Velvet Chainsaw
JULY 18, 2018
When do you stop pouring resources into things that have achieved their purpose? asked management guru Peter Drucker. It’s one of Drucker’s signature strategies: abandoning the past for tomorrow. He called it the concept of purposeful abandonment. Purposeful abandonment doesn’t sound very attractive. Few leaders brag about the product, service or idea that they abandoned.
GEVME
JULY 18, 2018
Over 50% of event revenue comes from registrations, and this is why the prime focus of any event strategy is getting people through the door. From highly-segmented event campaigns to aggressive social media promotion, it’s all about selling tickets to the target audience. While promoting signups is extremely important at the pre-event stage, the experiences that people have at the event are what matter the most in the long run.
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EventMB
JULY 18, 2018
This is a sponsored post by Omnience. More information about Event Manager Blog’s sponsored posts. Want to enjoy the summer sunshine and create memorable experiences for your guests? Summer event vibes are all about taking advantage of the sunny weather and long days with fun and engaging event design. Think about outdoor activities, tropical details, […].
Guidebook
JULY 18, 2018
This article was originally written by Jordan McArthur and has been updated for relevancy. Building brand loyalty for your event takes time and like all good relationships, it’s built on trust. When an army of people love and trust your message and event, you’ve not only captured repeat business, you’ve built a living, breathing evangelization team.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
BizBash
JULY 18, 2018
Last night, the National and American Leagues battled each other in the M.L.B. All-Star Game at Nationals Park in Washington.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
BizBash
JULY 18, 2018
For an extravagant first birthday party, one Los Angeles family wanted a whimsical wonderland of the yellow bath toys.
Endless Events
JULY 18, 2018
We’re seeing a 2018 event trend for creating a personalized event experience. That means understanding what the individual (or attendee profile) wants and tailoring aspects of the event to suit them, rather than the general crowd. Why this trend? Today, we have more choice than ever when it comes to finding products and services to satisfy our needs and wants.
Event Industry News
JULY 18, 2018
Love Island has been the most talked about program this Summer, as some of the hottest ever Islanders to grace the show grafted their way into our (and eachother’s) hearts. Meet the Islanders will allow the public to get up close and personal with the stars of the hit ITV2 series just days after they have left the villa. ITV and Media 10 will launch Love Island: Live at ExCeL London on 10th August, with a live stage show and Meet & Greet experience, where visitors will have the chance to pos
ePly
JULY 18, 2018
When you begin thinking about how you want to organize your next conference, it’s important to consider how you are going to attract a variety of attendee demographics. One easy way to start is by curating varying educational tracks that could interest a range of professionals to your event. While these will vary depending on your industry, we’ve highlighted four types of educational tracks that will help you cover your bases for attracting both veteran and newcomer attendees alike!
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
a2z Innovation Insider
JULY 18, 2018
5 minute read. In this new series, we will focus on key benefits from the business world that, in our opinion, will benefit both buyers and suppliers participating in events and tradeshows. These key business benefits will have cross-over effects that can drastically change how you view exhibiting or attending an event and lead to organizational change and growth in ROI, emotional intelligence, and marketing and sales strategies. 1 on 1s.
Event Industry News
JULY 18, 2018
The meetings sector is celebrating a strong start to 2018 despite trading within a slowing economy, research by the Meetings Industry Association (mia) has shown. Figures for enquiry levels, numbers of meetings and average rates for the first five months of the year are all higher than corresponding months in 2017, according to the mia’s quarterly miaTouchstone update.
PCMA Convene
JULY 18, 2018
The physical and mental toll business travel takes on individuals depends significantly upon the number of days they spend away from home each month, according to Dr. Andrew Rundle, an associate professor of epidemiology at Columbia University, writing in Business Travel News. Rundle and his team identified extensive business travelers as those who spend 14 or more nights on the road per month.
