 alone, Eventbrite processed 700,000 tickets every day.

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The Goldfish Effect and Busy News Cycles: How to Stand Out in a Sea of Pitches

The Castle Group

Photo by @AustinDistel on Unsplash. A famous study published by Microsoft in 2015 found that people tend to start losing concentration after about eight seconds—that’s one second less than the average attention span of a goldfish.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

4 event marketing strategies to boost your attendance today

Event Industry News

Storytime. It’s the day of your virtual event, people have started to log in, and the show’s about to start. You’re now 5 minutes into your presentation and you get distracted by a number on your screen: 19% show-up rate. Sounds familiar? Don’t worry, it happened to all of us.

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More Trending

Anna and Peter’s Intimate Backyard Wedding


Backyard weddings became a staple during the pandemic and even with restrictions having finally been lifted, backyard weddings continue to be more popular than ever. And for good reason! Backyard weddings are fun, stylish and incredibly intimate.

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Entegy: Rapidly deployable, all-in-one platform

Event Industry News

Entegy is the ultimate event superhero platform. Not only can you create a new event in seconds but also instantly deploy all or parts of its end-to-end feature sets and onsite tools.

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Association Members Are Talking – Are You Listening?


In association leadership, we know how important it is to members that they feel heard and seen. With this in mind, we survey members, request feedback, and provide ample opportunity for them to communicate their needs and priorities.

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TWT: Travel Still Flocks to Florida

Smart Meetings

Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. Florida Continues to Come Back Strong. Florida Tourism has released Quarter One (January to March) results for travel to the state in 2022.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

PRESS RELEASE: EUROPALCO launches a new format of hybrid events and turns distance into an advantage


EUROPALCO, the largest provider of solutions for events in Southern Europe, has launched STUDIO EUROPALCO, a new concept of hybrid events that mixes the best of the face-to-face and virtual formats using Virtual Reality (VR), Mixed Reality (MR) and Augmented Reality (AR).

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IACC Plans to Fill in the Gaps on Latest Meeting Intelligence at Las Vegas Conference

Smart Meetings

As small- to mid-size meetings are coming back fast, how are meeting professionals really managing the challenges of sustainability, supply chain issues and staffing? There is a gap between what people are saying and what we are seeing,” said IACC CEO Mark Cooper.

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How to Make Hybrid a Hit: Takeaways from MIX 2022


Live streaming, in-person watch parties, virtual viewing around the world, and broadcast-quality production — that’s what Mastering Immersive Experiences (MIX) 2022 looked like. A terrific hybrid event indeed.

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ecolibrium launch Sustainable Travel Guide for Artists and the Music Industry, May 192022

Event Industry News

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Choose Chicago and McCormick Place to Host Lippman Connects Roundtables

Exhibitor Magazine

ARLINGTON, VA - For the first time since inception, Lippman Connects is partnering with Choose Chicago and McCormick Place to bring the Exhibit Sales. Shows and Events

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OurAfrica.Travel embraces virtual, creates thousands of connections

Event Industry News

OurAfrica.Travel is a global virtual travel trade show, originally launched in 2020 to fill the void left by the cancellation of all African trade events during the pandemic.

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Who's News for May 19, 2022

Special Events

Special events business news

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Milestone for ‘thriving beacon’ Mayfield as visitor numbers surge past one million

Event Industry News

Mayfield’s emergence as a go-to destination in Manchester city centre has been confirmed after visitor numbers surged past one million since autumn 2019.

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Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Planning Hundreds of Events Is Different Than Planning One Event


Vice Presidents, Directors of Events and other event leaders are under tremendous pressure to drive successful outcomes for their event programs. As the event marketing industry expands, it's increasingly difficult to organize the chaos of planning many events at once.

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Entegy: Self-managed, all-in-one platform

Event Industry News

Entegy is an intuitive and easy-to-use events management, communication, and engagement platform, designed specifically for business events. The platform allows anyone to create and manage the entire event lifecycle from a single system.

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How to Think Like a Futurist

Event Leadership Institute

No one can truly predict the future. And yet, when you think like a futurist, it seems almost possible. For Beth Surmont, thinking about how current affairs, trends, and ideologies will affect upcoming events and being ready to apply them is one of the cornerstones of innovation.

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Brand experiences turning a complex message into a compelling story

Event Industry News

Ex-pat American Dax Callner, strategy director at creative agency Smyle and president of the Experiential Marketing Measurement Coalition, returns to the EIN podcast 18 months after his last appearance.

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Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Brussels Events Ambassadors Evening: 14 Event Organisers become Brussels Ambassadors

eventplanner named 14 congress organisers as ambassadors of Brussels. The new ambassadors are organisations that have helped put Brussels on the map as an international MICE destination over the past two years

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Agency 21 acquires NYC-based art market, merges & rebrands as A21

Event Industry News

A21, formerly known as Agency 21, a national leader in culinary event and festival production, is thrilled to announce their acquisition of Art Market Productions, a New York-based creative events firm that designs, builds, promotes, and produces important cultural experiences worldwide.

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Using Video Management Software to Deliver Educational Content


The need for educational video management is becoming hard to ignore. The video management software industry reached nearly $6 billion in 2020 , showcasing how digital platforms have become critical for modern media asset management

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Event Industry News

Snöball event marketing technology helps In-person, hybrid and virtual conferences, exhibitions, and corporate events multiply their marketing results—not their marketing spend. We mobilize attendees, exhibitors, sponsors, and speakers into trusted event advocates, pre-to-post events.

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Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

5 Reasons Inflatable Tents Are Great Options


Inflatable tents, you have probably seen them and maybe even thought about purchasing one. Although it is not a new concept, inflatable tents and inflatable displays have gained popularity over the years. Not only have they become more reliable and convenient.

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Lucia Howland, SIA Regional Investigation Manager and Tactical Events Lead, highlights SIA guidance on industry compliance and public safety at events

Event Industry News

This summer looks set to be one of the busiest times we have seen in a while, with many high-profile events already booked in the national and local calendar.

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