Velvet Chainsaw

FEBRUARY 21, 2019

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model. That, and the others explored in the five realities of today’s B2B buyer post, and how those insights can be applied to evolve the traditional expo, remain major issues today.

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Trade Shows B2B 2019 Sustainability 307

Picatic by Eventbrite

FEBRUARY 21, 2019

It costs six to seven times more to acquire new attendees than retaining your existing ones. That means to increase your event’s return on investment (ROI), cost-effective marketing strategies and an easy registration process aren’t enough. To squeeze more profit from your event, you’ll need an exceptional onsite experience that makes attendees come back for more.

Marketing 276

Marketing Events 276

EventMB

FEBRUARY 21, 2019

This is a case study from MeetingPlay. More information about Event Manager Blog’s case studies. There are hundreds of event apps on the market but the decision behind what works best for an event is a personal one based on goals and needs of the audience. The planners behind Teradata Analytics University 2018 […]. The post How to Improve User Experience and Networking with the Right Event App by MeetingPlay appeared first on [link].

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Event Apps 2018 Event Management Marketing 188

Picatic by Eventbrite

FEBRUARY 21, 2019

Your spend countless hours reaching potential attendees and attracting them to visit your event site. You promote on all of your social channels, spend money on paid ads, and optimize your search rankings — all to get them to learn more about your event and, eventually, purchase a ticket. Once someone has decided to buy, […]. The post Maintain Brand Control By Selling Tickets Directly On Your Website appeared first on Eventbrite US Blog.

Event Tech 267

Event Tech Events Tech 267

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Event Age by Swapcard

FEBRUARY 21, 2019

Here’s how using the latest event technology will get great exhibitors coming to your shows, retain their loyalty and ensure they get the most out of their visit.

Trade Shows 108

Trade Shows Event Tech Tech Event Technology 108

BizBash

FEBRUARY 21, 2019

April Luca of Gold Sky Productions in Los Angeles planned a colorful, fantasy-inspired celebration—with an extra-special surprise guest.

Events 104

Events 104

PCMA Convene

FEBRUARY 21, 2019

As event marketers work to attract traffic to their trade-show floors, it’s common to tailor messaging based on where those prospective attendees live, what type of companies they represent, their age, and a number of other demographic factors. But what about a more fundamental piece of their identity — i.e., their gender? The Center for Exhibition Industry Research (CEIR) sought to determine, by analyzing attendee data from 21 exhibition organizers, whether there are differences in what men and

Trade Shows 82

Trade Shows 2017 2018 Conference 82

MeetingsNet

FEBRUARY 21, 2019

Webinar live date: March 28, 2019 at 2pm ET / 11am PT. This program has been submitted to the Events Industry Council for CMP Preferred Provider review. Webinar live date: March 28, 2019 at 2pm ET / 11am PT. Even with codes of conduct for CMPs and within most companies and associations, there is still uncertainty about whether certain practices are acceptable or unacceptable as we conduct our daily business.

Meetings 77

Meetings 2019 Speakers Events 77

Smart Meetings

FEBRUARY 21, 2019

A red carpet, a four-course dinner, signature cocktails, a movie-like setting and a stunning outfit are the ingredients for an over-the-top awards dinner that will make any winner feel honored. Take inspiration from the upcoming 91st Academy Awards ceremony to add some glamour to your next gala event. Smart Meetings asked the experts tasked with making a celebrity show shine to share their secrets for hosting a stellar event.

2018 71

2018 Hospitality Consulting 2019 71

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Event Age by Swapcard

FEBRUARY 21, 2019

Here’s how using the latest event technology will get great exhibitors coming to your shows, retain their loyalty and ensure they get the most out of their visit.

Trade Shows 60

Trade Shows Event Tech Tech Event Technology 60

Smart Meetings

FEBRUARY 21, 2019

Popular destinations throughout the world have been busy adding new properties and attractions—from a spectacular entertainment venue in Montreal to a stunning convention center in San Jose, Costa Rica—that have enhanced their offerings to meeting groups and tourists. Here’s a summary of some of the main developments. Related : Cvent Reveals Top Meeting Destinations for 2018.

2018 68

2018 Hotels 2019 Entertainment 68

Event Industry News

FEBRUARY 21, 2019

The creators of Fortnite have launched legal proceedings against the organisers of a “scam” Fortnite Live event which was compared to Fyre Festival. Exciting Events ran the event, which was slammed by parents whose children were forced to queue for hours to use “overpriced” and “underwhelming” attractions. The event firm immediately ceased trading on Tuesday after Epic Games confirmed they had “issued a claim” in the High Court.

Fashion 60

Fashion 2019 Events 60

Smart Meetings

FEBRUARY 21, 2019

. American Express Meetings & Events ’ suite of technology solutions for event professionals is now even more robust with the addition of Attendify and Splash as partners. The marketplace of software platforms is a combination of vetted third-party products and proprietary technology developed by the AMEX M&E team. The company aims to be the Nordstrom experience of shopping for end-to-end event software solutions, rather than an Amazon digital shopping-cart website, explains Linda McNai

Meetings 63

Meetings Transportation 2019 Event Apps 63

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Events

Meeting Tomorrow

FEBRUARY 21, 2019

In communications there’s an unwritten rule. And that rule is, any audience of any size will lend their time and attention, their feedback, and in many cases – their resources, in exchange for expert insight, ahead of the curve ideas and solid advice, if delivered through a flawless presentation. The momentum is on the presenter’s side. Audiences want speakers to do well, connect with them and deliver strong presentations that are not only rich with information, but full of takeaways that can la

