Picatic by Eventbrite
DECEMBER 8, 2020
If you want to elevate your organic SEO (Search Engine Optimization) or paid SEM (Search Engine Monetization) capability, we’ve got two surefire ways to do it. Choosing the right keywords is critical to the success of your paid search campaigns, and there are excellent tools to help you achieve the desired balance of relevance versus […].
EventMB
DECEMBER 8, 2020
News of vaccines on the horizon is starting to cut through the shroud of uncertainty surrounding the future of the industry. Nevertheless, 2020 has changed events for good. Event professionals are starting to wise up to some of the benefits of virtual engagement: access, inclusivity, online community building, and reach — just to name a […]. The post 10 Event Trends 2021 [Free Report] by EventMB Studio Team appeared first on [link].
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Picatic by Eventbrite
DECEMBER 8, 2020
You already know the basic principles of email marketing. Now, you want to take your event company to new degrees of success. Refill your coffee cup and take a few minutes to dive deep into email marketing with Eventbrite’s Lifecycle Marketing Manager, Dylan Farrell, who is charged with developing Eventbrite’s global lifecycle email marketing strategy […].
Event Industry News
DECEMBER 8, 2020
A massive new Leeds venue with social distancing in mind has opened in the city. The Wunderkind Group, behind Sheaf St, Duke Studios, Duke Makes and In Good Company, has launched the appropriately-named Testbed, a new 10,000sq ft events space for Leeds. It is aimed to reinvent mass gatherings in a post-pandemic world with changes to the norm expected for some time.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Picatic by Eventbrite
DECEMBER 8, 2020
You’re a social media maven, are adept with all the popular platforms and frequently dream in hashtag. But there’s always something new to learn. Social is a crucial tool for building community and acquiring new attendees. A good social strategy should do both. Here’s what else you need to know to master social media marketing. […].
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Picatic by Eventbrite
DECEMBER 8, 2020
If you want to fully understand your return on investment from your SEO efforts, you’ll want to become super proficient at reviewing Google Analytics, using tracking pixels, and employing Eventbrite tracking links and UTM tags. Increase your understanding by delving into the SEO detail information below. Start with Google Analytics Google Analytics tracks demographic information […].
Event Industry News
DECEMBER 8, 2020
Newly published insights from Reed Exhibitions’ COVID-19 Customer Needs and Mindset Barometer reveal how the pandemic is changing customer attitudes to physical and digital events. Reed Exhibitions today released its first ‘COVID-19 and How it’s Changing the Event Industry’ White Paper, highlighting findings from its COVID-19 Customer Needs and Mindset Barometer, the largest and most ambitious research project ever undertaken by the company.
Picatic by Eventbrite
DECEMBER 8, 2020
Whether you’re promoting livestreams or virtual wine tastings, the paid social marketing for your events plays a crucial role in how many tickets you sell. Filling those seats takes time, energy, and dollars — all precious commodities. Want this to be the year you start selling more tickets without breaking a sweat? Yep, we want […].
Stova
DECEMBER 8, 2020
Here at MeetingPlay, we’re often asked, “What makes you different from other event technology companies?” If you asked any MeetingPlay customer, they would consistently tell you it’s the innovative, customized experience that we provide that captures everything that makes their events special. They would also highlight our outstanding customer service.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Industry News
DECEMBER 8, 2020
Raccoon Events, the company behind the multi award-winning National Running Show, National Outdoor Expo and National Snow Show portfolio, has scooped two prestigious awards at the AEO Excellence Awards 2020 for Best Consumer Show and the Innovation Award. Adding to its impressive list of 11 industry recognition awards, the winners of the 2020 Excellence Awards were named at a digital event on Friday 4 December.
Tigris Events
DECEMBER 8, 2020
[…]. The post Marketing Solutions: Contactless Yet Still Engaging appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing.
Endless Events
DECEMBER 8, 2020
How does industry advocacy during a pandemic even look like? For as long as it has existed, the events industry has struggled with unity. And it’s not because we don’t want to come together as one. But rather because we’re such a complex mix of professionals that span everything from production to catering, venues, planning, and more.
SmartMeetings
DECEMBER 8, 2020
Under any normal circumstance, conferences are an extremely effective face-to-face marketing technique. With 49 percent of trade show attendees attending with the goal of buying new products or services according to exhibitsurveys.com, they represent the perfect opportunity to get valuable time with potential customers. Also, the average cost of a face-to-face meeting at a trade show is 45.2 percent less than meeting at a prospect’s office according to the Center for Exhibition Industry Research
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
PCMA Convene
DECEMBER 8, 2020
The Fortune – U.S. Department of State Global Women’s Mentoring Partnership went digital this year because of the pandemic. (Courtesy of Vital Voices Global Partnership). COVID-19 has forced many industries to rethink their business models. For most, as a recent McKinsey Global Survey demonstrates, that has gone hand-in-hand with the rapid adoption — accelerated by several years — of digital technologies.
Event Industry News
DECEMBER 8, 2020
While Zoom continues to hold a lot of mindshare (and market share) in the world of video conferencing, Cisco’s WebEx division today announced an acquisition to underscore its own intention to keep its hat firmly in the game. It is picking up Slido , the company that lets people moderate questions and interactions from a larger group participating in virtual conferences as well as in live events.
The Castle Group
DECEMBER 8, 2020
Many college students were either on spring break or about to start spring break when the global pandemic hit the United States in March 2020. School administrators across the country sent “extended spring break” notices so they could consider what to do next. Weeks later, students were informed that the remainder of their school year would be taught remotely.
Event Industry News
DECEMBER 8, 2020
Smyle has won Experience Agency of the Year at The Drum Awards for Experience this week – capping off a year of accolades that has seen the creative agency bring home top honours at three major industry awards. Alongside the prestigious Drum award announced in a virtual ceremony on Wednesday (December 2), Smyle has also been named Event Agency of the Year at the EVCOM (Event and Visual Communication Association) corporate awards last month and again Agency of the Year at the C&IT (Conference
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
PCMA Convene
DECEMBER 8, 2020
Join us for a whistle-stop tour of the Emerald Isle, where Meet in Ireland will be bringing you a flavor of Ireland from the comfort of your own home. During the webinar you will learn why Ireland is the perfect destination to host an international conference, and you will also hear about one association’s journey and experience of hosting their conference in Ireland.
Hubb
DECEMBER 8, 2020
You know the old line about what if you threw a party and nobody came? The answer really comes down to marketing. You can’t just plug and play your old marketing script. Sure, your plan to market a virtual event will follow many of the same guidelines as for in-person events. But significant differences exist, too. And those differences will influence strategy and tactics.
Arlo Training & Events Software
DECEMBER 8, 2020
Purchasing the wrong software is one of the most costly mistakes a business can make. From financial costs, to time investment, to reputation and stability – the repercussions are vast and mostly immeasurable, but the impact is huge. In this article we’ll show you how to define your functional requirements and provide a template for evaluating software solutions, to ensure you choose the RIGHT software for your training business.
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