Mon.May 17, 2021

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Are NFTs the future of event marketing?

Conferences that Work

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read on to learn why. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? appeared first on Conferences That Work. No related posts.

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The Future of Event Marketing: How Format Will Influence Function

EventMB

Thanks to vaccine rollouts, in-person events grow more viable by the day. At the same time, tech adoption rates have never been higher, and providers are looking towards longer-term engagement. How will these different formats affect an event’s position within a marketing funnel? Not all events are created equally — a reality that has been […].

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The Essential Virtual Event RFP Guide: 2021 edition

SpotMe Blog

In a hurry with your RFP for virtual events? Jump directly to the RFP template for virtual events here: Download RFP Template now. Are you running an RFP for virtual events? This article (and free RFP template) is everything you need to run a smooth and successful search for the right solution to suit your needs. Here is what we are going to cover: What is an RFP?

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Nine High-tech Solutions to Explore in the COVID-19 Era

Event Marketer

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is preparing to build in EM’s webinar, Mastering Event Contracts in the Post-COVID Era.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI.

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Event Tech: Survive and Thrive Guide

Smart Meetings

They say you don’t know what you have until it’s gone. But meeting professionals are different: They know what they have, know that it’s liable to change and when (not if!) it does, this resilient pack gets to work. If further proof was needed, the latest Smart Meetings webinar, “ Event Tech Survival Guide ,” should be next on your to-do list. In a virtual roundtable, Shameka Jennings , CMP, director of meetings and partnership development for National Council of State Tourism Directors ; Lindsa

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A Compendium of Curiosities: HBO Activates a Premium Unboxing Experience to Promote ‘The Nevers’

Event Marketer

In the absence of in-person series premiere events during the pandemic, experiential marketers have turned to elaborate mailer kits as a tactic to engage viewers, spread awareness and build buzz on social media. But not all kits are created equal. Indeed, after living under COVID-19 restrictions for nearly a year and a half, consumers’ expectations for branded swag—and the experiences that come with it—have risen, while the capacity for marketers to surprise and delight the right audiences has g

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Pandemic Pets: 200% Growth in Attendance to Pet Events on Eventbrite

Eventbrite UK

3.2m households in the UK got new pets in lockdown / Return of in-person events led to upsurge in pet events /Training academy, Leading Paws, sees huge demand for puppy training Some 3.2m households in the UK got new pets since the start of the pandemic, and this seems to have translated into a significantly […]. The post Pandemic Pets: 200% Growth in Attendance to Pet Events on Eventbrite appeared first on Eventbrite UK.

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UK venues react to reopening today for socially distanced gigs: “We are BACK!”

Event Industry News

Venues across the UK have reacting on social media as they prepare to re-open for socially distanced events today. Much anticipation surrounds the return of live music following a year of inaction due to the coronavirus pandemic, especially after the recent COVID pilot test events for clubbing and a small festival set-up featuring Blossoms, The Lathums and ZuZu.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Photo Tour: Inside HBO Max’s Elaborate Influencer Kit for its Fantasy-Genre Series ‘The Nevers’

Event Marketer

Experiential marketers have stepped up their swag game during the pandemic as a way to engage consumers in their homes and increase awareness of brands’ products and services. And in the entertainment space in particular, marketers have tapped influencers to build buzz around series and films by mailing elaborate kits for them to unbox and shared across social media.

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What Is Unconscious Bias (And How Meeting Planners Can Defeat It)

Smart Meetings

How can meeting planners be part of the solution in the movement to defeat unconscious bias? First, you need to know what it is. Unconscious bias (also known as implicit bias ) refers to unconscious forms of discrimination and stereotyping based on race, gender, sexuality, ethnicity, ability, age and so on. It differs from cognitive bias , which is a predictable pattern of mental errors that result in us misperceiving reality and, as a result, deviating away from the choices that would most like

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Festival Republic planning to host 10,000-capacity camping pilot event next month

Event Industry News

Festival Republic boss Melvin Benn has revealed that plans are in place to host a 10,000-capacity festival-style event next month to further test the safe return of live events in the UK this summer. Such an event would follow on from the two club shows and the Blossoms gig that took place in Liverpool earlier this month that were both part of the UK Government’s ongoing Events Research Programme.

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TSE Spotlight: Diversity & Inclusion

Special Events

Spotlight on what to expect this summer at The Special Event

Events 105
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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5 virtual team building ideas to engage remote employees

SevenEvents

it has been over a year since the first lockdown, and it is great to see how event agencies in the uk and across the world have managed to pivot and offer virtual solutions. there is now a whole range of online team building activities out there and it’s easy to host them as virtual conference software options have had to develop quickly. working from home can be isolating and your employees may start to feel like they aren’t part of a team anymore. this is why we highly recommend organising an

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Patrik Stoopendahl: Culture Construct and The Trends of Consumer Behavior

Management Events

With consumer behavior shifting rapidly, chief marketing officers (CMO) and customer experience (CX) executives are always on the search for ways to help bridge organizations towards digital transformation and ensure their business remains competitive in today’s market. Patrik Stoopendahl , Ph.D. Candidate & Business Anthropologist of consumer trends shares a business anthropologist’s role in assisting CMOs and CX executives through culture construct and how consumer behavior is expect

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Three Steps to the Perfect Call for Papers

Hubb

It doesn't matter if your event is a virtual, in-person or hybrid event, the Call for Papers (CFP) is the foundation of your event. If you do it right, you will attract expert speakers and serve as a blueprint for the event as you build a content program that fits your strategic vision. Expert speakers attract high-quality attendees and top sponsors – it’s critical to start out on the right foot!

