How Coffee Candy Brand Kopiko Fueled Gen Z Love (and Rides) in L.A.
Event Marketer
JUNE 11, 2025
Be it the state of the economy or the fact that too fancy a splash can sometimes wash away a message, more brands are turning to service destinations for p.r. stunts. Think: Takeovers of car washes, diners and, as we saw at Coachella this year, gas stations. And that’s precisely where Indonesian brand Kopiko and its Focus Coffee candy landed for a sampling campaign to mark its entry into the U.S. market.
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