Fri.Jun 06, 2025

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From Mobile Studios to Popcorn: Five Ideas for Upfront Experiences

Event Marketer

From its roots as a critical television advertising commitment exercise to, now, a showcase of new and returning series across linear and streaming platforms designed to dazzle advertisers’ media-buy strategies, the Upfronts today are a competitive landscape. For many brands, it’s an opportunity (or an imperative) to break away from a traditional presentation format and lean into something experiential.

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Innovation and Iteration: PCMA edUcon 2025 Explores New Approaches in Louisville

Smart Meetings

PCMA edUcon 2025 brought 842 industry professionals to Louisville, preserving its much-discussed 50/50 split between planners and partners. While “innovation” was the headline theme, the execution offered a mix of the familiar and the experimental—showcasing both progress and a few growing pains for the meetings industry. A Layout That Broke the Mold…Mostly This year, edUcon stood out by spreading its programming across two adjacent hotels—Louisville Marriott Downtown and Omni Louisville—and inc

2025 130
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Why Golf Is Suddenly the Coolest Brand Platform Around

BizBash

Production & Strategy Catering & Design Event Tech & Virtual Venues & Destinations Meetings & Trade Shows Sports Advertise Events Topics Production & Strategy Catering & Design Event Tech & Virtual Venues & Destinations Meetings & Trade Shows Sports Advertise Events Industry Buzz BizBash Lists Resources On-Demand White Papers & E-Books Podcast Magazine Events Awards Subscribe User Tools Follow BizBash Instagram icon LinkedIn icon Facebook icon Twitter X icon Pinterest icon YouTube icon TikTok Ab

Sports 194
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Pinterest Entices Marketers at Cairns Crocodiles with a Colorful Journey through the User Experience

Event Marketer

Pinterest has served as presenting sponsor of Cairns Crocodiles , billed as the “Cannes Lions of Australia and APAC,” since its inception in 2022. Following three years of outdoor activations, the brand this year evolved its on-site presence by moving its footprint indoors to a more prominent location, and taking a Gen Z-inspired approach to engagement with a focus on inclusion and optimism.

Marketing 150
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Silverstone Gears up to Launch World-Class International Karting Circuit this Autumn

Prestige Events Magazine

Silverstone is shifting into top gear as it prepares to open its brand-new international karting circuit this autumn, a bold new chapter in its evolution as a global motorsport destination. Backed by a major investment from the British Racing Drivers’ Club (BRDC), Kart Silverstone is designed to rival the very best karting circuits in the world. Blending cutting-edge track design with accessibility for all ages, this will be an unmissable experience for anyone with a passion for speed and adre

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Foul-Smelling Sargassum Invades Caribbean Beaches: What Planners Need to Know

EventMB

Skift Take: This dense brown seaweed, which is experiencing its worst year yet, is already wreaking havoc on beaches throughout the Caribbean.

Meetings 176
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Top Tips for Organising a Music Event Successfully

Eventscase Blog

Organising a music event can be one of the most rewarding yet challenging tasks for any event planner. Whether you’re putting together a local gig, a charity concert, or a large-scale festival, careful planning and attention to detail are crucial for success. If you’re wondering how to organise a music event that runs smoothly and leaves attendees buzzing , this guide is for you.

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11 Fresh Options for Meeting in the Western U.S.

EventMB

Skift Take: The Western region of the U.S has always been known for its innovation, and these new and newly renovated properties include a just-introduced culinary concept hotel and the only hotel in the U.S. with on-site flight simulators.

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New UK Festival Debuts with Forest Setting, Electronic DJs & All-Female Stage Spotlight

Event Industry News

Timescape is a bold new UK woodland weekender that will run from July 18th to 20th at Abbots Ripton Estate, Cambridgeshire. Centered around Trance, House, and affordability, this new addition to the UK’s summer festival circuit takes over the former Secret Garden Party site.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Featuring the Planner’s Choice Award Winner for Inclusive Meetings & Events

Unique Venues

The National Housing Center in Washington, DC is an ideal venue for every kind of event and celebration. Its floor-to-ceiling windows fill it with natural light, creating an open, inviting atmosphere for meetings, conferences, and special events. With no food and beverage minimums, complimentary Wi-Fi, and an A/V team with its own inventory, the NHC provides everything needed for an event without the hassle of third-party vendors.

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Experience marketing agency George P. Johnson strengthens global alignment with strategic leadership appointments

Event Industry News

George P. Johnson (GPJ), the world’s leading strategic experience marketing agency and a member of Project, A Creative Alliance for the Ambitious™, announces a series of key leadership appointments across the EMEA region and globally. These changes reflect GPJ’s commitment to delivering consistent, innovative brand experiences for some of the world’s most influential organisations.

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Best Rainy Day Activities Around Jacksonville

UNATION

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Specialised Exhibitions appoints Joshua Low as Commercial Director Africa to drive African growth  

Event Industry News

Specialised Exhibitions, a division of global independent exhibition organiser Montgomery Group, has appointed Joshua Low as Commercial Director Africa. This strategic addition to the leadership team comes as Specialised Exhibitions embarks on an ambitious phase of growth across the African continent.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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NASA Faces Steep Budget Cuts, One Space Meeting Has Already Been Scrapped

EventMB

Skift Take: The White House has proposed the largest single-year budget cut to NASA in U.S. history. As a result, space science and exploration are taking a hit — and so are the cornerstone conferences that support these efforts.

Meetings 103
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Smart Travel: AI Rules Travel Searches, Shakeup at Royal Caribbean, Hawai‘i Enacts ‘Green Fee’ and More

Smart Meetings

Planning to travel to D.C. for a June event? You’ll want to take a second look at your flight plans—an upcoming military parade is expected to upend air traffic at Ronald Reagan Airport. Still curating your travel inspo on Pinterest? According to a new report, you’re missing out on supercharging your searches. Hoping your next event leaves a lighter footprint?

Travel 147
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Smart Travel: AI Rules Travel Searches, Shakeup at Royal Caribbean, Hawai‘i Enacts ‘Green Fee’ and More

Smart Meetings

Planning to travel to D.C. for a June event? You’ll want to take a second look at your flight plans—an upcoming military parade is expected to upend air traffic at Ronald Reagan Airport. Still curating your travel inspo on Pinterest? According to a new report, you’re missing out on supercharging your searches. Hoping your next event leaves a lighter footprint?

Travel 147