To live stream or not to live stream, that is the question (of 2022)
Picatic by Eventbrite
DECEMBER 22, 2021
At the outset of the COVID-19 pandemic, it appeared that live streaming music events may become the next wave of innovation for the music industry. However over the last two years, sentiment toward live streaming has fluctuated, moving from a bullish, all-in attitude to questioning its viability as a revenue stream once live events began […].
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