Thu.Nov 15, 2018

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How This Event Improved Communications With 2,000 Staff & Volunteers [Case Study]

EventMB

This is a case study from Michael Walker, Marketing Manager, Blerter. More information about Event Manager Blog’s case studies. This case study explores how Ironman New Zealand, one of the toughest competitions in the world, improved communications, operations and incident response times for their event. The Event An Ironman Triathlon is recognized as […].

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Negative target group analysis: What you can learn from the attendees with the lowest engagement

Eventory

Everybody wants only the super-engaged attendees during their event. Whether you want it or not, the attendees’ level of involvement varies considerably. While summing up the event, it is worth looking at the groups of participants to varying degrees. Also those least interested can be a valuable source of knowledge. Why is it worth running a negative target group analysis and what information to pay attention to?

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How to Create Black Friday Discounts For Your Event

Eventbrite UK

Having travelled over the water from the US, Black Friday has become an integral part of many UK retail marketing strategies – both offline and online (via online counterpart, Cyber Monday). This year, the crazy discount day falls on Friday, November 23rd, and we’ll tell you what it’s all about, where Black Friday comes from, […].

Retail 83
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Emotional State: This New Tech Can Read Faces in a Crowd

BizBash

Developed in France, Datakalab is an A.I. facial recognition technology that analyzes attendees’ expressions and emotions during an event via.

Tech 107
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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7 Smart Moves at Four Seasons, Visit Music City and More

Smart Meetings

Sandra Olivia Four Seasons Hotel at The Surf Club in Surfside, Florida, announces Oliva as director of marketing. She’s been with the company since 2011, most recently as director of sales and marketing at Grand-Hotel du Cap-Ferrat, A Four Seasons Hotel on the French Riviera. Koji Akaboshi Akaboshi joins Four Seasons Hotel at The Surf Club in Surfside, Florida as hotel manager.

2001 79

More Trending

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Eventbase wins two ‘Best Event App’ titles in 2018

Eventbase

Event technology awards season is upon us and we are thrilled to be crowned winners of ‘Best Event App’ at the Event Technology Live awards in London, UK (pictured above) and silver winners at the Experience & Design Awards at EVENTtech in Las Vegas, USA. Event Technology Live Awards UK Sharing in our ‘Best Event App’ title from the Event Technology Live awards, part of the Event Tech Live 2018 conference in London, is South by Southwest (SXSW) and their official app SXSW GO.

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How You Can Make Your Events Awesome By Taking Advantage of Social Media by @dancarthy2

techsytalk tech

Events are there to let people hear about what you have to say. Events serve as a great way to reach out to your current customer/client base, they can be used to pitch a new idea to the world and of course, to close deals. And it’s safe to say that events can be quite useful. However, getting the desired number of attendees isn’t an easy job. Getting people hyped about your event requires a few tricks and at least one marketing maestro.

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4D Design takes gold!

Event Industry News

Exhibition design agency, 4D has been awarded the winner of most effective stand or display unit in the annual Field Marketing awards (held at Troxy) on Thursday 11 th October 2018. The prestigious Field Marketing and Brand Experience awards showcases the very best suppliers in the industry. FMBE celebrates leading creativity and provides the opportunity to champion best practice amongst several top agencies. 4D were recognised for their attention to detail and effectiveness for client Coriant a

2018 56
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How to Promote Thanksgiving Events Online

Evvnt

Thanksgiving is not a traditional British holiday, but since London is now very much an international city, there are great numbers of expats who are keen to celebrate this traditional American and Canadian holiday. We’ve crowd-sourced some great suggestions from our LinkedIn Group and received good tips on what are the best ways to organise, market and promote Thanksgiving events.

Events 51
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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New Avenues INK Employs At-Risk Youth to Help Events

Connect Your Meetings

New Avenues INK allows event planners looking to assist communities in need to wear it on their sleeves. The nonprofit organization based in Portland, Oregon , employs at-risk foster and homeless youth to create swag attendees love to take home. INK has found many of the youth they touch are part of the LGBTQ community, and were ostracized due to their sexual orientation.

Apparel 41
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How to Promote Thanksgiving Events Online

Evvnt

We’ve crowd-sourced some great suggestions from our LinkedIn Group and received good tips on what are the best ways to organise, market and promote Thanksgiving events. The post How to Promote Thanksgiving Events Online appeared first on Evvnt.

