trending
Sponsored Content
Swag is Out, Experiences are In: The New Era of Corporate Event Engagement Awards Synergy Earns Double Gold at Hermes Creative Awards EXHIBITORLIVE News Exhibitor Group Issues Call for Proposals for Speakers and Session Ideas for Upcoming EXHIBITOR Learning Events Company News ASM Global Acts Joins With Leading Reuse Platform r.World to Eliminate Single-Use Plastic Across Venue Portfolio by 2025 Venues & Destinations Proof of the Pudding Continues to Expand with Another Midtown Event Space in 8West Venues & Destinations Raleigh Convention Center Expansion Project Poised to Break Ground Associations/Press UFI Announces Winners of 2024 Next Generation Leadership Grant Programme Associations/Press EDPA and 2XL Imaging to Host Entrepreneur and Motivational Speaker Brandon Steiner on June 19 Company News Aluvision Grows with Las Vegas Showroom & Parts Depot submit your news
email newsletter
|
International
IBTM World Trends Report 2024 Launches ‘Addressing the Biggest Problems of Our Time’
11/28/2023
Leading global trade show, IBTM World, has opened its 2023 edition with the launch of its World Trends Report 2024. The annual report addresses some of the biggest macro-economic, political, ecological, and next-generation technological issues affecting the meetings and events industry in 2024. Authored and presented by Alistair Turner, Managing Director of Eight PR & Marketing, on the IBTM Main Stage on days one and three of the show, the insightful sessions will look at different aspects of the far-reaching report. Central subjects include the influence of AI on the meetings and events industry, the growing importance of accessibility, from physical, to sensory and intellectual, and the economic outlook for businesses working in meetings and events. The report also covers the global outlook from a geological position, investigating the move from an Atlantic to a Pacific economy, the complexities of the Middle East and Africa, and the powerhouse of the Asia-Pacific region. At the same time, the report looks at the fortunes of vertical industries, from Esports to Pharmaceuticals, and how the dynamics of these industries are impacting their meetings and events spend. Alistair Turner, author of the report, comments: “It is no understatement to say that 2024 will be one of the most important years of the 21st century. The economic, political, and ecological outlook of our planet is on a knife edge and the advent of AI can swing it in a number of ways. Our industry has a crucial say in these outcomes and this year’s report looks to understand what this role should be, and how we can act to create positive environments around the biggest conversations of our time. “This report is at the same time scary, optimistic, insightful, and in-depth. We’ve once again benefited from over 60 sources and some of the great thinkers, both within and outside of our industry. The results are fascinating and I’m looking forward to trying to bring them to life at IBTM World 2023.” Outside of the many themes addressed in the report this year, one of the main insights will be the new ‘Generation Me’. Here the report looks at hyper-personalisation, the role of accessibility, and issues around individual security, data, and agency in the creation of experiences, events and meetings. To read the report in full, click here. For more information visit www.ibtmworld.com. Contact: questions@exhibitormagazine.com |
FIND IT - MARKETPLACE
|
|
||||||||||||||||||||||||||||
TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND-IT Exhibit & Display Producers Products & Services Supplier to Supplier All Companies Compare Get Listed |
EXHIBITORLIVE Sessions Certification Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Sizzle Awards Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
||||||||||||||||||||
|