SmartMeetings
OCTOBER 18, 2019
Marketing an event is all about delivering the right message to the right person at the right time, and if there’s a medium that has withstood the test of time—it’s definitely email. While it’s among the oldest channels out there, almost half of marketing specialists consider it is still the most powerful channel to hype up your event. We’ve compiled a set of tips you’ll find useful when promoting your event via email.
Hubb
OCTOBER 18, 2019
What’s the best way to improve your event experience? Personalization. Without a doubt, the more you can make attendees feel that an event is right for them, the greater the satisfaction level.
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Event Leadership Institute
OCTOBER 18, 2019
Smarticle. READ TIME: 2 minutes. Many events and meetings now have a virtual component, and yet there are still a lot of misconceptions out there regarding digital events. As an event industry professional, you need to keep yourself informed to take advantage of new opportunities in digital meetings. Many event planners assume that creating a virtual or hybrid event will eliminate the need for a live event, is too risky, or is too cost prohibitive to include in their overall event strategy.
Gallus Events
OCTOBER 18, 2019
When demonstrators lose the consent of the majority of their supporters their movements suffer. No matter the cause, demonstrations have to remain peaceful and, almost as importantl y, the demonstrators actions have to make sense. . In this post I wanted to look at how easy it is to lose the public relations battle but also to highlight how you can keep the good fight going.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Industry News
OCTOBER 18, 2019
The creative technical production company, Universal Live, has been awarded an exclusive contract with the Park Regis hotel in Birmingham. Working closely with the hotel to help grow and develop its event provision, they will serve as the in-house audio visual partner. Universal Live has 30 years of experience within the live events industry and over 15 years working in-house with event venues and hotels such as Leonardo Hotels, Hilton Double Tree and QHotels.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Bizzabo
OCTOBER 18, 2019
Searching for the best startup podcasts? Look no further than this comprehensive list of startup podcasts curated for innovators and event professionals. If you want your startup to thrive, it helps to learn from the successes and failures of others who have come before you. Podcasts can be a great resource when it comes to learning what works and what doesn’t in the startup and tech event world.
Event Industry News
OCTOBER 18, 2019
Event Industry News’ co-founder, Adam Parry, was invited to offer his understanding and experience in the event industry at a recent ‘lunch & learn’ event organised by Shocklogic, ICC Belfast and Visit Belfast. He spoke alongside ICC Belfast’s head of sales and marketing, Oonagh O’Reilly. Welcoming event associations and fellow peers to the Royal College of Physicians, the conference aimed to create a discussion around the current challenges of event technology.
EventSource
OCTOBER 18, 2019
It might have been a chilly fall day outside, but it was nice and warm inside Arta Gallery during their fall open house! Located in the historic Distillery District, this unique commercial arts and event space invited guests to experience all it has to offer, including its beautifully curated “We Love Fall Here” art exhibit. Ted Chai Photography beautifully captured all the fabulous details of this event.
Event Leadership Institute
OCTOBER 18, 2019
Smarticle. READ TIME: 2 minutes. Your client just handed you a bunch of swatches of her “favorite colors” to incorporate in an upcoming event, and they absolutely do not all go together. You’d love to explain this to her in a scientific way so that she’s not offended. What are the best practices for using color in events? Colors 101. Let’s start with the basics.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
SmartMeetings
OCTOBER 18, 2019
It was April 2005 when the thought first struck me. I was in Hall 8 of Messe Frankfurt, walking down one of the aisles of IMEX —the international trade show I was working for at the time. It was 3 p.m. and the noise was incredible; everywhere I looked people were interacting: discussing, debating, gesticulating, negotiating, smiling, sharing, influencing and convincing and it was then, as I surveyed this sea of human connectivity, that I realized what powered the most successful global business
Event Leadership Institute
OCTOBER 18, 2019
Smarticle. READ TIME: 2 minutes. What fuels you to create a successful business? Innovators like Steve Jobs, Richard Branson, and Colin Cowie were not satisfied just working for a paycheck. They each had a clearly defined passion and purpose that guided them to create successful businesses. A business centered on your passion will create an influential brand in ways that nothing else can.