InitLive
JULY 18, 2018
Whether you're a church, non-profit, or professional event planner, you know how important it is to make the most of your volunteers. However, volunteering can be hard work, and you'll be surprised how easy it is to burn out your most experienced volunteers while your first-timers languish in the sidelines. Here are definitive ways to avoid over-committing and under-utilizing members of your volunteer team. 1.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
Event Industry News
JULY 18, 2018
Download this episode (right click and save). Joining James Dickson on the Event Industry News podcast this week is Abi Dakin. As the Events Director EMEA for Time Out Group, Abi’s job is to plan and execute events that capitalise on the audience reach available to this global brand. Time Out has built a reputation as the go-to brand for ‘what’s on’ information in the world’s major cities.
SmartMeetings
JULY 18, 2018
American Express Meetings & Events (AMEX M&E) has some advice for planners trying to orchestrate transformative experiences on a budget: Focus on the “why.” A new AMEX M&E guide defines that approach as the best way to communicate the emotional and functional attributes of the brand. Smart Meetings asked Stephanie Harris, director of global marketing and event strategy for AMEX M&E, to elaborate on how this finding can become another arrow in the quiver of event professionals.
Event Industry News
JULY 18, 2018
G-Smatt Europe opened its doors to business last July and since then the Oxford based company has flourished. Its innovative, smart glass media solution is generating enquiries from both the events sector as well as opportunities for pop-up retail units, hospitality and construction. Visitors to this year’s Boomtown Festival will see 13 of the G-Tainers installed to form Bang Hai Technologies, the headquarters of the “in world” Bang Hai Corporation and the hub for the events di
SmartMeetings
JULY 18, 2018
American Express Meetings & Events (AEM&E) has some advice for planners trying to orchestrate transformative experiences on a budget: Focus on the “why.” A new AEM&E guide defines that approach as the best way to communicate the emotional and functional attributes of the brand. Smart Meetings asked Stephanie Harris, director of global marketing and event strategy for AEM&E, to elaborate on how this finding can become another arrow in the quiver of event professionals.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
All Seated
JULY 18, 2018
Virtual Reality (VR) is one of the most exciting technological advances to hit the event industry in years. Venues, planners, and designers are just a few of the professionals who can shed the confinement of physical and geographic borders and engage with clients in a whole new dimension. VR answers the needs of pro and customers alike, and is the way of the future when it comes to creating very special events.
Cvent: Event Marketing
JULY 18, 2018
Never has it been so easy – or so difficult – to get someone’s attention. With all of the social channels out there, picking the right one and knowing what tactics to use to get attendees interested in your event can seem impossible. Luckily, there are strategies to make grabbing attendee’s attention a little bit simpler. In our newest webinar, we dive into best practices and tactics for event promotion.
GatherHere
JULY 18, 2018
In the summer of 2016, iconic breakfast brand Kellogg’s opened a pop-up cereal cafe in Times Square (aptly named Kellogg’s NYC ), to test the waters and see if a venue of this type could succeed on its own. Well, the results are in — in late 2017, it relocated from its original location to a giant 5,000 square-foot loft space in Union Square. The event space and cafe features an almost-fully customizable interior, along with fun touches like murals, modern decor with pops of color and, of course
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For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.
Event Industry News
JULY 18, 2018
UBM is relocating Brand Licensing Europe (BLE) to ExCeL London from 2019 as part of the organiser’s ambitious strategy to evolve the show, attract even more Europeanlicensees, retailers and licensors and improve the customer experience for both visitors and exhibitors. The organiser was attracted by the accessibility and flexibility of space at ExCeL, as well as the thriving out-of-hours social scene the area offers following the 2012 Olympic regeneration programme and is receiving full support
Regpack
JULY 18, 2018
Marketing can sometimes seem like a bit of a “black box.”. The emails go out, the money comes in, and whatever happens between those two steps is a little bit mysterious. It doesn’t have to stay this way, though. While it’s true there’s no single secret to creating more effective marketing emails, there are a whole bunch of tips and tricks you can try to make your marketing better than ever.
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