Fri.Jun 01, 2018

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Event Branding: Before, During, and After

GEVME

An event planner or a marketer has many event marketing tasks to take care of once the date of the event is finalized. From booking of venue to sending invitation to guests, both online and offline, there are a lot of tasks that need to be done. Here are a few quick steps to event branding before, during, and after the event: Set clear brand guidelines.

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Facilitate Networking With Technology

BizBash

Meetings and events are designed around learning from your peers. Whether you are attending an internal meeting or you're joining.

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Corporate Event Planning Ideas: Amazing Social Spaces, Be Family-Friendly, and More

Endless Events

Corporate event planning can be a daunting task, especially if it’s on top of your already jam-packed schedule. That said, it’s can also be a fun endeavor where you can try out new food, discover exciting venues and even exercise your designing skills a bit. If corporate events are your thing, check out this week’s roundup of corporate event planning ideas for a few tips for organizing these kinds of occasions.

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Are You Taking Enough Time for Reflection?

PCMA Convene

In How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind , mindfulness expert Leigh Weiss cites research by Harvard Business School professor Francesca Gino that demonstrates how taking the time to reflect can improve learning performance by up to 25 percent. Gino’s study compared three groups of employees who were undergoing training.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Vote for Your Favorite Meeting Venues in the Central U.S.

Connect Your Meetings

Connect is proud to celebrate the best venues to meet and do business in this country. And what better way to do that than to ask you—the people planning and hosting memorable events. We are currently looking for the best venues in the central United States. Thanks for your input! Please respond by June 25. Loading… If you have difficulty with the above form, email mswenson@connectmeetings.com to give your input.

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How to Turn Your Attendees into Brand Advocates

Eventtia

If people love your event, they’ll definitely talk about your brand. It’s as simple as that. Not convinced? Look at the events that The Next Web (TNW), a future-proof tech media company, is planning. Every year, big names from marketing, technology, and entrepreneurship announce their presence at the TNW conference. Attendees share their excitement for […].

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Arts, Wellness, and Family Activities Round Out a Scientific Conference

PCMA Convene

Laura Metcalf Jelinek, CAE. “Hip” and “scientific conference” are terms that may seem incongruous. But Laura Metcalf Jelinek, CAE, associate vice president of meetings and travel for the American Osteopathic Association (AOA), helped make both concepts work together at the association’s annual Osteopathic Medical Education Conference (OMED). Jelinek, a finalist for PCMA’s Event Designer of the Year award, has been instrumental in infusing OMED with arts, wellness, and family activities since the

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Ready to welcome your future attendees?

Oveit

In the last few years, we have read (and written) countless articles on Millennials and how this generation is changing the event industry and consumer habits. Now I would like to include the Z Generation in this article on how things are going to change; although Z generation members are still too young to fundamentally change the event management industry they will start to be a very important part in the next 24 months.

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Getting More Out of Registration Data

PCMA Convene

Zillow’s fourth annual Premier Agent Forum was held last year at Las Vegas’ Caesars Palace. Zillow bills itself as the leading real-estate and rental marketplace “dedicated to empowering consumers with data, inspiration, and knowledge.” If that’s the way it engages potential homebuyers online, it would follow that the company would take a similar tack to attract real-estate professional attendees to its conference.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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How to Turn Your Attendees into Brand Advocates

Eventtia

If people love your event, they’ll definitely talk about your brand. It’s as simple as that. Not convinced? Look at the events that The Next Web (TNW), a future-proof tech media company, is planning. Every year, big names from marketing, technology, and entrepreneurship announce their presence at the TNW conference. Attendees share their excitement for […].

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The CMP: Collect More Pay

PCMA Convene

For the past several years, Convene ’s Annual Salary Survey has clearly articulated the dollar value of obtaining the CMP designation. In this year’s survey, those respondents without the CMP earned $10,000-plus less than those with the designation: $79,013 vs. $89,627. How might that annual increase add up over the course of one’s career? Of the age groups that have earned their CMP, only 7 percent of survey respondents aged 20–29 years old have the designation — vs. 29 percent who are aged 40–

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emc3 to support “A Chance in the World” premiere in New York

Event Industry News

The London based agency will be supporting the premiere of “A Chance in the World” in partnership with their Boston office. The film is an adaptation of Steve Pemberton’s best-selling book and will be shown in more than 800 theatres across the USA on May 30 th , thanks to a partnership between Cinemark Theatres and AMC and Regal Cinemas to showcase the film to promote foster care.

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Meeting in the Midlands

PCMA Convene

I managed to grab only two hours of sleep on the red-eye from JFK Airport to Heathrow, but there was no allowing for sleep deprivation on my packed U.K. fam trip itinerary. Part one of the fam was a three-day tour of England’s Midlands region, hosted by Shakespeare’s England — the destination management organization that, despite its name, not only represents William Shakespeare’s birthplace of Stratford-upon-Avon, but also the surrounding areas of Warwick, Kenilworth, Royal Leamington Spa, and

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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ETL Replay: You have your event data. Now what are you going to do with it?

Event Industry News

Event Tech Live is Europe’s only show dedicated to event technology. Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from last year’s event. From the Brand and Buzz Stage at Event Tech Live, 9th November 2017. Speaker: Tatjana Gohlich- Event Technology Manager, Banks Sadler.

