Wed.Dec 04, 2019

Facebook Event Ads: How to Target Event-Goers to Drive Ticket Sales


Facebook is an event creator’s superpower. With more than 550 million users engaging with Facebook Events each month, the platform holds huge opportunity to reach potential attendees.

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5 Killer Ways to Keep First-Time Guests From Coming Back


Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans.

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2019 Event Trends: How Did Our Predictions Hold Up?

Tito Blog | An Event Blog for Organisers

I’ve always been skeptical of people who claim to be able to predict the future. That said, I’m a marketer, meaning I make a living by iterating on what past data has taught me, and how that’ll effect how people act going forward. And, as such, I might be a bit of a walking contradiction.

2019 78

Production Schedule And Show Flow: What Is The Difference?

Endless Events

Time for another exciting episode of Whiteboard Wednesdays – and this time, we’re talking production schedule and show flow. More precisely, we’ll be breaking down the differences between the two.

2019 87

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Study: How to Incorporate 3 Powerful Experiential Trends in Your 2020 Events


Are you ready to enter the age of experience? A new study from the global agency George P. Johnson Experience Marketing singled out the effective emerging practices smart planners used in the last year to produce transformational messaging.

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More Trending

Event Design Lecture Series: Tech Trends on a Budget

Event Industry News

The last lecture in the University of Westminster’s second edition of the Event Design Lecture Series takes place on Monday 9 th December.

Advances in Cameras Offer Huge Promise for Tracking at Events


The trade show floor at the National Electrical Contractors Association's 2015 conference in San Francisco. National Electrical Contractors Association / Flickr Skift Take: Cameras may be the best all-in-one tool for events that currently exists.

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The Risks of Co-Hosting an Event and How to Avoid Them


Co-hosting events is not a new concept. Think about a partnership you have with an industry brand or a media company, and imagine planning a conference together. This type of event especially makes sense when you’re both trying to reach the same audience

2019 62

Allocate a Winning Event Budget in 5 Steps


Your budget is the biggest indicator as to where your event is heading and ultimately how successful your event is going to be. This is why effectively allocating your budget can make or break any event. Now the big question is, how do you go about achieving this?

2019 62

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

4 Unique Swag Items for 2020 Events


If you’re in the event space, you’ve probably come across or heard the term “swag”. And if you’re the one providing the swag, you probably ask yourself these two questions when planning: “Will the attendees use it?” “Is Is it budget-friendly?”. conference event planner

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Earth-friendly event menus can save up to 10 tons of climate pollution, says new report

Event Industry News

Replacing meat-heavy menu choices with Earth-friendly, plant-based options can reduce the carbon footprint of a 500-person event (such as a conference or large wedding) by 10 tons of greenhouse gas equivalents, according to an analysis by the Center for Biological Diversity. The Center’s report, Catering to the Climate , evaluated the environmental impact of common event menus as well as plant-based alternatives.

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29 Sushi Rolls that Will Delight Your Guests


If you’re tired of providing conventional catering, yet you want to keep things simple, sushi is the way to go. Interesting enough, yet familiar for most attendees, sushi rolls are the perfect option for a tasty catering experience

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How Do You Avoid Those Black Bars on the Sides or Top and Bottom of the Screen?

Event Leadership Institute

Smarticle. READ TIME: 3 minutes. I can’t stand seeing those vertical or horizontal lines when slides are shown on screen. If I ask the a/v tech about it, they tell me “that’s the format the slides are in”. What’s the best way to avoid this? Understanding Aspect Ratios.

2019 55

Hiring an Outside AV Company? 7 Things to Get in Writing Before Signing that Hotel Contract

Meeting Tomorrow

As someone who’s worked in some of the country’s largest hotels and sold AV for independent audio visual companies, I’ve just about seen it all when it comes to hotel contracts. That’s why I always share this list with my clients.

Uber Events – A Step Forward to Environmentally – Friendly Events?


As event planning services become more global each year, the concerns for the impact that events have on the environment continue to grow as well.

GL events UK sleeps out in support of St Basils

Event Industry News

GL events UK has joined forces with St Basils, a Birmingham-based charity providing accommodation, support and engagement services to young homeless people and those at risk of becoming homeless.

2019 52

The Python Events Cricket Ticketing Software

Python Events

For lovers of batting sports, cricket is one of the most popular and entertaining games to watch and play. The sport’s popularity is growing and highlighting the need for tailor-made cricket ticketing software. There are millions of cricket fans in countries around the world.

Maze and D&D London executive chef joins Noble House Events

Event Industry News

Owen Sullivan, formerly Gordon Ramsay’s executive chef at Maze, the Maze Grills, and the Savoy Grill, has taken over the kitchen at luxury event and bespoke contract caterer, Noble House Events and Kitchen.

14 Ideas for Your Next Workshop


Did you know the first usage of the word "workshop" was in 1556 and is meant for a small group of people to handcraft something together? Although the word workshop is often used in the event industry interchangeably with events like seminars, training sessions, etc.,

2019 52

4 Benefits of Incorporating Experiential Activities into Your Sales Meeting

Eagle's Flight Corporate Events

Sales meetings must be engaging if they are to provide value for your sales team and return on investment for the organization. In this video, Michelle Bennett, our VP of Inside Sales and Marketing, shares the impact of incorporating experiential activities into your sales meetings. Corporate Event

2019 52

How to engage sponsors with event gamification


Gamification has been a hot topic in events for some time now. And for as long as attendees get a kick out of a leaderboard or thrills from a scavenger hunt, it will continue to be that way. In fact, gamification was worth $5.5

Festicket appoints Ed Walsh as strategic commercial director

Event Industry News

Following the acquisition of Event Genius, the appointment of the ex-Eventbrite music account director marks another strong step into the primary ticketing market.

2019 52

Building Cohesive Themes for Your Corporate Events

Special Events

Tap into the rewarding world of corporate special events with these six solid strategies

Tarsus Group announces acquisition of Smarter Shows

Event Industry News

Tarsus, the global B2B media group, has announced that it has completed the acquisition of Smarter Shows; the UK-based exhibition and conference organiser.

[Infographic]10 Best Event Planning and Management Apps for Event Planners

Hubilo Blog

Event planners have got one of the most challenging professions. When it comes to planning, talking or speaking about it makes you feel, it’s easy. But when you actually put yourself in someone else’s shoes, you realize it is tougher than you think.

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Manchester Metropolitan University achieves AIM Gold

Event Industry News

The Meetings Industry Association (mia) has awarded AIM Gold accreditation to the conference and events venues at Manchester Metropolitan University.

VMS Live refocuses business model with 3 new hires

Event Industry News

VMS Live is to open a London office with a refocused business model and three significant appointments. Following the recent change in leadership in September 2019, VMS Live is undergoing a significant business realignment to create an improved customer focused service, with a new level of proactive marketing support for venues to drive ticket sales.

2020 40

EVCOM and EMA announce close collaboration for 2020

Event Industry News

EVCOM, representing the UK’s leading event management, screen content and film agencies and the EMA (Event Marketing Association), the UK network exclusively for the in-house corporate #EventProfs, have announced they plan to foster closer collaboration between their members in 2020 and beyond. James Hitchen, general manager, EMA, commented: “Two of our key strategic pillars for EMA are to drive best practice and the professionalisation of our industry.

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