Event Industry News
OCTOBER 18, 2019
Organisers need to keep their event technology toolkits updated with the latest platforms, apps and software to ensure their events are leading in their sector. In this year’s Exhibition Buyer’s Guide, we dug deep to find the best event tech companies that offer state-of-the-art technologies to help organisers plan, manage and host exhibitions. Available for the next 12 months, our BRAND-NEW Exhibition Buyer’s Guide is free to download and features everything you need to know about organising, s
eventplanner
OCTOBER 18, 2019
Food is not everything, yet it can definitely play a big part in your attendees’ experience. From fancy finger food to exquisite desserts, organizers will go the extra mile to impress and supply truly memorable catering.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
Event Industry News
OCTOBER 18, 2019
How tech savvy should event planners be these days? How much responsibility should they have around event tech investments – when they already have so much on their plates? Do they have the skills that help them manage event tech effectively? Or is it time for the industry to recognise the need for ‘event technologists’ – a new breed of event professionals whose job focus is exclusively on all things technology?
SmartMeetings
OCTOBER 18, 2019
Earthquakes as strong as 4.7 magnitude hitting Northern California this week are a reminder to the whole nation to freshen up on safety drills—especially if you’re someone who thinks you should stand in a doorway (experts agree, it’s a bad idea). Wherever you are hosting your next meeting, checking with the venue ahead of time for earthquake preparedness needs to be on your safety list.
MeetingsNet
OCTOBER 18, 2019
Instawork now matches gig workers with venues or planners in order to staff receptions and business events in D.C., NYC, and Boston. With the unemployment rate at 3.7 percent—a 50-year low—meeting planners might be finding it harder to procure reliable temporary staff for registration and help desks, F&B functions, and other event elements. In this vein, Instawork, an app for hotels, restaurants, or anyone hiring gig workers in the hospitality field, including event planners, announced its e
Connect Your Meetings
OCTOBER 18, 2019
When the meetings are done for the day it’s time to relax with some fun networking activities. Here are a few of our top options. Group Ride on the Trail. Rent some bikes at Spoke-N-Sport or Nyberg’s Ace downtown location and take a cruise on the 30-mile paved trail that loops around the city, following the path of the winding Big Sioux River through many of city’s beautiful parks.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Event Industry News
OCTOBER 18, 2019
Jonas Event Technology is always looking for the best integrations for its systems and, during the summer, invested development time in combining its fully responsive, flexible and feature-rich event registration forms with Google Analytics and payment platform Stripe. Google Analytics. Jonas Event Technology had a number of event organisers coming to them wanting to integrate their registration forms with Google Analytics in order to view how many visits their forms were receiving.
G2Planet
OCTOBER 18, 2019
It's only logical that no one knows more about event planning than.professional event planners.
Event Industry News
OCTOBER 18, 2019
Event software company, Entegy has announced they will open an office in Amsterdam in 2020 reinforcing increasing demand in Europe. Used by millions of people worldwide, the Entegy Suite includes mobile apps, engagement tools, audience response, attendance tracking, lead retrieval, registration and badge printing solutions. Entegy’s co-founder and director, Graeme Caplen-Black says the success comes from having a great product, and dedicated partners all over the world offering innovative soluti
Event Industry News
OCTOBER 18, 2019
Specialist events talent recruitment companies, tfconnect and ESP Recruitment, have announced a strategic partnership which will see the two parties working together globally to assist tfconnect clients with their senior talent needs. Trevor Foley, tfconnect’s MD, said: “ESP’s managing director, Liz Sinclair, and I have always shared values in an industry (recruitment) that can be a challenging environment!
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For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.
Event Industry News
OCTOBER 18, 2019
Primavera Sound and ticketing platform, DICE, have announced their exclusive contract to sell tickets for all the company’s events. This partnership means that from now on the tickets for all the Primavera Sound events in Europe, including Primavera Sound Barcelona and NOS Primavera Sound Porto, all the Primavera Tours and Nitsa club nights in Barcelona, will be powered by this platform.
Event Industry News
OCTOBER 18, 2019
Choose 2 Rent is a five-star rated specialist for check-in and event registration equipment. From our bases in the U.S. and Europe, we supply our customers with rental equipment such as iPad, Tablet PCs, name badge printers, name badges, plastic badge printer, session and lead retrieval scanner and a wide range of accessories for events, trade shows and conferences throughout North America, Europe and Asia.
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