Fri.May 31, 2019

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4 Signs Your Experiential Marketing Lacks Purpose

Marketo Events

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers.

Marketing 167
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Organisers of One Love music festival in Bruton fined thousands after putting public safety at risk

Event Industry News

The organisers of a music festival in Bruton have been prosecuted in court for putting public safety at risk. Dan Wiltshire and Daniel Hurring, organisers of the One Love Festival at Gilcombe Farm, appeared before Yeovil magistrates today (May 29) where they both pleaded guilty to offences under the Licensing Act of the festival. In 2018, One Love Productions Limited was granted a premises licence by South Somerset District Council to hold a music festival at the farm.

2019 84
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3 Event App Updates: Advanced Search, Export to Calendar, and 9 New Languages

Socio Events

Giving you the best event app experience drives every update here at Socio. Today, we took another step toward that (three steps, actually) by rolling out three new app features created from your feedback. Each one creates a smoother, more intuitive experience for your attendees: Advanced Search. Export to Calendar. 9 New Languages. Advanced Search.

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ETL Replay: The impact of GDPR pre, during & post event

Event Industry News

This footage has been kindly captured by our friends at First Sight Media – firstsight.media. Focusing his talk on GDPR, FileOM’s co-founder, Arvi Virdee, addressed the audience at the Conference and Creativity stage at last year’s Event Tech Live. FileOM is a data-led privacy consultancy firm specialising in event management. Virdee used his expertise to educate his audience on the laws surrounding GDPR.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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4 Signs Your Experiential Marketing Lacks Purpose

Marketo Events

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers.

More Trending

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Are rising costs still strangling UK music venues?

Event Industry News

In a recent Event Industry News report , we looked into how rising costs were closing the doors of many of our beloved music venues. The Digital, Culture, Media and Sport (DCMS) committee had called for higher protection for the UK live music scene but recent closures suggest this is yet to happen. Adding its name to the long list of empty music venues is Aberdeen’s, The Assembly.

Venues 69
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30 Berlin Event Venues That Your Attendees Will Love

Bizzabo

Ready to host a stellar event in Berlin? It all starts with the perfect venue. Here are the 30 best options that the city has to offer. The first known settlement in Berlin is estimated to have originated in 1192. Since that time, the city has become the capital and the largest metropolitan area in Germany. It also fosters a booming tech, arts, and tourism scene.

Venues 56
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3 Event App Updates: Advanced Search, Export to Calendar, and 9 New Languages

Socio Events

Giving you the best event app experience drives every update here at Socio. Today, we took another step toward that(three steps, actually) by rolling out three new app features created from your feedback. Each one creates a smoother, more intuitive experience for your attendees: ?? Advanced Search. ?? Export to Calendar. ?? 9 New Languages. Advanced Search.

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Upscale Airport Hotels are Taking Off

Connect Your Meetings

Ordinarily, meeting attendees and planners aren’t excited to have their program at an airport hotel. There’s a connotation of less than glamours venues. But new hotels are ready for take off at terminals around the country, while several of those same airports also are undergoing upgrades that, when complete, will give the facilities more appealing looks, greater efficiency and new options for dining, retail and even the viewing of art. .

Hotels 53
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Master Your Mobile; Improve Your Life

SmartMeetings

Everywhere you turn, people have their phone in hand—some while crossing busy intersections, driving, at theaters or at public gatherings. Some even in the middle of dinner. The late Dr. Neil Postman, author of Technopoly , warned us that technology has a way of taking over quickly without us realizing. Fortunately, we can take charge of our own behaviors.

2019 49
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10 Unique Ideas For Ice Breaker Games

Master the Event

The post 10 Unique Ideas For Ice Breaker Games appeared first on mastertheevent.com.

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4 Tips for Generating Event Revenue Using Social Media

Maritz Global Events

Post authored by Emily Richmond. Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. Do you have an decent social following but still aren’t seeing results?

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Importance of Vendor Collaboration with Mandy Diaz of AFR Furniture Rental & Heather Rouffe of Atlas Event Rental

All Seated

Vendor collaboration within the event industry is essential not only for the success of an event but for building strong relationships. Join us for this candid conversation between Mandy Diaz of AFR and Heather Rouffe of Atlas Event Rental for how they successfully collaborate on industry events. The post Importance of Vendor Collaboration with Mandy Diaz of AFR Furniture Rental & Heather Rouffe of Atlas Event Rental appeared first on AllSeated.

Events 28
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Content Marketing and Corporate Events: Part Three

G2Planet

This article originally appeared in Corporate Event News :

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Wedding Tabletop Ideas For Your Clients

All Seated

Wedding tabletops are at the heart of any event, especially since they help set the tone for a wedding. From the ceremony décor down to the details of a bridal bouquet, all the design elements you pick for the big day is brought to life at the reception table. It’s certainly the blank canvas where color and texture merge: linens, china, flowers, and fabrics.

Events 28
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The Unpopular Opinion Part 6 – conscious catering

Event Industry News

The latest piece in our Unpopular Opinion series looks at our changing attitudes towards food and whether caterers or organisers should be driving the continued evolution. I’m not sure if the term ‘conscious catering’ has been coined yet, but I’m using it to refer to any type of catering that involves a level of consideration for more than just ones’ taste buds.

Sports 81