How to Use Influencer Marketing to Promote Events
Brown Paper Tickets
AUGUST 20, 2019
Influencers. The term conjures images of chic people who post perfect selfies (ahem #sponsored), travel the world for free, and stay in world-class resort hotels. As a JOB. Influencer marketing, as trendy as it may sound, is a serious promotion tool and ideal for events. It is gaining ground as the most effective way to reach millennials and gen z, who distrust brands, don’t watch commercials, and are peer-driven.
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