Sat.Nov 12, 2022

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Smart events – the answer to more event ROI in 2023?

Event Industry News

Virtual, in-person or hybrid? How often have we heard that question being deliberated this year? In a post-pandemic world, many are still finding their footing with new event formats. Understandable, yet with increasing competition for audience attention and the recent news that a significant recession is likely, organisers need to focus not just on the mode of delivery but the means of optimising their entire audience journey to drive ROI.

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