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Speakers Tech Technology Events 59

Event Industry News

FEBRUARY 21, 2019

Carina Bauer, CEO of the IMEX Group, says: “The meetings industry has both a desire and a need to understand and reflect human diversity more fully. I believe that over the past few years, we have seen much greater interest in, and understanding of, these issues and opportunities. The next step is to start to more consciously and consistently factor in a more diverse range of people into meetings, events and conference programmes, with the goal that this becomes second-nature for all of us over

Trade Shows 58

Trade Shows Banking 2019 Hotels 58

Meeting Tomorrow

FEBRUARY 21, 2019

Screens. Whether it’s smart phones, tablets, laptops or PC’s, rich media has increased the demand for information delivered through screens – of all sizes, all the time. Events, talks, presentations and meetings, regardless of the size of room or venue are no exception. Audiences expect communications to be shared though easy to see (and find) visual displays like screens.

Meetings 46

Meetings Consulting Events Venues 46

PCMA Convene

FEBRUARY 21, 2019

The International Convention Centre Wales (ICC Wales) in Newport is expected to open in 2019. (VisitBritain). This year marks an exciting one for the meetings, incentives, conferences, and exhibitions (MICE) industry in the United Kingdom. With several new event venues expected to open —including the Event Complex Aberdeen (TECA) in Scotland and the International Convention Centre Wales (ICC Wales) — and VisitBritain’s flagship business event, MeetGB , returning for its second year, the MICE ind

2019 45

2019 Meetings B2B 2018 45

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Events

Cvent: Event Marketing

FEBRUARY 21, 2019

When planning an event, it takes a village. High-quality vendors, staff, and entertainment aren’t easy to find. That’s why, when you do find them, you have to hold on tight. How do you build a lasting relationship with your vendors that will lead to a prosperous venture for both of you and entice them to work with you every time? We have four easy ways to build relationships with vendors that could last a lifetime.

Social Media 46

Social Media Entertainment Events 46

InCharged

FEBRUARY 21, 2019

For some event planners, promoting their event can be more stressful and difficult than actually planning the event itself. Creating an event has tangible goals that need to be met and timeframes that need to be followed, whereas promoting the event is much more nebulous. It’s easy to spend too. The post Free Promotion Ideas for Events of Any Size appeared first on InCharged.

Events 40

Events 40

PCMA Convene

FEBRUARY 21, 2019

If you have been promoted and are managing people for the first time but have not been trained on how to lead your new team successfully, you are not alone. Rarely are those who oversee teams educated on how to do so effectively. The responsibility and pressure, couples with the time it takes to effectively handle direct reports can be daunting. Take the first step to gaining the confidence needed to effectively lead, not manage your team.

Education 40

Education Management 40

Cvent: Event Marketing

FEBRUARY 21, 2019

What is it like to sit at the table with the CFO? Just ask Meeting Planner Melissa McGowen. Her team helps manage budgetary compliance and meeting spend for Allegis Group, an international staffing and services company. Melissa’s team works directly with the presidents and CFO’s of the eight operating companies that fall under Allegis Group. “We’re in the Finance world, which is very unique for meeting planners,” she explains.

Financial 31

Financial 2014 2017 Travel 31

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For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

Events

PCMA Convene

FEBRUARY 21, 2019

Fast Company. While making one error might not kill your chances for an interview, it’s in your best interest to let go of these pieces of tired advice. ( Fast Company). Read More.

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All Seated

FEBRUARY 21, 2019

Technology is an equalizer. Small businesses and large have a nearly equal chance of operating efficiently, and providing their clients with high quality service when they employ the available digital business tools to solve common challenges. Apps, software and the equivalent of a tiny computer in every purse or pocket make it easier than ever to manage everything from contracts and invoicing to design, regardless of distance.

Technology 28

Technology Contracts Tech Management 28

PCMA Convene

FEBRUARY 21, 2019

Travel Weekly. It turns out that some hotel guests are not happy about having listening devices in their rooms, even if the device in question is there to help them. ( Travel Weekly ). Read More.

Hotels 40

Hotels Travel 40

Slido

FEBRUARY 21, 2019

Fireside chats provide a great alternative to the traditional presentation format. They are increasingly popular with event organizers and for many conferences, it’s a fixed element in their agendas. If you’re looking to freshen up your event, this is a session format worth exploring. Here is your quick guide to fireside chats – what they are, their benefits, and tips for running them.

Speakers 75

Speakers Conference Technology Meeting Design 75

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Events

PCMA Convene

FEBRUARY 21, 2019

pcma.org. Until pay transparency becomes more commonplace among organizations, business event organizers’ go-to resource to benchmark their compensation against that of their peers remains Convene’ s Annual Salary Survey. Help us make this year’s survey results as robust as possible. ( pcma ). Read More.

Events 40

Events 40

e2m.live

FEBRUARY 21, 2019

Let’s continue with the blog titled The Most Influential Event Tech Trends for 2019 & Beyond which you probably came across a couple of weeks back. As it was not possible to mention all the happening event tech trends of 2019 in one single write-up, the idea was to split it up in 2 segments. In the previous version of this blog, we discussed how Artificial Intelligence (AI) , and Augmented reality (AR) would influence the world of event technology in 2019 and in the coming years.

2019 66

2019 Event Tech Tech Event Apps 66

PCMA Convene

FEBRUARY 21, 2019

skift.com. InterContinental Hotels Group plans to add another all-suite hotel brand to its portfolio later this year as it looks to take advantage of increasing guest demand. ( Skift ). Read More.

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Hotels 40