Explara

NOVEMBER 8, 2019

According to AdStage, in 2018 some 68% of B2B marketers used in-person events for lead generation initiatives. This number is only continuing to rise, particularly as marketers place priority on lead quality over quantity. Also, there are some fundamental reasons maintaining a presence at events is great for B2Bs: exposure, brand awareness, and lead generation. […].

B2B 51

B2B 2020 2018 Marketing 51

Endless Events

NOVEMBER 8, 2019

Are you settling on your audio visual company for your event? It’s easy to fall into doing the same thing over and over again when planning events. You’re so busy if it’s not broke why fix it? Soon enough you find yourself complacent not really thinking about why you’re hiring vendors and choosing the same ones over and over. We know when you find a great vendor you want to stick with them!

Negotiating 81

Negotiating Contracts Venues Technology 81

Skift

NOVEMBER 8, 2019

Eventbrite co-founder and CEO Julia Hartz speaks at the 2015 Traction conference in San Francisco. JD Lasica / Flickr Skift Take: The events platform posted a solid quarter, with self sign-ups growing both in the United States and internationally. Still, if the company can't keep its larger Ticketfly clients, investors aren't going to stay happy for long. — Isaac Carey Read the Complete Story On Skift.

2015 63

2015 Conference Events Meetings 63

Attendease

NOVEMBER 8, 2019

We are pleased to announce that Attendease has been nominated for two categories under the Event Tech Awards 2019: Best Event Management Platform , and Best Attendee Management Technology, and we are taking a trophy home! The awards are now in their seventh year and it's the most important recognition awards in the event industry.The Event Tech Awards recognizes the achievement of companies delivering outstanding digital and technological solutions to the events industry and it takes place in Lo

Attendee Management 265

Attendee Management Tech Management 2016 265

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Retro Events & Marketing

NOVEMBER 8, 2019

As a small business, SEO – search engine optimisation – can be more than a scary acronym. It can feel like something that’s way too technical and brain-explodingly complicated. It’s the kind of thing you add to your I’ll-get-to-it-one-day-list but never actually do – until now. I’m going to show you how to take the first steps to tackling the SEO elephant in the room with easy keyword research to improve your website copy.

Marketing 64

Marketing 64

Retro Events & Marketing

NOVEMBER 8, 2019

As a small business, SEO – search engine optimisation – can be more than a scary acronym. It can feel like something that’s way too technical and brain-explodingly complicated. It’s the kind of thing you add to your I’ll-get-to-it-one-day-list but never actually do – until now. I’m going to show you how to take the first steps to tackling the SEO elephant in the room with easy keyword research to improve your website copy.

Marketing 52

Marketing 52

Event Leadership Institute

NOVEMBER 8, 2019

Smarticle. READ TIME: 2 minutes. When talking about your rate with a client, how do you convey that your services aren’t a commodity? How do you express that even though you’re providing the same service as the planner down the road who is charging half as much, you’ll offer more value, less risk, and a better outcome? If your answer to this is negotiating your price and rates, you’re selling yourself short.

Negotiating 49

Negotiating Meetings Events 49

Event Leadership Institute

NOVEMBER 8, 2019

Smarticle. READ TIME: 3 minutes. As an event professional, you have likely spent a great deal of time getting publicity for the events that you produce. Planners are so focused delivering ROI for their clients that they often forget to work on their own businesses. Not to mention, of course, that getting publicity isn’t always easy. Here are 6 strategic steps to help you get some publicity for your event business.

Events 49

Events Marketing Event Planning 49