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HBAA relaunches ‘Meet Safe, Meet Smart’ campaign to coincide with the recovery roadmap and the further reopening of hotels and venues

Event Industry News

HBAA has relaunched its ‘Meet Safe, Meet Smart’ (#MSMS) campaign with a supporting member action group to install consumer confidence to kick-start the meetings and events sector. It will again encourage planners to have the confidence to book and organise meetings and encourage delegates to attend meetings in a safe environment. To build confidence, the ‘Meet Safe, Meet Smart’ campaign will showcase the safety features of meetings with hotels and venues having updated their protocols to be Covi

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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5 virtual team building ideas to engage remote employees

SevenEvents

it has been over a year since the first lockdown, and it is great to see how event agencies in the uk and across the world have managed to pivot and offer virtual solutions. there are now a whole range of online team building activities out there and it’s easy to host them as virtual conference software options have had to develop quickly. working from home can be isolating and your employees may start to feel like they aren’t part of a team anymore. this is why we highly recommend organising an

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BCD M&E LAUNCHES THE COLLECTIVE, FOCUSING ON BRAND EXPERIENCES

Prestige Events Magazine

BCD Meetings & Events (BCD M&E), global experts in corporate meetings and events, defines its in-house, agency services with the launch of The Collective -offering next-level brand experiences that go beyond the traditional event. “We have been strategic in our investment over the past three years to strengthen our in-house capabilities across experience design, creative content, graphic design and high-end production to meet our customers’ needs,” said Christine Erickson, SVP, The Colle

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Point of View: Jhoanna Marie L. Abad

IEM

Jhoanna Marie L. Abad. Event Project Manager. [link]. As part of our commitment to championing the industry, we are talking to people about their careers and what IEM means to them. Jhanna Marie Abad’s passion for doing an event started when she was in college, when she joined the student council which opened her eyes to events. As the department college student council president; Jhoanna had an opportunity to conduct student engagement events such as Seminars, Training, University pageant

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HBAA relaunches ‘Meet Safe, Meet Smart’ campaign

Prestige Events Magazine

HBAA has relaunched its ‘Meet Safe, Meet Smart’ (#MSMS) campaign with a supporting member action group to install consumer confidence to kick-start the meetings and events sector. It will again encourage planners to have the confidence to book and organise meetings and encourage delegates to attend meetings in a safe environment. To build confidence, the ‘Meet Safe, Meet Smart’ campaign will showcase the safety features of meetings with hotels and venues having updated their protocols to be Covi

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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CompuSystems' Safe Event Products Help SECO Produce Successful Live Event

Exhibitor Magazine

LISLE, Ill.  SECO International produced a live, four-day trade event April 28 to May 2, 2021 at the Georgia World Congress Center in Atlanta. SECO w.

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How to Make Connections That Convert at Virtual Events

All Seated

Networking and relationship building remains one of the biggest benefits for many events, with those connections lasting long after the event is over. But with the shift to virtual events, many attendees, exhibitors, sponsors, and speakers alike frequently find those connections don’t last when the event is over. To discover how to make virtual event connections “stickier” and keep the conversation going without getting ghosted, we asked several leading eventprofs for their tip

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Fira de Barcelona Receives the UFI Operations and Services Award 2021

Exhibitor Magazine

Fira de Barcelona has been awarded the Operations and Services Award 2021 by the Global Association of the Exhibition Industry (UFI), the association th.

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Copying Contact Information to Client

Caterease

The post Copying Contact Information to Client appeared first on Caterease.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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GES Launches Visit GO! by GES

Exhibitor Magazine

Coventry, UK  GES is excited to launch Visit GO! by GESand#8480;, a groundbreaking, global application to enable the safe return of live events. Visi.

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How to Produce a Stand-Out Experience

Smart Meetings

Few industries were more impacted by the COVID-19 pandemic than the events industry. Event planners, speakers and attendees all saw their calendars cleared out last March, returning slowly with virtual events and only now showing a glimmer of hope for the return of live conferences. Like other industries, though, competition for attendance and participation is fierce, so event planners must take a page out of the corporate playbook and focus on attendee experience as a key differentiator.

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Seattle Southside Regional Tourism Authority Hires Jeff Powell as Communications Manager

Exhibitor Magazine

SEATTLE  Seattle Southside Regional Tourism Authority (RTA), the official. destination marketing organization for Seattle Southside, including the c.

Tourism 40