Tue.Aug 20, 2019

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How to Use Influencer Marketing to Promote Events

Brown Paper Tickets

Influencers. The term conjures images of chic people who post perfect selfies (ahem #sponsored), travel the world for free, and stay in world-class resort hotels. As a JOB. Influencer marketing, as trendy as it may sound, is a serious promotion tool and ideal for events. It is gaining ground as the most effective way to reach millennials and gen z, who distrust brands, don’t watch commercials, and are peer-driven.

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How Effective Editorial Content Creates Buzz for Your Live Shows

Eventbrite UK

Promoting events on social media follows a straightforward lifecycle: Launch your event, advertise tickets on-sale, launch an ad campaign, and push out a final boost about one week before your event kicks off. In between these stages, though, you need to contend with chunks of downtime. How do you maintain interest and create buzz? The […]. The post How Effective Editorial Content Creates Buzz for Your Live Shows appeared first on Eventbrite UK Blog.

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Measuring Event Success through Strategic Event Analytics

Hubilo Blog

Let me ask you a question about your last major event or conference. How do you define Event Success? How well did your last event do? If your answer is somewhat on these lines, “ Oh! Yeah, it did very well” or “ The event was amazing” in that case, how good is good? Or how amazing is amazing? The fact is event managers or event professionals should define an event success in a holistic way.

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What a Better Venue Layout Should Look Like

Eventtia

The latest research study from PCMA and Steelcase reveals how to design an optimal corporate event. In this blog post, we look at a few of the insights from the report that can help business leaders organize both small and large corporate events.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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How to gauge event influencer marketing success

Event Industry News

Following our snöball education: using speakers to market your event , choosing the right influencer , and exploring why sponsors aren’t doing more to market your event , we put our minds to gauging the success of influencer marketing. Our friends at the event marketing company swear by being SMART. That is to say, ensuring the goals for their campaigns are: Specific Measurable Attainable Realistic Time-bound.

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Never give up on a good time – behind the scenes at Spice World

Event Industry News

The will they/won’t they/exactly who are ‘they’ questions got the PR train-a-rolling for the Spice Girls, way in front of their sell-out tour this year. Of course, beyond the cheers of fans – from hardy perennials to teens/20-somethings who snapped up all the tickets for Spice World – the ‘we’re-better-than-them’ mentality is still rife among the critics.

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Ask the Experts: Nick Borelli Shares His Advice for Planners

Stova

For our Q&A series, Ask the Experts, we asked our event planner clients to share their priorities, areas of interest and biggest questions. To find the answers, we're talking to the top minds in the industry, including bloggers, planners, editors, marketers, consultants and event industry influencers.

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Strictly FX delivers astounding FX for Spice World tour

Event Industry News

Strictly FX , a US-based production company, created the stunning effects for the recent Spice Girls’ ‘Spice World’ tour, 24 th May-15 th June. First receiving the call last December, the team set to work to produce a show that would not disappoint. Using FX such as large-scale pyrotechnics, fireworks and custom powerfetti, the production company dug deep into its arsenal of special FX to deliver a show that, by its nostalgic nature, needed to meet very high expectations.

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Brett Culp on Unexpected Leadership

Connect Your Meetings

Renowned documentary filmmaker Brett Culp got his start filming weddings. He was fascinated by unplanned, authentic moments. “It developed my mentality as a filmmaker,” he says. “I wasn’t drawn to scripted narratives with actors. I was drawn to environments with real people, where you never quite knew what was going to happen as the camera was rolling.”.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Ungerboeck shortlisted for the Event Technology Awards

Event Industry News

In today’s IT environment, everyone claims to be an innovation leader. But what is innovation when it is useless to the key markets? The solution lies in knowing an industry, listening to organisations, knowing about their requirements and knowing about their pain points. And this is exactly what Ungerboeck does when it comes to developing innovative technology for the exhibition and event industry.

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[Webinar] Different Learning Formats that Connect with Today’s Attendees

MeetingsNet

Webinar live date: September 19, 2019 at 2pm ET / 11am PT. This program has been submitted to the Events Industry Council for CMP Preferred Provider review. For more info on how to get CE credits, click here ! Webinar live date: September 19, 2019 at 2pm ET / 11am PT. How each person learns is very personal—a combination of the educational experiences they’ve been exposed to since early youth.

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Glaziers Hall appoints new MD to drive events and marketing strategy

Event Industry News

Riverside London venue, Glaziers Hall, has appointed a new managing director to drive a new events and marketing strategy and oversee the management of all aspects of the business. Nicholas Bills joins the team at Glaziers Hall with extensive experience in hospitality consultancy and business development, having most recently held the position of director at specialist event management company, Teetopin.

