Event Marketer

SEPTEMBER 30, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boozy “sailgates,” Golden Porta Potties and a “Bridgerton” bust. FYRE FEST MEETS WONKA? THIS ‘BRIDGERTON’ EVENT WAS A SPECTACULAR FAILURE Come to the ball, they said. It’ll be glamorous, they said. Let’s just say the only fancy thing about the “Bridgerton”-themed ball in Detroit was the majority of superfans who arrived dressed to the nines in their “Regency era” finest.

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EventMB

SEPTEMBER 30, 2024

Skift Take: Private equity takes aim at an events company, again. In the latest deal, New State Capital Partners, a private equity firm, has acquired a majority stake in The Expo Group.

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Event Marketer

SEPTEMBER 30, 2024

The third annual Agency Forum convenes at Dream Downtown in New York City on Nov. 13, where experiential agency leaders will hear about agency growth strategies and blueprints, trends, client retention, and driving innovation. But this year, we’re reimagining the format. Leading Agency Forum 2024 are the experts from Projectory.live, who will incorporate playful, collaborative content experiences throughout the day that will have leaders thinking differently about not only their roles, bus

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EventMB

SEPTEMBER 30, 2024

Skift Take: Editor-in-Chief Miguel Neves and Executive Editor Andrea Doyle share their favorite moments from Skift Meetings’ annual event—and look ahead to next year.

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Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Events

Event Marketer

SEPTEMBER 30, 2024

Gabriela Neves, Partner, Factory360 Data from Event Marketer’s annual Event Agency Business Forecast indicated that 2024 would be a year of growth, as agency leaders reported business development, hiring and marketing among their top three investments. Early findings from our 2025 forecast (out this November) show “people” continue to be a key investment for agency leaders, remaining second in line in their top investments heading into next year.

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Prestige Events Magazine

SEPTEMBER 30, 2024

On July 30th, 2024, the Royal Academy of Arts played host to a magical evening at the exclusive Keepers House, where guests were treated to an unforgettable Secret Garden Dinner Party. The evening began with a warm welcome in the secluded secret courtyard, a hidden gem brimming with lush palm trees and a tranquil ambiance. Guests mingled over expertly crafted cocktails and delicate canapés, setting the tone for the elegant affair.

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EventMB

SEPTEMBER 30, 2024

Skift Take: Private equity takes aim at an events company, again. In the latest deal, New State Capital Partners, a private equity firm, has acquired a majority stake in The Expo Group.

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Smart Meetings

SEPTEMBER 30, 2024

Discover Greater Ontario California: Your Perfect Meetings Destination If you’re seeking the ideal destination for your next event, Greater Ontario California (GOCAL) offers a seamless, professional, and unforgettable experience. From its convenient transportation options and a plethora of accommodations to its dedicated event partners, versatile meeting spaces, and convention center expansion, GOCAL provides everything you need to make your event a resounding success.

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Event Industry News

SEPTEMBER 30, 2024

As the events industry adapts to trends in technology, sustainability, and attendee experiences, a new development might quietly reshape one of its most integral aspects—catering. GLP-1 drugs, known for their use in managing type 2 diabetes and, more recently, weight loss, are growing in popularity.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Event Leadership Institute

SEPTEMBER 30, 2024

“91% of event organizers believe that technology can have a major positive impact on the success of their events.” Event Technology Trends for 2023 , EventMB In today’s fast-paced, tech-savvy world, the landscape of event planning is rapidly evolving. With the advent of digital tools and platforms, the importance of data in enhancing the effectiveness and efficiency of events has never been more pronounced.

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Exhibitor Magazine

SEPTEMBER 30, 2024

PARIS � UFI, The Global Association of the Exhibition Industry, has selected Chris Skeith, OBE, as the organisation's next Chief Executive Officer, t.

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Event Industry News

SEPTEMBER 30, 2024

GovNet, the UK’s leading provider of public sector events, has hailed its “outstanding team” after successfully delivering the busiest week in the company’s 27-year history.

