Event Marketer

FEBRUARY 13, 2025

At last years Super Bowl LVIII in Las Vegas, PepsiCo took over the sidewalk area in front of the New York-New York Hotel & Casino with its Chip Strip , one of the weekends most popular pop-up experiences. (After all, who could pass up the chance to get married by Chester Cheetah in the Cheetos Chapel?) For Super Bowl LIX, the brand upgraded the activation with a New Orleans spin and a bigger footprint.

Food and Beverage 278

Food and Beverage Hotels Event Marketing Marketing 278

EventSource

FEBRUARY 13, 2025

On a crisp winter day, surrounded by the warmth of loved ones and the beauty of a perfectly planned celebration, Kate and Jordan started their journey of forever together. Their wedding at the charming Pillar and Post Inn & Spa unfolded like a fairytale, filled with heartfelt moments, dreamy details, and the glow of love. With the expert planning of Lindsay Plank Events , their special day became a beautiful reflection of their love story.

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Venues Events 199

Event Marketer

FEBRUARY 13, 2025

New Orleans is one of the countrys most walkable cities, and we were among the 100,000-plus visitors in town for Super Bowl LIX who took advantage of sidewalks and side streets to cover the short distances between event and activation venueseven when it got a bit hot and humid outside. Strolling around the city allowed for ample sightseeing and people-watching, but what really piqued our interest were the branded vehicles all over the road and parked in a few unexpected areas.

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Sports Travel Marketing Event Marketing 179

Smart Meetings

FEBRUARY 13, 2025

Smart Meetings Elevate Experience at the newly renovated Rancho Bernardo Inn in San Diego activated the principles of audience engagement by putting the emphasis on engaging both the “experiencing self” and the “remembering self” as IMEX Head of Programme Tahira Endean described it in her Science of Happiness Finale. In a world where anger, stress, sadness, physical pain and worryunhappinesshas been rising for 20 years, according to a Gallup poll, helping people get uncom

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Meetings Speakers Events 130

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Events

rsvpBOOK

FEBRUARY 13, 2025

We’re excited to announce the launch of rsvpBOOK’s International SMS Messaging feature! This new capability empowers event organizers to connect with attendees across the globe through real-time text messaging. In today’s fast-paced event landscape, effective communication is crucialand now, it’s easier than ever.

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Events Event Management Management 62

StraussCA

FEBRUARY 13, 2025

The effectiveness of a Board is pivotal to the success and growth of every association. One of the most powerful tools at the disposal of association volunteer leaders is a Board self-evaluation. This process is not just a formality but a critical mechanism to ensure that the Board is functioning at its potential, continuously improving, and aligning with the association’s mission, vision, and goals.

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Government Financial Meetings Management 52

Smart Meetings

FEBRUARY 13, 2025

How to build a schedule that works with human circadian rhythms When you schedule a presentation can be as important as what you include. Human attention spans naturally fluctuate throughout the day, and trying to fight built-in rhythms is like trying to overcome gravity. Nature almost always wins. But if you work with the tendencies that dictate ability to focus you will be more likely to leave everyone smiling.

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Government Speakers Sports Conference 130

Event Industry News

FEBRUARY 13, 2025

At a celebratory event held last night at Londons Sinfonia Smith Square, disabled-led charity Attitude is Everything unveiled a new Live Events Access Charter that aims to further boost accessibility to live events for audiences, music professionals and artists. The celebration event, which was attended by more than 200 guests, supporters and partners, was sponsored byLIVE,PRS for Music,PPL,Halo,andMPA.

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Events Event Design Event Marketing Event Management 59

MPI

FEBRUARY 13, 2025

Too many people see networking events as being a “work me” type environment and feel that they have to somehow be in a work persona rather than a more natural persona, according to Nick Bramley, client relationship director for World Wide Group. “It is perpetuated by too many people trying to be in ‘sell’ mode when it is exactly the opposite requirement,” he says.

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Events Meetings Conference 52

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

Event Industry News

FEBRUARY 13, 2025

Music Venue Trust (MVT) has announced six new patrons, who will become the organisations latest high profile supporters and advocates.

