The Psychology of Event Check-Ins (And How You Can Capitalize On Them)
Guidebook
OCTOBER 23, 2018
Smartphone technology has opened the doors to a lot of previously undiscovered, sometimes bizarre human behaviors. Checking in, which is the process of announcing and recording your physical location using a smartphone app, is one of them. When the app Foursquare first took off, people checked in everywhere (including me!). I held brief and hotly contested “Mayorships” of key locations — the corner store, my workplace, literally every restaurant I went to, etc. — and it mattered to m
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