Mon.Aug 01, 2022

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Event Lines Being Blurred

EventMB

Skift Take: A revenue crunch is driving B2B trade shows to open up to consumers. This may be another way distributed workforces are forcing a blending of our professional and personal lives. — Lisa Skriloff Read the Complete Story On Skift Meetings.

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From the Vine to Wine Toasts to 87% Email Open Rates With Eventbrite Boost

Picatic by Eventbrite

When Ernest Hemingway wrote, “Wine is the most civilized thing in the world,” he was onto the grape’s ability to bring people together. Civilly bonding over a glass (or a bottle) is what From the Vine to Wine’s wine gatherings are all about. Based out of Portsmouth, New Hampshire, From the Vine to the Wine’s […].

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How to attract great consulting clients

Conferences that Work

These days I am blessed with clients who are a joy to work with. But that wasn’t always true. Here’s how I learned to attract great consulting clients. Read the full article at Conferences That Work The post How to attract great consulting clients appeared first on Conferences That Work. No related posts.

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CTICC launches an all-inclusive sport and wellness exhibition, AllSport Expo

Event Industry News

The Cape Town International Convention Centre is delighted to announce the launch the much anticipated AllSport Expo in September 2022. This is a sport and wellness consumer exhibition for outdoor, indoor, and water sport, with a focus on health, nutrition, medical and wellness products. The dates of the show are Friday, 9th to Sunday, 11th September 2022.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Taco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series

Event Marketer

The Cantinas were transformed into celebratory environments brimming with sequins and boas. Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact.

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More Trending

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Plant-based JUST Egg Invites Consumers to Taste the Future of Food at Music Festivals

Event Marketer

JUST Egg is planting a stake in the ground at music festivals, where vegan options are limited. In a departure from the standard food truck, cart or kitchen, JUST Egg is dropping a colorful, neon “sampling lab” on music festival grounds across the country, inviting hungry artists and attendees to experience a culinary escape with its plant-based egg product.

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Roger Dow to Be Inducted into U.S. Travel Hall of Leaders

Smart Meetings

Outgoing U.S. Travel Association President and CEO Roger Dow will be inducted into U.S. Travel’s Hall of Leaders. Dow will be the 104th travel inductee to be named in the Hall of Leaders since its establishment in 1969. Dow worked with U.S. Travel for the last 17 years. Before this, he worked with Marriott International for 34 years, leading global sales and marketing, as well as working to develop Marriott’s first loyalty program, what is now Marriott Bonvoy.

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How Maui Moisture Pampered Houseless Consumers with a Mobile Salon Experience

Event Marketer

Residents were treated to grooming services including shampooing, styling and fresh shaves featuring Maui’s products. Many of us take access to hot showers and nourishing meals for granted, but for the countless houseless residents of L.A.’s Skid Row neighborhood, securing those essentials is a daily struggle. So vegan haircare brand Maui Moisture stepped up to pamper members of the community with a mobile salon experience on May 21 during Mental Health Awareness Month.

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Encore Plans to Help Meetings Industry Return Differently

Smart Meetings

As the vendor of choice in more hotels than any other event production company, Encore has had a front row seat on the return of in-person meetings and is preparing to play an outsized role in smoothing the journey by partnering with meeting professionals and industry partners to incorporate new tools in their programs regardless of whether the meeting is in person, online or in some hybrid combination of the above.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Webtoon Turns Heads with Giant Catheads for a Street Marketing Stunt in New York City

Event Marketer

Webtoon’s cat-headed characters performed everyday activities in the streets while hinting at the show’s more sinister plot line. Digital comics platform Webtoon’s series, “Everything is Fine,” is a dystopian, horror genre story about a pair of catheads living in a seemingly normal world until it becomes apparent to viewers that no, everything is indeed not fine.

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The Business of Events publishes 2022 International Planner Sentiment Report

Event Industry News

Following the launch of its 2022 programme, The Business of Events has today published the first of its market sector reports. The Business of Events: International Planner Sentiment Report, surveyed three key business audiences from the international buyer community; Corporate event planners, Association planners and Agency planners across the United Kingdom, Western Europe and North America.

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Inside Reddit’s Explorer-themed Cannes Lions Activation

Event Marketer

Reddit’s activation offered myriad photo ops showcasing its pop culture savvy, like the famous “This Is Fine” internet meme. True to form, Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity, which ran live and in person, June 20-24, was as playful and irreverent as it was informative. The overarching takeaway, according to Will Cady, global director at Reddit’s in-house creative house, Karma Lab, who led press on a spirited tour of the space, was that Reddit

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The Power of Language

Special Events

A few tips for curating the words you use about yourself and your business

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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TEG appoints Toby Leighton-Pope as Managing Director of TEG EUROPE

Event Industry News

TEG is delighted to announce that live music veteran, Toby Leighton-Pope, has joined the newly formed TEG EUROPE in the position of Managing Director. Leighton-Pope will oversee the operation, strategic direction and rapid expansion of TEG’s UK-based integrated Live Entertainment, Ticketing, Venue, Digital and Data operations. Leighton-Pope’s stellar career in live music has included promoting many of the world’s biggest acts including Bruce Springsteen, Michael Bublé and Olly Murs, plus many of

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Eagle Management Group Introduces as Brandi Houle Account Manager

Exhibitor Magazine

Wenonah, NJ - Eagle Management Group ('Eagle') hires Brandi Houle as an Account Manager. Houle's 16+ years in the trade show industry have given her p.

