Canadian Special Events

DECEMBER 3, 2017

by Stacy Wyatt. Our first collection of favourite Instagram catering shots was so popular, we are back again with a fresh new list of mouth watering ideas from the Rocky Mountains to Atlantic Canada. With these gorgeous gourmet creations, it’s no wonder we a culture addicted to scouring Instagram for food inspiration. Don’t forget to add these to your Insta-list for delish ideas to give to your next event caterer.

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2005 2017 Hospitality Sustainability 75

Boomset

DECEMBER 3, 2017

In recent years, event marketing has exploded as a powerful and popular platform for building brand awareness, launching products and driving sales. However, the beauty of this extremely versatile marketing channel is that it’s completely open to interpretation and outside-the-box engagement tactics. A great speaker lineup and modern venue are no longer sufficient in the events space; you have to provide something special if you want to take the lead over the competition.

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Social Media Tech Event Marketing Marketing 48

Canadian Special Events

DECEMBER 3, 2017

By Angie Jackson, courtesy of ITA Group. When it comes to measuring the success of an event, it’s imperative to plan ahead. If the purpose of your event is to increase product knowledge, you can’t determine whether it was successful or not if you don’t gauge product knowledge before the event. Not only will effective event measurement demonstrate achievement of goals and objectives, it will also give you invaluable insight as you begin to strategize the design of your next event.

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Events Marketing Tech Speakers 40