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A Place Where Ideas Can Pop

PCMA Convene

The Scarman Training and Conference Centre. Inspired ideas seem to come more readily in inspired settings. Like, for example, The Studio at Scarman Training and Conference Centre in Coventry, England, one of 55 meeting and creative spaces at Scarman, part of Warwick Conferences’ set of five conference venues on the University of Warwick campus. The Studio is an intimate space where up to eight people can lounge on beanbag chairs (and tested for comfort by our group on a recent meeting planner f

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June Special Guest Webinars

All Seated

The month of June will feature two special guest webinar sessions guaranteed to educate and inform! FOMO – Where Marketing & Event Design Meet with Nick Borelli. On Monday June 4 at 12:00 PM (EST), join Nick Borelli for a webinar session on FOMO – Where Marketing & Event Design Meet. Successful event design gives attendees the backdrops and contexts that enables them to show off their passions and values to their friends.

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The Future of Work

PCMA Convene

Each June, when we publish the results of our Annual Salary Survey , our thoughts turn to workplace trends. It was that in mind that I spoke with The Conference Board Executive Vice President Rebecca Ray, Ph.D., who shared what’s top of mind for global business executives, according to her organization’s recent study. Shortly after that, I came across “4 Mega-Trends for the Future of Work,” a post written by Paolo Gallo, senior advisor to the World Economic Forum (WEC) chairman.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Upcoming Webinar: Top Time-Saving Tips from Cvent Experts

Cvent: Event Marketing

Being an event professional has been named one of the ten most stressful jobs for the last four years by Forbes. It’s no secret that event planners leverage every tactic in the book to get the most out of their day (and, let’s be honest, many of their nights). How do you gain back this valuable time without sacrificing productivity? Many planners don’t realize that Cvent tools are loaded with features designed to save you time and energy.

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A Conference for the Science Behind Emotions

PCMA Convene

Illustration by Carmen Segovia. The heart wants what the heart wants. But why? The Consortium of European Research on Emotion (CERE) is an informal organization that aims to shed light on that question by showcasing the latest research on emotion across Europe and beyond at its biennial conferences. The inaugural event was held in 2004 in Amsterdam, and the conference has been held every other year except for 2008 in Louvain-la-Neuve, Belgium; Lille, France; Canterbury, England; Berlin, Germany;

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City Guide – Chicago

Certain

With over 75 distinct neighborhoods in Chicago, The Windy City is one of the U.S.’s most diverse and exciting places in terms of history, sports, arts and culture. Whether it’s the ivy walls of Wrigley Field or the iconic spears of Willis (Sears) Tower, the city is home to an unending list of historic landmarks and legends that attracted a record-breaking 55.2 million visitors in 2017.

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How A Little Discomfort Can Boost Performance

PCMA Convene

When we’re deliberating with a group, we should be seeking out people who think differently, who have different experiences and training, and who look different from us, writes Tim Harford, author of Messy: The Power of Disorder to Transform Our Lives. No surprise there — you may already be familiar with the wealth of research that demonstrates that diversity benefits your organization’s ability to innovate, the quality of its decisions, and its bottom line.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Bizzabo Exceeds $100 Million in Paid Registrations

Bizzabo

We are excited to announce our latest milestone! Read about how Bizzabo exceeded $100 million in paid registrations. Bizzabo is proud to announce that the company has hit $100 million in gross paid registrations for its customers! What’s even more exciting is that $47 million of the total ticket sales occurred in the past six months alone. This major growth milestone also coincides with recent news that Bizzabo had exceeded annual recurring revenue by more than 200% in size over the past year, i

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The Workforce of Today — and Tomorrow

PCMA Convene

What’s on the minds of business leaders across the globe? Rebecca Ray, Ph.D., co-author of the recently released C-Suite Challenge , has some insights about that. The report is the latest in a survey series first conducted in 1999 by The Conference Board , a global, independent business membership and research association that aims to provide leading global organizations with the practical knowledge to improve their performance while better serving society.

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Paying Her Dues, Building Her Toolbox, and Climbing the Ladder

PCMA Convene

Lanette Myers, CMP. With grueling hours and a constant tide of special requests, catering requires mettle, quick thinking, and flexibility. Despite these challenges, the pull of F&B was strong for Lanette Myers, CMP, when she started her career with Hyatt Hotels more than 30 years ago. “Back then, there were four [hospitality] disciplines you could go into,” Myers said.

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Columbia Law Review’s Symposium 2018: A First Amendment For All?

PCMA Convene

Photo Credit Lipolen / Adobe Stock. Event Details. March 23, 2018. Columbia Law School. New York City, New York. History Refresher. The First Amendment states: Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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The Ascent CEO Promise

PCMA Convene

It’s only been a few short months that I’ve been writing this column as PCMA’s president and CEO, but you can already see that diversity and inclusion is a passion of mine. PCMA’s Ascent initiative is intended to help the events industry make those values part of its DNA. Now I am going one step further and asking that industry leaders join me by signing the Ascent CEO Promise.

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You Work Hard for the Money

PCMA Convene

What’s the difference between someone who puts in long hours and a workaholic ? For event professionals, it’s not an academic question. According to the results of this year’s Convene Salary Survey, respondents average a 46-hour workweek — and nearly one-quarter spend more than 50 hours a week on the job. Long hours, stress, and lack of home/life balance were frequently cited by survey participants as the things that they like the least about their jobs.

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Mindfulness: Working With Your Emotions

PCMA Convene

Cover Illustration by Red Nose Studio. When Convene asked the respondents to our 2018 Salary Survey to tell us what they like least about their jobs, we got — as we do every year — pages and pages of comments. They included laments about working crazy hours under pressure; the high intensity of work that’s required in the crunch right before a meeting begins; coping with ever-rising expectations of clients and bosses; as well as the strain of being away from family and home for extended periods

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