Wed.Dec 04, 2019

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Facebook Event Ads: How to Target Event-Goers to Drive Ticket Sales

Eventbrite UK

Facebook is an event creator’s superpower. With more than 550 million users engaging with Facebook Events each month, the platform holds huge opportunity to reach potential attendees. But if you’ve already created your event on Facebook and taken advantage of the free ways to promote your event, what’s next? It might be time to consider […]. The post Facebook Event Ads: How to Target Event-Goers to Drive Ticket Sales appeared first on Eventbrite UK.

Events 97
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5 Killer Ways to Keep First-Time Guests From Coming Back

Maritz Global Events

Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that until you see the event experience through their perspective. Imagine this scenario: you walk into the opening reception of a large conference, and quickly realize you don’t know a soul.

2006 92
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2019 Event Trends: How Did Our Predictions Hold Up?

Tito Blog | An Event Blog for Organisers

I’ve always been skeptical of people who claim to be able to predict the future. That said, I’m a marketer, meaning I make a living by iterating on what past data has taught me, and how that’ll effect how people act going forward. And, as such, I might be a bit of a walking contradiction. When it comes to conferences, one type of soothsaying that our industry indulges in every year is predicting what trends are going to be big at our peer’s events.

2019 78
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Production Schedule And Show Flow: What Is The Difference?

Endless Events

Time for another exciting episode of Whiteboard Wednesdays – and this time, we’re talking production schedule and show flow. More precisely, we’ll be breaking down the differences between the two. Because you’re an event planner, there is paperwork flying towards you from every direction. And sometimes, it’s easy to get confused!

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Advances in Cameras Offer Huge Promise for Tracking at Events

Skift

The trade show floor at the National Electrical Contractors Association's 2015 conference in San Francisco. National Electrical Contractors Association / Flickr Skift Take: Cameras may be the best all-in-one tool for events that currently exists. Beyond facial recognition and reading emotions, they can also provide extremely accurate real-time images of how attendees are moving around a venue. — Isaac Carey Read the Complete Story On Skift.

More Trending

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Less-Invasive Cameras May Be the Future of Event Tracking

Skift

The trade show floor at IMEX America 2017, held in Las Vegas, Nevada. Toerisme Vlaanderen / Flickr Skift Take: Cameras don't always have to make people uncomfortable, especially if they're not being used for facial recognition. Deployed as a way to monitor the flow of attendees, they are a big improvement on common tracking methods, such as wristbands embedded with Wi-Fi devices. — Isaac Carey Read the Complete Story On Skift.

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The Risks of Co-Hosting an Event and How to Avoid Them

eventplanner

Co-hosting events is not a new concept. Think about a partnership you have with an industry brand or a media company, and imagine planning a conference together.

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Allocate a Winning Event Budget in 5 Steps

Eventtia

Your budget is the biggest indicator as to where your event is heading and ultimately how successful your event is going to be. This is why effectively allocating your budget can make or break any event. Now the big question is, how do you go about achieving this?

Events 62
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4 Unique Swag Items for 2020 Events

ePly

If you’re in the event space, you’ve probably come across or heard the term “swag”. And if you’re the one providing the swag, you probably ask yourself these two questions when planning: “Will the attendees use it?” “Is it budget-friendly?”.

2020 62
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Building Cohesive Themes for Your Corporate Events

Special Events

Tap into the rewarding world of corporate special events with these six solid strategies.

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29 Sushi Rolls that Will Delight Your Guests

eventplanner

If you’re tired of providing conventional catering, yet you want to keep things simple, sushi is the way to go. Interesting enough, yet familiar for most attendees, sushi rolls are the perfect option for a tasty catering experience.

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Earth-friendly event menus can save up to 10 tons of climate pollution, says new report

Event Industry News

Replacing meat-heavy menu choices with Earth-friendly, plant-based options can reduce the carbon footprint of a 500-person event (such as a conference or large wedding) by 10 tons of greenhouse gas equivalents, according to an analysis by the Center for Biological Diversity. The Center’s report, Catering to the Climate , evaluated the environmental impact of common event menus as well as plant-based alternatives.

2018 69
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How Do You Avoid Those Black Bars on the Sides or Top and Bottom of the Screen?

Event Leadership Institute

Smarticle. READ TIME: 3 minutes. I can’t stand seeing those vertical or horizontal lines when slides are shown on screen. If I ask the a/v tech about it, they tell me “that’s the format the slides are in”. What’s the best way to avoid this? Understanding Aspect Ratios. This is one of the easiest problems to prevent, and one that most planners can avoid through simple advance communication.

Tech 59
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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[Infographic]10 Best Event Planning and Management Apps for Event Planners

Hubilo Blog

Event planners have got one of the most challenging professions. When it comes to planning, talking or speaking about it makes you feel, it’s easy. But when you actually put yourself in someone else’s shoes, you realize it is tougher than you think. Planning a small or a large event, exhibition or conference takes an equal amount of dedication, hard work and time.

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9 Factors to be careful about when choosing CRM for your company

MLeads

Why should small businesses use CRM? When you start and your business is just coming on the market, you probably have a handful of customers and you may even know them personally. You do not need a system or tool to manage this information.