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Twickenham Stadium to Use ‘Self-Destructing’ Plastic Cups

Prestige Events Magazine

Home of England Rugby to work with Lyfecycle to tackle ocean plastic pollution. Twickenham has announced the use of self-destructing plastic cups at the stadium thanks to a partnership with Lifecycle, a technology created by British innovators Polymateria, which offers a one-of-a-kind solution to prevent ocean plastic pollution through the creation of degrading cups.

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otherworld

SevenEvents

labelled the uks most immersive vr experience, otherworld is an open-world, virtual island. you experience this virtual island paradise with portals to sixteen unique vr experiences, through a virtual immersion pod where you can break away from reality and travel between ‘worlds’. when it’s time to kick off, you and your group each venture into individual a sense-hacking virtual reality pod. this space unites an advanced vr headset with dynamic heat, wind and rumble effects to ensure that

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Brightline Offers New All-In-One Upgrade Kit to Convert its Fluorescent Fixtures to Energy-Saving LED

Exhibitor Magazine

Bridgeville, Penn.  Brightline, a leading manufacturer of video lighting systems, has announced a new all-in-one retrofit package to upgrade its exis.

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Gerd Leonhard: The B2B Potential of the Metaverse

Management Events

The next wave of digital change is on the horizon, with forward-looking companies considering a leap into the future via the metaverse. In fact, Gartner predicts that about 25% of people will spend at least an hour a day in the metaverse by 2026. For a better understanding of what the metaverse is and its effects on businesses, we spoke to futurist and author Gerd Leonhard during the ME Business Buzz Outlook session, The Metaverse for Businesses: What to Expect and How to Prepare for It?

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EXHIBITOR Launches Online Portal Featuring 2022 'Top 40' Exhibit Producers

Exhibitor Magazine

Earlier this year, EXHIBITOR magazine (the award-winning monthly magazine featuring best practices in trade show marketing) and Find It  Marketplace.

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4 Data-Driven Marketing Strategies for Your Association

CadmiumCD

Whether your association is hosting a virtual event or launching an online course series , it’s crucial that you’re marketing to the right audience in the right ways. Sending out random messaging wastes your association’s resources on those unlikely to respond and risks alienating new and existing members alike.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Convention Data Services Inks Multi-show Deal with Clarion Events North America for Registration, Lead Management, Integrations, and Contact Center Services from 2023�2025

Exhibitor Magazine

Bourne, MA  Clarion Events North America has selected Convention Data Services (CDS) to. provide registration, lead management, integrations, and c.

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When Your Supply Chain Is Human

PCMA Convene

Team members from SA Expeditions take part in a kayak excursion during a team summit in Merida, Mexico. The travel company creates tours for groups that are big on social impact in the destination. (Courtesy of SA Expeditions). Founded in 2011, SA Expeditions seeks to bring a “new approach to travel, one which favors expertise, authenticity, and purpose.

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IAEE Announces Staff Promotions

Exhibitor Magazine

DALLAS  The International Association of Exhibitions and Events (IAEE) announces the following promotions within the organization following the dep.

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Episode 53: A Macro Perspective On Event Industry Challenges From Miguel Neves Of SKIFT Meetings

Techsytalk

From his seat as Editor-In-Chief at Skift Meetings, Miguel joins us to talk about some of the most pressing issues […].

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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Requiring a Sub-Event for Every Party

Caterease

The post Requiring a Sub-Event for Every Party appeared first on Caterease.

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For Better Results, Become a Better Listener

MeetingsNet

How well meeting planners listen to colleagues, management, suppliers, and others can be improved by practicing four things. In turn, planners can enhance their work performance—and their career path. How well you listen to the people you work for and work with is a direct indicator of your leadership potential, according to this report in the Annual Review of Organizational Psychology and Organizational Behavior.

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IHG Announces Partnership to Prevent Human Trafficking

Smart Meetings

A new partnership between IHG Hotels & Resorts and ECPAT-USA and Polaris focuses on bringing awareness to human trafficking and developing resources to actively combat it. Improving ways to combat human trafficking is especially vital for meeting professionals who are often hosting events at hotels and convention centers. They can utilize research and training to take appropriate action when they see something suspicious at a hotel where they are producing an event.

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