Velvet Chainsaw

SEPTEMBER 20, 2017

Too often when we think about conference growth or sustainability, we assume it means attracting next gen customers. We pinpoint a specific generation, usually Millennials. Then we discuss how to plan, program and market to that specific age group. Eventually our planning discussions turn to generational differences. Those conversations can quickly digress into personal pet peeve complaints about each generation.

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Conference Conference Planning Sustainability Marketing 258

Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. The best way to do that is to collect data.

Event Marketing 236

Event Marketing Marketing Tech Technology 236

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. A well-crafted live event takes meticulous planning and strong attention to detail.

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Insurance B2C Social Media Retail 207

EventMB

SEPTEMBER 20, 2017

More and more artists are locking down on cellphone use at their events with a soft ‘phone prison’. As creatures of habit, can event planners learn to do the same? Imagine attending a conference where mobile devices are banned. You are not allowed to look at your phone, your tablet or even your smartwatch. What […]. The post Cellphone Blackout: Can Your Attendees Handle It?

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Conference Events 167

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. A well-crafted live event takes meticulous planning and strong attention to detail.

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. A well-crafted live event takes meticulous planning and strong attention to detail.

Insurance 154

Insurance B2C Social Media Retail 154

Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. The best way to do that is to collect data.

Event Marketing 100

Event Marketing Marketing Tech Events 100

EventMB

SEPTEMBER 20, 2017

Meeting planners must think of everything. But if you’re not considering how to deal with a natural disaster, either before your event or while you’re there, you’re placing your attendees (and potentially their loved ones) at risk. Here are the basics of what you need to know from someone who just went through it. […]. The post Getting (Nearly) Caught in a Natural Disaster and What I Learned by Christina Green appeared first on [link].

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Meetings Events Event Management Management 111

BizBash

SEPTEMBER 20, 2017

If you want to design a name tag that truly stands out in a crowd, one that embodies a premium.

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Events 121

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Eventbrite UK

SEPTEMBER 20, 2017

With so many social media channels to manage, the right tools can help you immensely when it comes to implementing your digital strategy. The post 4 Ways the Right Social Media Tools Save You Time and Money appeared first on Eventbrite UK Blog.

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Social Media Management Event Technology Marketing 94

EventMB

SEPTEMBER 20, 2017

ConferencePulse is a conference intelligence platform designed to help conference professionals decide which events to attend, sponsor or speak at. ##abovethefold## ConferencePulse: What Is It? ConferencePulse uses marketing and sales intelligence to help conference professionals make informed decisions about which conferences to invest in. ConferencePulse allows access to deep insight on conferences, sponsors, speakers and […].

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Speakers Conference Marketing Sponsorships 75

Eventbrite UK

SEPTEMBER 20, 2017

It may seem a while away but if you're planning a Christmas cinema event it needs to commence now! Here are some ideas for putting on a memorable event. The post Three Ideas for Producing Alternative Christmas Cinema Events appeared first on Eventbrite UK Blog.

Events 92

Events Entertainment Event Planning Event Management 92

BizBash

SEPTEMBER 20, 2017

1. BERKELEY "FREE SPEECH WEEK" ORGANIZERS PLAN TO HOST EVENTS DESPITE LACK OF VENUES: Organizers of the upcoming controversial “Free.

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2017 Venues Tourism 2018 80

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

Events

Social Tables

SEPTEMBER 20, 2017

Do you work at a venue and want to get event planners in the door? Or has your venue just opened and want to book events in your space? Whether you are on Twitter, Instagram, or another platform, following industry-specific hashtags are a great way to tap new and relevant trends in venue marketing. The following are the top seven venue hashtags for venue professionals.

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Venues Conference Conference Planning Marketing 68

BizBash

SEPTEMBER 20, 2017

As the official end of summer draws near, here’s a look back at some of the coolest events, activations, and.

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Events 80

Social Tables

SEPTEMBER 20, 2017

In a perfect world, your hotel would be so well-known that word-of-mouth was the only marketing you relied on. But reality check: that’s not how hotel marketing works. So we decided to put together a list of five hotel PPC strategies you can incorporate into your marketing plan in order to jumpstart bookings now. Leverage more than just Google for search engines and your hotel PPC efforts.

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Hotels Marketing Travel Event Planning 60

Event Industry News

SEPTEMBER 20, 2017

On September 12th Apple called their annual press conference in Cupertino, California. The event is always huge news for Apple fans and developers and is a chance for the tech giants to unveil their latest game-changing products. Ten years ago, Apple introduced the iPhone at a similar event. Over the last few years, Apple’s September […]. The post Guest Blog: 7 ways Apple’s latest updates could impact #EventProfs appeared first on Event Industry News.

