Fri.Jun 20, 2025

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Inside Cannes Lions 2025: Activations from Amazon Port to Motel Yahoo

Event Marketer

Word on the Croisette has it that Cannes is sizzling-hot, and we’re not just talking about the convergence of the world’s top creatives. High temps and humidity at the annual Cannes Lions International Festival of Creativity , this year June 16-20, have made cool spaces and cold treats a premium (hello, brand opportunity) as top advertising, marketing and comms leaders—and, now, a large cohort of creators —unite for a week of education, inspiration, recognition, community networking and, of cour

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Smart Moves at EOS Hospitality, Marriott International, The Ritz-Carlton and More

Smart Meetings

Patrick Berwald EOS Hospitality , a full-service hotel management, has appointed Patrick Berwald as senior vice president of food and beverage. In this role, Berwald will oversee all food and beverage operations across EOS Hospitality’s portfolio, focusing on innovation and strategic growth. With more than 25 years of diverse hospitality experience, Patrick Berwald joins EOS Hospitality from Pyramid Global Hospitality, where he most recently served as senior vice president of food and beverage.

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How Gen Z Shopping Habits Led Urban Outfitters to Redefine its Back-to-Campus Campaign

Event Marketer

Back-to-school season usually kicks off in mid-July, but Urban Outfitters is getting an early start, like really early. The brand launched its UO Haul back-to-campus campaign in May, before some schools around the country even let out for the summer. “We have a 365, ongoing platform for consumer insights. Our customers said, ‘My back-to-school season starts in May,’ and I was shocked,” says Cyntia Leo, head of brand marketing and communications at Urban Outfitters.

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Smart Travel: The Ritz-Carlton and Sotheby’s Team Up for Travel, Pan-Am’s Retro Voyage, DerbySoft and Ryanair Partner and More

Smart Meetings

Thinking of planning an event in Canada? You might want to keep an eye on new proposals that could open domestic routes to foreign airlines, shaking up travel options across the country. Looking for an incentive trip that blends luxury and culture? Ritz-Carlton Yacht Collection and Sotheby’s just unveiled a Mediterranean voyage that promises to inspire as much as it indulges.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Event Venues With Standout Sports Amenities for Groups

BizBash

These properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.

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Best Inflatable Tents In 2025: Your Outdoor Event Guide

Ins'Tent

Imagine you’re preparing for a big event—perhaps a product launch to grab the attention of your target audience, a corporate gathering with a professional yet exciting atmosphere, or maybe you’re planning to host a truly memorable outdoor business event. All these events require a seamless setup and a reliable shelter that can withstand the elements, while ensuring the comfort of your visitors or guests.

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Two Female-Founded Powerhouses Join Forces to Redefine the Event Experience

Exhibitor Magazine

NEW ORLEANS � When two visionaries meet, momentum follows. Synergy Design Group and The Wynning Experience � two award-winning, female-founded firms�h.

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BWH Hotels 200+ properties join beam to champion connection and excellence across UK hospitality

Event Industry News

BWH Hotels, one of the UK’s most recognisable hospitality brands, has officially rejoined beam – the trade association for the business events, accommodation and meetings sector – bringing more than 200 properties into the membership community.

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Featuring the Planner’s Choice Award Winner for Filming

Unique Venues

Located in Calgary’s vibrant Lincoln Park neighborhood, Mount Royal University (MRU) is a film scout’s dream, offering a wide range of indoor and outdoor locations perfect for any production. It’s no surprise, then, that MRU was recognized as 2024’s Planner’s Choice Award winner for Filming. From state-of-the-art labs and inspiring theatres to a sleek, modern library and iconic brutalist-style buildings, the campus provides diverse settings to bring artistic visions to life.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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What’s New in Orlando

UNATION

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