Wed.Jun 11, 2025

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How Coffee Candy Brand Kopiko Fueled Gen Z Love (and Rides) in L.A.

Event Marketer

Be it the state of the economy or the fact that too fancy a splash can sometimes wash away a message, more brands are turning to service destinations for p.r. stunts. Think: Takeovers of car washes, diners and, as we saw at Coachella this year, gas stations. And that’s precisely where Indonesian brand Kopiko and its Focus Coffee candy landed for a sampling campaign to mark its entry into the U.S. market.

Marketing 214
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Cvent Brings Intelligence and AI to Life Across its Platform with the Launch of CventIQ™

Prestige Events Magazine

Event software leader promises smarter workflows, higher-return experiences and more Cvent , an industry-leading meetings, events, and hospitality technology provider, today announced the launch of Cvent IQ. Cvent IQ combines powerful AI capabilities with deep industry expertise, proprietary insights and analytics, a smart platform, and intelligent infrastructure to help marketers, event planners, and hospitality professionals move faster and smarter, collaborate better, and deliver more engagin

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See How Fast Company Combined a Business Summit with a Black-Tie Gala

BizBash

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The Venues Collection Puts Data and People at the Heart of Its Path to Deep Decarbonisation

Prestige Events Magazine

The Venues Collection is taking bold steps along its path to deep decarbonisation – with a powerful combination of live data, innovative technology and a hands-on sustainability champion in Martin Lyons, the group’s dedicated estates manager. With five residential event venues – many properties over a century old – retrofitting for deep decarbonisation has required expertise and strategic planning.

Venues 147
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Tariffs, Riots, Travel Bans: Contract Language to Protect Planners

EventMB

Skift Take: Tariff-driven price increases and international attendee cancellations can cost companies big bucks — unless they’ve addressed these in their contacts.

Contracts 110

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Eventtia

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2025 62
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Accidental Planner: Master the BEO

SmartMeetings

Tips for nailing the precon The Banquet Event Order (BEO) is the source of truth for everything connected to executing a program, and ensuring everyone agrees on every detail, from what will be passed and offered at the hosted bar to the number of chairs at each round, is essential. We asked Jim Ziereis, the new executive director of hotel sales at Borgata Hotel Casino & Spa , who has been in the Atlantic City meetings and events market for over 30 years.

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Meet the tech duo who helped Metallica sell out Budapest – and shut down the bots

Event Industry News

When hundreds of thousands Metallica fans registered for tickets to shows at Budapest’s Puskás Aréna, it set the stage for one of the most high-demand onsales the region has ever seen. In recent months, high-demand concert tickets have suffered from significant on sale noise, with eager fans encountering difficulties during ticket releases.

Tech 59
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Ready to drive event results that matter? Join Opus Agency and Swoogo for a webinar on designing event ROI as your blueprint, not an afterthought. Join the conversation on June 25 at 12 pm ET. Learn more and register here.

Opus Agency

Webinar: How to Make ROI Your Blueprint Webinar: How to Make ROI Your Blueprint Brent Turner joins Swoogo for a conversation on positioning events for success. Event ROI shouldn’t be an afterthought—it should be the blueprint. Join Brent Turner , EVP of Strategy and Solutions at Opus Agency, and Mark Johnson , Swoogo's Chief Strategy Officer, for on Wednesday, June 25 at 12:00 pm ET for a webinar, Events With Intent: How to Make ROI Your Blueprint.

2025 52
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Host an Unforgettable Summer Event at Aintree Racecourse

Event Industry News

Aintree Racecourse is the ideal location for a summer event that will leave a lasting impression. Whether you’re planning a corporate team-building day, a wedding, a family gathering, or a birthday celebration, Aintree offers everything you need to ensure your event is a success.

Events 59
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IEG, Vicenza Expo Centre's Expansion is Progressing

Exhibitor Magazine

VICENZA, ITALY � The new heart of Italian Exhibition Group's (IEG) Expo Centre in Vicenza is starting to take shape. Six months after laying the found.

Venues 73
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AOK Events celebrates 25 years of delivering world-class experiences

Event Industry News

AOK Events, one of the UK’s leading corporate event agencies, is celebrating its 25th birthday this year – marking a quarter of a century of creativity, innovation and unforgettable experiences.

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Where to get the Best Burgers in Orlando

UNATION

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Stadium Experience Welcomes Three New Venues

Event Industry News

Stadium Experience has continued to grow its membership in 2025 with the addition of three new clubs joining the not-for-profit association. The new clubs include; Birmingham City Football Club, Millwall Football Club and Wrexham AFC. This follows a record-breaking 2024 with 20 new member venues joining the association, an increase of 38%.

Venues 59
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Black-Owned Businesses in Tampa Bay We Love

UNATION

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DesignRush Interview: How to Get More Return from Your Events

Meeting Tomorrow

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Events 40
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Road Trip: Buckle Up With These Day Trips from Orlando

UNATION

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Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Planners Fear Immigration Crackdowns Will Make Hotel Labor Shortages Worse: Exclusive Survey

EventMB

Skift Take: The hospitality industry has struggled with a labor shortage since the Covid pandemic. Now, immigration enforcement and an anti-immigrant sentiment are adding a new layer of complexity.

Hotels 195
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Things to do in College Park

UNATION

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Our Favorite Water Activities in Jacksonville

UNATION

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Hidden Gems in Tampa Bay to Try Next

UNATION

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.