Gov Ball 2025: Activations from 7-Eleven’s Slurpee Street to Smirnoff’s Flavor Fair
Event Marketer
JUNE 13, 2025
A rainy forecast didn’t stop revelers from showing up in droves to New York’s Flushing Meadows Corona Park for the annual Governors Ball music festival, June 6-8, for a weekend of music, curated f&b and playful activations. Across three days, festivalgoers not only got to enjoy performances by 60-plus artists, including headliners like Tyler, The Creator, Olivia Rodrigo and Hozier—they could engage with more than 30 sponsors vying for their attention with a host of tactics and touchpoints.
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