Anatomy of a Sleepover: Four Takeaways from CBS’s Overnight ‘Tracker’ Events
Event Marketer
DECEMBER 2, 2024
CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate of programming, but the network’s hit action-drama, “Tracker,” warranted standalone events of its own. To hype season two of the series, CBS invited a group of influencers, as well as press and a few lucky fans, to “live like Colter Shaw” at overnight events hosted in Joshua Tree, CA (Oct. 2-3), and New York’s Catskill Mountains (Oct. 20-21).
Let's personalize your content