Venues 64

Venues Event Design Event Marketing Event Management 64

SevenEvents

FEBRUARY 13, 2025

Cambridge House (premiering late 2025) 94 Piccadilly, a historic address once frequented by royalty and political figures, is being transformed into a 102 bedroom hotel. Formerly home to the Duke of Cambridge, and later the esteemed base of the Naval and Military Club, this Grade I listed Georgian mansion and Palladian-style townhouse will retain its rich heritage while offering a mix of private luxury and vibrant social spaces, capturing the essence of modern London life.

2025 52

2025 Hotels Hospitality Meetings 52

Event Industry News

FEBRUARY 13, 2025

The third AEO Peoples Awards, in association with Aztec Event Services and Whitespace Group, took place at the Business Design Centre on 7th February 2025, welcoming 260 attendees, including finalists from marketing, ops, sales, content, and support functions, along with their teams.

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2025 Marketing Events Event Design 59

Conference Care

FEBRUARY 13, 2025

In a hurry? Read our Too Long; Didn’t Read. What is a Congress? A congress is more than just a series of meetings. It is an essential gathering of delegates from across the world, coming together for focused discussions within specific industries, and offering a platform for networking, collaboration, and knowledge sharing. While congresses are prevalent within the pharmaceutical sector, they span many industries, from technology to healthcare, and play a pivotal role in advancing ideas, f

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Healthcare Travel Hotels Conference 52

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Events

Event Industry News

FEBRUARY 13, 2025

The Event Supplier and Services Association (ESSA), the trade body representing the UKs leading contractors, suppliers and service providers in the events industry, announces Rob Brackstone as its new Chair and Alexandra Bailey as Vice Chair.

Events 59

Events Event Design Event Marketing Event Management 59

Ins'Tent

FEBRUARY 13, 2025

TLDR: Custom displays can help patients stay informed about their health. Traditional signs may not capture their attention, though. Custom displays can be made with attention-grabbing features for many helpful uses. Along with diagnosing disease and performing medical procedures, education is an important part of any doctors job. Healthcare information displays are a powerful tool that can enhance patient awareness of important topics and engagement.

Healthcare 52

Healthcare Hospitality Education Management 52

Event Industry News

FEBRUARY 13, 2025

The Chameleon Agency, renowned for creating purpose-driven, impactful events, is thrilled to announce the addition of two talented professionals to its team.

Events 59

Events Event Design Event Marketing Event Management 59

Opus Agency

FEBRUARY 13, 2025

Opus Agency Named Finalist for 2025 Global Agency of the Year

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2025 Conference 52

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

2025

Smart Meetings

FEBRUARY 13, 2025

Getting lost in the sea of travel booking platforms? Travelport and Chase are using AI to secure your attention. Have an upcoming meeting in Ottawa? A new transit extension just made your attendees arrival process smoother. Dreaming of shorter TSA wait times (arent we all)? Germanys Frankfurt Airport just debuted exciting new technology that may soon have us all moving faster.

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Travel 2026 Tourism Hotels 228

SmartMeetings

FEBRUARY 13, 2025

Insider tips for questions to ask event partners for beginning planners We see you, accidental planners. You applied for a job as an executive assistant, workforce development trainer or office manager. Your LinkedIn profile proudly shares your experience as a marketing genius, administrative coordinator or employee engagement specialist. Now you have been tapped to plan an offsite for the executive team, a quarterly all-staff meeting or a new product activation.

Food and Beverage 52

Food and Beverage Contracts Hotels Sustainability 52

Ins'Tent

FEBRUARY 13, 2025

TLDR: Custom displays can help patients stay informed about their health. Traditional signs may not capture their attention, though. Custom displays can be made with attention-grabbing features for many helpful uses. Along with diagnosing disease and performing medical procedures, education is an important part of any doctors job. Healthcare information displays are a powerful tool that can enhance patient awareness of important topics and engagement.

Healthcare 52

Healthcare Hospitality Education Management 52