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Lumens | Tech Thursdays Videos

Event Leadership Institute

The Event Leadership Institute and Clark’s AV have teamed up to bring you Tech Thursdays, short, micro-lessons about AV equipment and event technology. In this week’s video, ELI’s President & COO, Michael Granek, and Kevin Rowe from Clark’s AV answer the question “What are lumens?” Kevin shares what lumens are, how to select the right brightness for your event’s projection needs, what the different amounts of lumens mean, and other careful considerations when it comes to projecti

Tech 40
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Gratitude Goes A Long Way: 5 Creative Ways to Thank Your Attendees

Expo Logic

We all know the saying: “a little gratitude goes a long way,” but have you thought to employ it with your attendees? You can win big with attendees and encourage them to return in the future by simply saying ‘thank you’ for coming and contributing to your event. Ready to win some brownie points? Try these creative ways to say “thank you.". 1– How you say “Thank You”.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Opinion: What Makes a Memorable Event Experience?

Cvent: Event Marketing

About a year ago, I attended a conference in my hometown, Vancouver. I’ve attended several conferences, but this one really stood out and has stuck with me ever since. I think this is due, in part, to it being a local conference that showcased what makes Vancouver unique. From the local Vancouver flare to the fun pre-session activities, this conference had everything it takes to make a memorable event experience.

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New Event Technologies Increase Security

Expo Logic

Recent advancements in event technology offer increased security and peace of mind for your attendees. Your attendee’s safety is always a top priority when planning your event so to help you through the process, here are a few technologies you can employ at your next event. Event Badges. Take your event badge security one step further by taking a photo of an attendee when they check-in and adding the image to their badge.

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Award-Winning MICE Hotel and City Landmark in the Heart of Beijing

Cvent: Event Marketing

As the first Kempinski property in China, Kempinski Hotel Beijing Lufthansa Center boasts timeless European style with rich Chinese cultural history. Strategically located in the heart of Beijing’s central diplomatic and business district in the third ring road, the hotel offers 480 beautifully appointed guest rooms and suites and over five signature restaurants.

Hotels 28
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Event App Integrations—Basic Info, Examples and Answers To Commonly Asked Questions

Eventmobi

Event software and event app integrations can help event planners improve their workflow and save lots of time when it comes to managing their technology. But understanding the technical side of setting up an integration can be intimidating for an event planner. Here’s a thorough guide to quickly understanding event app integrations so that you can have an informed conversation with software vendors, and rally your internal teams around the idea of setting up an integration.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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[Webinar] The 4 Stages of Event Program Maturity: Where Does Your Organization Land on our Model?

Cvent: Event Marketing

You’ve probably wondered, from time to time (or maybe all the time) how your meetings and events program stacks up compared to your peers? Are you understaffed? Are your budgets lower than others? Are you relying on outdated technology? You can view your organization through the lens of the Event Evolution Model by attending our free webinar: The 4 Stages of Event Program Maturity: View your Organization Through the Lens of the Event Evolution Model.

2018 28
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Maximising Sponsorship Opportunities with an Event App

Guidebook

Author’s Note: This post is based on a seminar that Jack Tattersall, Senior Account Manager at Guidebook, hosted at Event Tech Live (November 2018 in London). To view the speech in full, click here. To hear more app expertise from Jack and our account managers, keep an eye out for our 2019 Guidebook Events and Masterclass schedule/calendar — there will be many opportunities to learn from the team on a variety of topics.

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Wasserman partners with ATP to stage world’s largest indoor tennis tournament

Event Industry News

Global partnerships and activation agency Wasserman will work with the ATP to transform The O2 in London into the biggest indoor tennis tournament in the world for November’s Nitto ATP Finals. This will be the tenth year that Wasserman has worked with the ATP on the tournament in London. Wasserman’s remit is to manage the in-bowl experience from concept to onsite delivery, managing the pre-match player choreography, special effects, breaks in play, audio and screen content for the daily matches,

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2019 Tech Conferences: The #1 Tech Events Guide

Bizzabo

The most authoritative 2019 tech conferences directory on the web. Period. Searching for top technology events to attend in 2019? Or looking to wrap up 2018 with an exceptional conference? Scouring the internet for event information could be an overwhelming task. That's why we've done the work for you! This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries.

Tech 168
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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.