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Tech Conference Events Event Technology 65

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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

Events

Social Tables

SEPTEMBER 20, 2017

It’s no big secret: Implementing digital retargeting strategies can be a cost-effective way to convert web traffic into bookings. The question is, just what steps do you take to increase your conversion rates? Here is what you need to know in order to turn those clicks into sales. Retargeting can be a cost-effective way to convert web traffic into bookings.

Hotels 60

Hotels Marketing Social Media Advertising 60

SmartMeetings

SEPTEMBER 20, 2017

There are tons of moving parts when planning a meeting or an event—so many that skipping a beat almost seems inevitable. However, accommodating special needs is one area where you really can’t be careless. Planners are held responsible for considering and planning for all types of accommodations. Be sure to survey attendees during registration so you can plan ahead.

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Conference Meetings Events 56

Event Industry News

SEPTEMBER 20, 2017

Event Review Green Day come on stage at Barclaycard presents British Summer Time Hyde Park (BST) after the capacity crowd has sung along to Bohemian Rhapsody, at the band’s behest. The Californian pop punkers go on to mix tributes to The Beatles, The Rolling Stones and George Michael with a career-spanning set. The Green Day […]. The post See the light(s)… appeared first on Event Industry News.

Events 56

Events 56

InitLive

SEPTEMBER 20, 2017

Large events can require hundreds or even thousands of volunteers if you want to do it up right (and of course, you do!). That's a lot of people for you to manage, even if you have an assistant or two. In a case like this, a little strategy goes a long way to prevent burn-out and avoid falling behind. Luckily, we live in the digital age, so today's event planners can take advantage of certain tools that weren't available to those pioneering planners.

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Management Events 48

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For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

Events

Event Industry News

SEPTEMBER 20, 2017

Wight Fencing stretches much further than its original 2008 precept, which was to provide barriers to the burgeoning Isle of Wight Festival (IWF). Launched by IWF management to provide for the event’s unique, offshore requirements, and buoyed by its success there, Wight Fencing has gone on to provide for some of the biggest events on […]. The post Wight Fencing at British Summer Time 2017 appeared first on Event Industry News.

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2017 2008 Management Events 53

SmartMeetings

SEPTEMBER 20, 2017

The announcement that the Transportation Security Administration (TSA) has approved new baggage scanners that could make gliding through security fast and easy—even for those without PreCheck status—had a lot of travelers Tweeting for joy this week. “Liquids may soon be allowed in your carry-on!” posted Corniche Travel @Corniche_Travel hours after the news broke.

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Travel Transportation Technology Hospitality 49

Event Industry News

SEPTEMBER 20, 2017

The World’s greatest classical music festival, Proms in the Park, has seen EFS Europe install over 2000m2 of temporary pedestrian flooring. The event was hosted by Michael Ball, with Proms in the Park favourites the BBC Concert Orchestra. Legendary singer-songwriter and The Kinks frontman, Sir Ray Davies headlined this year’s event. Sir Ray was joined […].

Events 49

Events 49

Big Tickets

SEPTEMBER 20, 2017

Event planners should consider a post-event survey to be as much a part of wrapping up an event as cleaning the venue or paying the performers. They provide invaluable and customized information which can show you what your perfect event looks like. Putting together a post-event survey is a process in itself, which we explained in another blog post.

Advertising 48

Advertising Venues Events Event Marketing 48

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Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

Events

Event Industry News

SEPTEMBER 20, 2017

When Instant Marquees was asked by AEG, five years ago now, to provide the stalls for the proposed market area for BST, we leapt at the opportunity because we knew from the outset it was going to be different from the run of the mill rather that we had supplied in the past. For a […]. The post Instant Marquees Ltd at BST appeared first on Event Industry News.

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Marketing Events 45

SmartMeetings

SEPTEMBER 20, 2017

Did you spot a flashy new MGM Resorts International commercial on TV Sunday night during the Emmy broadcast? The eye-catching ad is the brand’s first corporate campaign, titled “Welcome to the Show.”. “Welcome to the Show gives audiences permission to be bold in their pursuit of fun, to live life fully,” Lilian Tomovich, MGM’s chief experience and marketing officer, said in a press release.

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Social Media Sports Hotels Entertainment 41

Event Industry News

SEPTEMBER 20, 2017

SXSW man talks intelligent apps at Event Tech Live South by Southwest (SXSW), a celebrated exercise in music performance, music business, film and logistics, turns 30 next year. Chief Innovation Officer for the festival, Scott Wilcox’s, keynote session at Event Tech Live looked at the role technology plays in helping to maximise value for the […].

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Event Tech Tech Technology Events 45