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Exhibitor Magazine

SEPTEMBER 30, 2024

AUSTIN, TEXAS, USA � Cendyn, a global hospitality cloud-based technology company, has acquired Knowland, the US-based leader in data-as-a-service int.

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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Events

Event Industry News

SEPTEMBER 30, 2024

As technology continues to advance, particularly with the advent of 4G, 5G, and the widespread influence of social media, the world has come to expect content delivered to our devices in real time.

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Exhibitor Magazine

SEPTEMBER 30, 2024

TYSONS, VA and SAN ANTONIO, TX � Cvent, an industry-leading meetings, events, and hospitality technology provider, announced that its customer and ind.

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PCMA Convene

SEPTEMBER 30, 2024

Participants add LEGO bricks to a LEGO representation of the WasteExpo 2024 logo in May at the Las Vegas Convention Center. “We were looking for something that we could offer our attendees that is interactive and gets them engaged and just is fun,” Informa Markets’ Christina Sanchez said about WasteExpo 2024, held May 6-9 at the Las Vegas Convention Center.

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Event Industry News

SEPTEMBER 30, 2024

Technical solutions specialists, Insert Productions have launched a detailed and engaging new website, detailing the innovative solutions they provide for live events, exhibitions and brand activations—including a range of detailed case studies showcasing recent projects.

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Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

Exhibitor Magazine

SEPTEMBER 30, 2024

The International Federation of Exhibition Services (IFES) is excited to announce the upcoming MasterClass 2024 - Europe, which will be held in Athens.

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Event Industry News

SEPTEMBER 30, 2024

Recordly is a state-of-the-art transcription platform designed to meet the diverse needs of various industries. Our platform boasts a 98% accuracy rate with an exceptionally low Word Error Rate (WER), supporting transcription in over 100 languages.

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Event Academy

SEPTEMBER 30, 2024

Discover what global data about the events marketing industry reveals and what the current 2024 trends and statistics show. This industry is on the rise.

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Event Industry News

SEPTEMBER 30, 2024

The Association of Event Venues (AEV) has, today, unveiled a new mentoring programme for junior event managers. The programme rose out of the junior event managers working group which launched in January of this year.

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Events

MPI

SEPTEMBER 30, 2024

We asked several meeting professionals—including several members of the MPI Sustainability Advisory Council—the following question: “Tell us about a sustainability success story you experienced or learned about this year.” They shared insights about ISO 20121 certification, reducing waste with a gifting suite, employing the use of reusable cups and partnering with stakeholders to protect the environment.

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Event Industry News

SEPTEMBER 30, 2024

TEPS (The Experience Plug Systems) is a software as a service provider dedicated to empowering event organizers with the tools to create and curate memorable and personalized experiences for their attendees. Our philosophy is simple: an event may last a day, but experiences last a lifetime.

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MPI

SEPTEMBER 30, 2024

Change is needed, and it starts with us. Let us commit to making sustainability a cornerstone of our industry, proving that when we meet, we truly can change the world.

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Event Industry News

SEPTEMBER 30, 2024

TEPS (The Experience Plug Systems) is thrilled to have won the bronze medal in the prestigious Eventech Launchpad Competition at Event Tech Live Las Vegas. This remarkable achievement highlights our dedication to revolutionizing event management with innovative solutions. TEPS was created to address the universal challenges faced by event organizers and owners.

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Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

2025

MPI

SEPTEMBER 30, 2024

The MPI Italia chapter's auction raised €10,000 for the MPI Foundation, reinforcing its commitment to the international meeting industry.

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Event Industry News

SEPTEMBER 30, 2024

Convene is a global lifestyle hospitality company that designs and operates premium meeting, event, and flexible office spaces. It is the largest single provider of dedicated meeting and event venues in the U.S. and U.K. with a network of 37 locations across nine cities; Convene’s portfolio of brands includes etc.

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MPI

SEPTEMBER 30, 2024

Companies increasingly turn to events to bring together remote teams, making networking an even more vital component of in-person gatherings.

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