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The Seatedly Cricket Ticketing Software

Python Events

For lovers of batting sports, cricket is one of the most popular and entertaining games to watch and play. The sport’s popularity is growing and highlighting the need for tailor-made cricket ticketing software. There are millions of cricket fans in countries around the world. Although a fair share of players and fans are from Europe, Australia and Asia, other continents around the world play the game including Africa, and the Americas.

Sports 52
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GL events UK sleeps out in support of St Basils

Event Industry News

GL events UK has joined forces with St Basils, a Birmingham-based charity providing accommodation, support and engagement services to young homeless people and those at risk of becoming homeless. A cross-organisational team, representing every business unit within the Midlands-based GL events UK Group, participated in the Big Birmingham Sleepout, a rough-sleeping fundraising challenge organised by St Basils.

Sports 52
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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The Python Events Cricket Ticketing Software

Python Events

For lovers of batting sports, cricket is one of the most popular and entertaining games to watch and play. The sport’s popularity is growing and highlighting the need for tailor-made cricket ticketing software. There are millions of cricket fans in countries around the world. Although a fair share of players and fans are from Europe, Australia and Asia, other continents around the world play the game including Africa, and the Americas.

Sports 52
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Maze and D&D London executive chef joins Noble House Events

Event Industry News

Owen Sullivan, formerly Gordon Ramsay’s executive chef at Maze, the Maze Grills, and the Savoy Grill, has taken over the kitchen at luxury event and bespoke contract caterer, Noble House Events and Kitchen. Born out of a love of bringing people together through spectacular food and drink, Noble House was founded in 2008 by Conrad Baker and Emma Noble-Baker.

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4 Benefits of Incorporating Experiential Activities into Your Sales Meeting

Eagle's Flight Corporate Events

Sales meetings must be engaging if they are to provide value for your sales team and return on investment for the organization. In this video, Michelle Bennett, our VP of Inside Sales and Marketing, shares the impact of incorporating experiential activities into your sales meetings.

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How to engage sponsors with event gamification

Eventbase

Gamification has been a hot topic in events for some time now. And for as long as attendees get a kick out of a leaderboard or thrills from a scavenger hunt, it will continue to be that way. In fact, gamification was worth $5.5 billion in 2018 and that figure is expected to grow by more than 30 percent in the next five years. Using event gamification helps make events more personalized, immersive, and memorable.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Festicket appoints Ed Walsh as strategic commercial director

Event Industry News

Following the acquisition of Event Genius, the appointment of the ex-Eventbrite music account director marks another strong step into the primary ticketing market. Festicket, the world’s largest platform for music festival experiences, is announcing the appointment of Ed Walsh as strategic commercial director. . Walsh joins Festicket after spending over two years as music account director at Eventbrite, where he developed the overarching music accounts strategy at the company, working closely al

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Hiring an Outside AV Company? 7 Things to Get in Writing Before Signing that Hotel Contract

Meeting Tomorrow

As someone who’s worked in some of the country’s largest hotels and sold AV for independent audio visual companies, I’ve just about seen it all when it comes to hotel contracts. That’s why I always share this list with my clients. On it are the things you should be sure are spelled out in every hotel contract before signing it. That way, when you’re ready to hire an AV company, you won’t be vulnerable to unexpected costs.

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Tarsus Group announces acquisition of Smarter Shows

Event Industry News

Tarsus, the global B2B media group, has announced that it has completed the acquisition of Smarter Shows; the UK-based exhibition and conference organiser. The acquisition enables Tarsus to strengthen its position in the aerospace, automotive and manufacturing industry sectors whilst increasing its coverage of the related industry supply chains and opening up access to new verticals.

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Study: How to Incorporate 3 Powerful Experiential Trends in Your 2020 Events

SmartMeetings

Are you ready to enter the age of experience? A new study from the global agency George P. Johnson Experience Marketing singled out the effective emerging practices smart planners used in the last year to produce transformational messaging. David Rich, senior vice president of client services for the company, drilled down on the trends that are motivating employees and consumers.

2020 76
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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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Manchester Metropolitan University achieves AIM Gold

Event Industry News

The Meetings Industry Association (mia) has awarded AIM Gold accreditation to the conference and events venues at Manchester Metropolitan University. Gold is the highest rating in the mia’s AIM accreditation scheme, which audits venues and suppliers against a strict 50-point criteria, including quality of facilities, accessibility, legal compliance, customer service and best practice standards.

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Uber Events – A Step Forward to Environmentally – Friendly Events?

Sendo

As event planning services become more global each year, the concerns for the impact that events have on the environment continue to grow as well. Amassing a large group of people in a single location offers numerous opportunities for businesses, but at the same time, corporate event management companies need to be aware of the potential damage that such events have for the world and take steps into reducing their carbon footprint by as much as possible.

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VMS Live refocuses business model with 3 new hires

Event Industry News

VMS Live is to open a London office with a refocused business model and three significant appointments. Following the recent change in leadership in September 2019, VMS Live is undergoing a significant business realignment to create an improved customer focused service, with a new level of proactive marketing support for venues to drive ticket sales.