 |
|
|
||||||||||
|
trending
Sponsored Content
Unveiling the Future: Four Market Trends for the Trade Show and Events Industry for 2024 
Awards
Synergy Earns Double Gold at Hermes Creative Awards
EXHIBITORLIVE News
Exhibitor Group Issues Call for Proposals for Speakers and Session Ideas for Upcoming EXHIBITOR Learning Events
Company News
ASM Global Acts Joins With Leading Reuse Platform r.World to Eliminate Single-Use Plastic Across Venue Portfolio by 2025
Venues & Destinations
Proof of the Pudding Continues to Expand with Another Midtown Event Space in 8West
Venues & Destinations
Raleigh Convention Center Expansion Project Poised to Break Ground
Associations/Press
UFI Announces Winners of 2024 Next Generation Leadership Grant Programme
Associations/Press
EDPA and 2XL Imaging to Host Entrepreneur and Motivational Speaker Brandon Steiner on June 19
Company News
Aluvision Grows with Las Vegas Showroom & Parts Depot
submit your news
 email newsletter
 |
Venues & Destinations
New 'Happiness is A Real Place' Campaign Spurs Travelers to Make Emotional Connections with Virginia Beach
10/11/2023
VIRGINIA BEACH, VA. – The Virginia Beach Convention and Visitors Bureau (CVB) is embarking on a new direction to attract out-of-market visitors to its sunny shores. Still the family-friendly destination revered for its “world’s longest pleasure beach,” surf culture and natural amenities, the destination’s new marketing campaign seeks to connect travelers with their very own version of happiness on every visit. The “Happiness is A Real Place” brand platform personifies the emotion with a series of images and videos of visitors enjoying many of Virginia Beach’s top amenities. From splashing in the surf and dining out with friends to exploring the city’s artistic and natural sites, the lifestyle is meant to be enjoyed and celebrated. Each element of the playful campaign is characterized by fresh photography and video framed in bright, energetic color. “Wellness and mental health have gained prominence as a critical component of our well-being,” says Nancy Helman, Director of the Virginia Beach Convention and Visitors Bureau. “Vacations are meant to be restorative and (sometimes) enjoyed with family and friends, so this new focus on finding happiness in travel to our coastal city carries valuable weight with our visitor audience.” In alignment with historic and emerging visitor data, the targeted advertising campaign debuts this week in ten key drive markets including Washington D.C.; Philadelphia, PA; Harrisburg, PA; Pittsburgh, PA; Charlotte, NC; Greensboro, NC; Raleigh-Durham, NC; Charlottesville, VA; Richmond, VA; and Baltimore, MD. The initiative includes print and digital advertising, :30 and :60-second broadcast segments and social media placements. The new initiative also includes a pair of themed mini-campaigns deployed across social channels. The “ViBe” series spotlights both the art and culture prevalent in Virginia Beach, bathed in natural light and sound for a vintage feel. The “Cheat Meals” YouTube series showcases the culinary range and appeal of local chefs and restauranteurs paired with a playful serving of humor. “Retaining the beach as our anchor, we aim to share that happiness is a state of mind readily achieved in Virginia Beach,” adds Helman. “Our city presents a wealth of appealing ways to unplug, reconnect and savor all the best things this life has to offer, and we can’t wait to share them with our visitors.” To view a :60 second spot from the campaign on YouTube, click here. About Virginia Beach Virginia Beach, one of Virginia’s most populous cities, resides where the Chesapeake Bay meets the Atlantic Ocean. The city is home to 38 miles of sandy beaches, a flourishing culinary and craft beer scene, rich history, a variety of arts and entertainment, and family-friendly attractions that keep visitors entertained year-round. For more Virginia Beach information, including new attractions and experiences, or to plan your next trip, visit www.visitvirginiabeach.com. Contact: questions@exhibitormagazine.com |
FIND IT - MARKETPLACE
|
|
||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||
|
TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND-IT Exhibit & Display Producers Products & Services Supplier to Supplier All Companies Compare Get Listed |
EXHIBITORLIVE Sessions Certification Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Sizzle Awards Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
||||||||||||||||||||
|
||||||||||||||||||||||||||||
