Podcast: Jez Paxman from Live Union on the ‘Anatomy of a Delegate’
Event Industry News
JULY 10, 2019
On today’s podcast, Jez Paxman, Live Union’s content director, spoke to Event Industry News about the business of creating live events and his recent report, ‘Anatomy of a Delegate’. Today, audiences are very experience-rich and therefore “spoilt by live interactions”. This makes building a memorable and effective event increasingly difficult for agencies like Live Union. Though the team at Live Union mainly deal with B2B events, the difference between B2B and B2C isn’t always that different.