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InGo: The Key For Driving Conversion To Onsite

InGo

Nearly 50% of registrants don’t show up to events. At InGo, we're solving this problem by fostering personal connections between attendees. It’s as simple as email notifications that automatically alert event registrants when someone from their network has also registered. When you empower your attendees to see which of their connections are also attending, they become motivated to make plans to meet -- ultimately producing greater attendance and reducing attrition.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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HBAA predicts UK meetings business to continue to soar

Event Industry News

“It’s been a good first half of the year for the UK meetings industry and bookings for the rest of the year indicate that this buoyancy will continue until at least the end of the year.”. Angie Mason, chair of the HBAA sees plenty of good news for the industry in the figures reported in the HBAA Meetings Barometer for the first six months of 2019. The report, developed in partnership with The MeetingsBenchmark Ltd, revealed that the average spend per meeting has risen by 8.8 per cent to £2,144 f

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10 Amazing Theme Ideas for Endurance Events

InitLive

People love races and other endurance events, but there are a lot of them. Besides, anyone can step out their front door and run 10 kilometers. Why should they pay an entrance fee to run with you? Themes bring excitement to your race and make someone say, "Oh, this one sounds like fun!" Here are 10 fantastic theme ideas to consider for your next endurance event.

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MDG partners with Arcadia Spectacular for Pangea at Glastonbury

Event Industry News

MDG has partnered with Arcadia Spectacular for this year’s Glastonbury Festival by supplying two of its fog-producing behemoths, Me8, for Arcadia’s fantastic new, five-year permanent installation, Pangea. Arcadia’s head of communications, Cyrus Bozorgmehr, commented: “We wanted to explore possibilities with more scope for upward expansion into three-dimensional space, and investigate how to take over the area above people’s heads to make a fully immersible experience across the whole arena.”.

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How Do I Find the PMS Color of My Logo?

Ins'Tent

We all know the importance that color has for marketing and branding a business. We bet that by now, anyone in the world can easily identify McDonald’s yellow and red colors from their logo. This is because colors matter and they can leave an imprint in our brains, making them easily recognizable! Getting the right colors of a logo printed on any display or marketing material is crucial for any brand.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Guest blog: Venue-finding agencies need to strike a balance between global and local

Event Industry News

By Emma Little, CEO, ExecSpace. It will come as no surprise to event planners that the power of face-to-face is critical to great business and that meetings and events are the best way to facilitate this. However, there is a long chain of actions that must take place in order to organise a great event. With or without a venue-finding agency in place, it’s neither practical nor sustainable for the organiser to visit each and every individual venue, especially if they are considering different con

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6 Tips For A Bug-Free App

NVOLV

Most apps fail because of undetected bugs before release. Apps can crash upon starting or have features that do not work as stated. Whatever type of bug it is, the solution is in thorough software testing. The key to standing out in a competitive market offering millions of apps to users to choose from is in minimizing the number of bugs in the software.

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Montgomery: A Mecca for Meeting and Event Space

Connect Your Meetings

Known for its Southern hospitality and revitalized downtown, the riverfront capital city of Montgomery is the ideal destination for groups of all sizes to book their next meeting or event. With nonstop air service from Dallas, Charlotte, Washington, D.C., and Atlanta, the Montgomery Regional Airport is located a mere 15 minutes from downtown. In addition, Montgomery is easily accessible via Interstates 85 and 65 only about a 2.5 hours from Atlanta, 1.5 hours from Birmingham and 3.5 hours from Ch

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[Webinar] The Transformation of the Travel Buyer

Cvent: Event Marketing

Things are changing, especially when it comes to the role of the travel buyer. So, how are travel buyers adapting to the shifting landscape? With responsibilities now extending beyond travel management, they need a way to make strategic choices that prepare their travel program for the future. Join us as we discover, discuss, and prepare for the future of travel management.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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8 Ways to Improve Attendee Engagement At Events

G2Planet

(This post originally appeared on webbiquity.com blog).

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More Than a Vacation: Why Your Next Meeting Should Be on Hilton Head Island

Cvent: Event Marketing

Pristine beaches, championship golf courses, miles of trails, limitless water activities, and five award-winning resorts — it’s no wonder that Hilton Head Island is known as one of the best islands in the world. While it is notably a memorable travel destination, it also houses some of the finest venues perfect for your next meeting, event, or convention.

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The Hospitality Industry’s Push to Make Meetings Greener With The Venetian Resort Las Vegas

Cvent: Event Marketing

Under growing pressure to minimize the environmental impact of their events, meeting planners are partnering with resorts such as The Venetian Resort Las Vegas to develop innovative sustainability programs. The Venetian Resort Las Vegas has partnered with Skift to produce an in-depth report titled “Making Meetings Green.” This article summarizes some of the report’s findings; the full report is available on The Venetian’s website.

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South Point Hotel in Las Vegas Completes $40 Million in Guest Room Renovations

Cvent: Event Marketing

Las Vegas has some exciting growth going on to enhance what is already a top convention city. The South Point Hotel caters to midsize groups (400-600 rooms), who get the advantage of being the only group in-house most of the time. Hotels with larger spaces often must book several groups over the same time frame to maximize the space usage. The South Point Hotel also has other venues beyond its Convention Center and Exhibit Hall, such as the South Point Equestrian Arenas and the professional Bowl

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.