a2z Innovation Insider

AUGUST 8, 2018

Consider the facts. 90% of the attendees pre-plan. Attendees who pre-plan have a higher NPS (55%) compared to those who do not (29%). Source: CEIR Attendee ROI Playbook series – fact sheet 3. and. 57% of the attendees rank B2B exhibitions as either the first or second most valuable resource for value in meeting business information and purchasing decision needs. 41% of the attendees do the same for communications with vendors and suppliers.

B2B 48

B2B Retail Advertising Technology 48

Cvent: Event Marketing

AUGUST 8, 2018

When an attendee arrives at your event, they’re there for two main reasons: networking and content. But as the planner, you aren’t just responsible for creating networking opportunities and providing great content. You also need to help attendees get where they need to go and communicate with them onsite. Remember those clunky event guides and printed agendas and maps?

Event Apps 51

Event Apps Social Media Sponsorships Speakers 51

NVOLV

AUGUST 8, 2018

Events are held all around the year, yet many of them fail while others succeed. The reasons might be several for event’s failure, but on top of the list lies not taking the attendees to feedback seriously or not including as part of a plan to engage them and voice their opinion. The majority of event managers will work day and night to incorporate the latest technologies such as augmented and virtual reality, beacons and mobile event app.

Event Management 95

Event Management Management Social Media Event Apps 95

BizBash

AUGUST 8, 2018

Oculus, the Facebook-owned virtual-reality company, launched its new Oculus Go headset in May with an elaborate sculpture that highlighted some.

Technology 97

Technology 97

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Endless Events

AUGUST 8, 2018

Las Vegas, Nevada. Atlanta, Georgia. Burley, Idaho. One of these things is not like the other. When it comes to planning a conference, location is key. After all, would you rather travel to a thriving city or a small town? Today’s conference attendees expect more. They want to make the most out of their travel. And that all starts with a great conference location. .

Conference 89

Conference Travel Hotels 2012 89

Venyou

AUGUST 8, 2018

Searching for a venue can be stressful and tedious. This is especially true if you are an event planner and your client doesn't already have a venue chosen. There takes countless emails, phone calls, site visits, and expert negotiating skills to book a venue. At Venyou, we want to change that and make that process easier. Before we built our software, we polled over 100+ planners on what they looked for when booking an event venue.

Venues 52

Venues Negotiating Events Meetings 52

Event Industry News

AUGUST 8, 2018

Those who have visited Manchester over the past couple of weeks will have no doubt noticed the colony of Bee sculptures who have landed in the city. One of the most spectacular art displays that the city has ever seen, Bee in the City is an exhibition of 100 individually decorated bee sculptures, each celebrating the unique buzz of Manchester, from its industrial heritage to its vibrant music scene.

Venues 53

Venues Events 53

ePly

AUGUST 8, 2018

With IncentiveWorks just around the corner, have you checked out what sessions you’re the most keen to see? If not, we have you covered! Check out the three sessions that we think you’d be sad to miss at IncentiveWorks ‘18!

Event Planning 48

Event Planning Conference Management Events 48

Eventtia

AUGUST 8, 2018

With the second half of the year finally in full swing, now’s the time for business owners - both small-scale, local organisations and larger, corporate enterprises - to recognise and reflect on the highs and lows of their business event strategy so far in 2018.

2018 48

2018 Event Planning Events 48

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Event Industry News

AUGUST 8, 2018

CentrEd at ExCeL has strengthened its team with the appointment of Daven Abrahams in the role of Account Manager. . Daven will be responsible for attracting new business to CentrEd, from the corporate and agency market, as well as managing relationships with existing clients. Daven brings with him a wealth of knowledge and industry experience from his time at Olympia London, where he was responsible for conference sales, and from his position as Corporate Sales Manager at The Grove Hotel.

Hotels 49

Hotels Management Marketing Conference 49

Cvent: Event Marketing

AUGUST 8, 2018

Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018. During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing. Challenges to Reaching Our Customers. Busier than ever: We don’t always have time to do the things we want to do, and attending an event is another to-do.

B2B 42

B2B Event Marketing Marketing 2018 42

Event Industry News

AUGUST 8, 2018

The latest event to feature on EIN TV is Bristol Harbour Festival. This is the biggest event to take place within the city’s boundaries which is free to attend and attracts over 250,000 people. Our crew caught up with Ben Hardy, MD of Richmond Event Management and the company’s Founder, Mike Richmond. The pair talked about the challenges of hosting an event in the City Centre, as well as how the company has adapted to diminishing Local Authority budgets.

2018 45

2018 Event Management Management Events 45

Cvent: Event Marketing

AUGUST 8, 2018

As a gift experience company, we talk a lot about how to amplify an incentive trip, but what exactly does that mean and how does it impact you as a planner? It all starts with a couple of questions. “I love your new handbag, where did you get that?”. “Cool glasses! Are those new?”. Questions like these set the stage for people to talk about their success.

Events 28

Events Event Marketing Marketing 28

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

Events

Event Industry News

AUGUST 8, 2018

GL events UK had great pleasure in supporting the British Summer Time festival in London’s Hyde Park this summer for the first time. The infrastructure company was involved in the creation of the entrance structures, catering and preparation areas for performing artists, headline compound area, the media tent and onsite day accommodation, sanitation tents, event offices, and merchandise retail units; 12 units in total comprising of over 2,100 m 2 of space.

Retail 40

Retail 2018 Sports Events 40

GatherHere

AUGUST 8, 2018

It’s no secret that Instagram has changed the marketing game. One of the biggest ways is with the rise of “influencers,” or people with accounts with a sizeable number of followers who leverage their online clout by partnering with brands, then posting sponsored content or ads featuring those companies or their products. Some with large enough followings turn this into a full-time career.

Social Media 20

Social Media Marketing 20