How to Create a Successful Event Strategy
Cvent: Event Marketing
AUGUST 9, 2018
Creating an event strategy isn’t easy. Even if you have unlimited resources, it’s a challenge to choose the right kind of events to plan, while maintaining a consistent brand and finding the right content. Company Goals. Strategic event planning starts with identifying organizational goals and using the power of live events to reach those goals. There’s almost nothing that happens in a company that shouldn’t tie back to the company mission.
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