G2Planet

OCTOBER 25, 2018

A few toplines on webinars from our upcoming Whitepaper:

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Meeting Application

OCTOBER 25, 2018

High attendance is considered an indicator of an event’s success but gathering an audience may pose a challenge. You can face it with strong marketing and solid promotion, making the venue full of enthusiastic and engaged attendees. There are many ways to spread the buzz about an upcoming event, but the choice mainly depends on the target group. #1 Social Media: Be sure who are you talking to Define your attendee persona profile and make your marketing stronger.

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EventTechBrief

OCTOBER 25, 2018

By Allie Gardner. A little more than six years ago, Adam Parry, a self-proclaimed “tech guy,” noticed a void in his industry. While technology was completely transforming other industries in the UK, the events industry seemed mostly to be living in the dark ages. Recognizing that event technology could be a new area of exploration for Event Industry News, Parry’s online magazine, he began writing articles on the subject.

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EventMB

OCTOBER 25, 2018

Mag-nificent is a tool for attendees to create branded event photos via an app and take away a magnet or printed photo as a souvenir. Here is our review. Mag-nificent: What Is It? Mag-nificent is an app-based alternative to photo booths at events. Attendees can use the free iPhone and Android mobile applications […]. The post Mag-nificent: The Alternative to Photo Booths for Events [Review] by EventMB Team appeared first on [link].

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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BizBash

OCTOBER 25, 2018

Just in time for Halloween, Jägermeister is conjuring up magic—via augmented reality. Called "Divine the Darke," the experience from the German.

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Eventbrite UK

OCTOBER 25, 2018

This is a guest post by Cassandra Clark, Senior Marketing Manager at LinkedIn. Following event marketing best practices is smart. But every event is unique, and every marketing campaign is different. That’s where A/B testing comes in. At LinkedIn, we think of testing as “The Goldilocks Effect.” If your campaign is too hot or too […]. The post The Surprising Results of 4 Event Promotion Experiments at LinkedIn appeared first on Eventbrite UK Blog.

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Marketing Event Marketing Management Events 108

BizBash

OCTOBER 25, 2018

Every event producer is familiar with the quest to charm and enamor guests from the very first moments of an.

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Event Tech Tech Events 106

Smart Meetings

OCTOBER 25, 2018

Champagne has been the drink of royalty going back to the 1800s. In fact, Winston Churchill once said of World War II, “Remember gentlemen, it’s not just France we are fighting for, it’s Champagne.”. It is the go-to beverage for toasting the new year. But what about people who don’t like champagne or just want to try something different this year? As New Year’s Eve plans already start to fall into place, here are some of the best alternatives to spice up any gathering.

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Tito Blog | An Event Blog for Organisers

OCTOBER 25, 2018

I work at a company that likes to try new tools. Tools that promise to make your job easier. I’ve worked in the tech industry for well over a decade now. During that time I’ve tried a lot of event and marketing software and services. I always tend to revert to pen and paper because it works for me. If that makes me a luddite then you better hide your iPhone because you're liable to see me coming at it with a hammer.

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Event Management Management Tech Events 68

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Smart Meetings

OCTOBER 25, 2018

Planners in the United States expect all types of meetings to grow in attendance in 2019, noting an anticipated 1.24 percent increase in internal meetings. The smallest growth (more than 0.7 percent) is expected for conferences, trade shows, senior leadership meetings and board meetings. This is according to findings from American Express Global Business Travel’s Meetings & Events division (M&E) annual 2019 Global Meetings and Events Forecast.

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Event Industry News

OCTOBER 25, 2018

Jamie Vaughan, Head of European Sales at Cvent gives us the lowdown on the second annual Cvent CONNECT Europe detailing how the event has more than tripled the attendance from last year’s event. Other topics include Cvent’s expansion in the European market, how he found the step from startup to corporate sector and how the prevalence of tech in everyday life is effecting engagement at events.

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2018 Tech Marketing Events 75

Eventory

OCTOBER 25, 2018

Have you ever wondered how innovations leading to success are born? Contrary to appearances, this is not primarily a matter of luck (although it also comes in handy) or the talent itself. The basis is to be up-to-date in your field and draw conclusions from observations and trends! In the hospitality industry, this is as much important as in any other.

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Smart Meetings

OCTOBER 25, 2018

Bad news for planners: Venue selection may be getting more competitive. Cvent’s first quarterly Group Business Outlook found that a significantly higher number of RFPs for future bookings were submitted in the third quarter of 2018 than during the same period last year. The report analyzed group booking behavior among meeting professionals who use Cvent Supplier Network to predict trends for the next two years.

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Site Selections 2018 Hotels 2019 69

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Event Industry News

OCTOBER 25, 2018

Glisser today announced that it has achieved its ISO 27001 Certification of Registration, signalling its continued commitment to outstanding client data protection within the event technology market. The ISO 27001 standard is focused on the high level goal of ensuring organisations have a management system that drives continuous information security improvement.

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Connect Your Meetings

OCTOBER 25, 2018

Andrew Zimmern can be hard to reach, and this time is no exception. It’s taken several weeks to connect. Between jet-setting jaunts and traveling back to his home base in Minnesota, the Travel Channel star best known as the host of “Bizarre Foods” has been working on a new show, “The Zimmern List.” The program features his “cult classic” personal favorites from the 170 countries he’s visited.

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Travel 44

Event Industry News

OCTOBER 25, 2018

WRG, a division of The Creative Engagement Group, has appointed Jonathan Atkin as a Senior Producer. Reporting to Tim Collett, Head of Live at WRG, Jonathan will provide additional resource to the UK Live team, working across all clients with an employee engagement and B2B focus. Jonathan, who worked previously as the Events Manager at the UK’s Institute of Directors, has spent the past seven years working as a Senior Producer for two agencies in Australia, The Precinct Group and Jack Morton Wor

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B2C B2B Banking Government 59

Smart Meetings

OCTOBER 25, 2018

The post Marin Bright Reflects on IMEX 2018 appeared first on Smart Meetings.

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Events

Event Industry News

OCTOBER 25, 2018

Veteran association and business events marketer Carolyn Clark has joined the DAHLIA+ Agency as leader of the agency’s growing portfolio of digital marketing services. Clark, formerly Senior Vice President of Marketing at the Professional Convention Management Association [PCMA] and Executive Vice President of Marketing & Strategic Services at Minding Your Business has had a long and celebrated career in the business events industry.

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Social Media Tech Sponsorships Consulting 59

Planner WIre

OCTOBER 25, 2018

You really want the latest computer gear and hardware. Besides making you look cool-as-heck, the latest and greatest electronics can make your job as an event professional so… Continue.

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Events Event Technology Technology 28

Plan Your Meetings

OCTOBER 25, 2018

As reports continue to fill the meeting/event industry media and the social media posts of its members, in the wake of the record-breaking IMEX America last week, it’s worth examining the opportunities available to you through hosted buyer programs. What did you miss by not attending IMEX America? First off, they were immersed with more than 13,000 industry colleagues and 3,500 exhibitors representing 150 countries.

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GEVME

OCTOBER 25, 2018

There are dozens of nuances to consider when planning an event. Too often, event organizers forget about online pre-registration or setting up their desk. An effective event registration table is the very first point of contact to welcome and interact with the recently arrived attendees, which is why these tables require outstanding organization. What is an event registration desk?

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For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

Events

Bizzabo

OCTOBER 25, 2018

Inspire your event strategy with these 20 event marketing examples from leading brands. Featuring examples from leading brands like Apple, Glassdoor, Marketo, Space X and more. Events are more than just stuffy meetings and crowded exhibition halls. We know you understand that, how do you take the idea of bringing people together and turn it into an essential marketing channel?

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Event Marketing Marketing Trade Shows Conference 56

Eventmobi

OCTOBER 25, 2018

Event budgets are constantly getting squeezed. This means that event planners are under constant pressure to deliver exceptional results but on shoestring budgets. Printing, in particular, can take a huge bite out of the event budget, as well as use up lots of valuable time and resources. And no matter how many times you double and triple check to make sure there aren’t any mistakes before sending to the printer, inevitably something gets missed or information needs updating.

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Event Apps Healthcare Conference Education 75

a2z Innovation Insider

OCTOBER 25, 2018

OCTOBER 24 (BALTIMORE, MD) – The first ever VIBE event at The Remodeling Show & DeckExpo is in the books. With over 130 meetings over two days between buyers and suppliers, the VIBE program helped make key business connections and foster on-site sales agreements to maximize our participants ROI. The personal touch of the VIBE event was a major factor in the satisfaction of our participants.

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Cvent: Event Marketing

OCTOBER 25, 2018

Name badges are an essential part of conferences, larger meetings—and sometimes even smaller meetings. Corporate events and conferences benefit from name badges because they’re a good way to break the ice between attendees. Typically they’ll have some basic vital information—name tag essentials include the attendee’s name and the company where they’re employed.

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Conference Tech Event Apps Corporate Events 31

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